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題名:線上品牌社群知覺關鍵多數、知覺價值與忠誠度之研究
書刊名:資訊管理學報
作者:徐淑如林家琪
作者(外文):Hsu, Shu-luLin, Chia-chi
出版日期:2010
卷期:17:2
頁次:頁175-200
主題關鍵詞:線上品牌社群網路外部性知覺價值社群忠誠品牌忠誠Web-based brand communityNetwork externalityPerceived community valueCommunity loyaltyBrand loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:13
  • 點閱點閱:85
期刊論文
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3.王熙哲、丁耀民(20080100)。人際關係網路對虛擬社群使用意願的影響。資訊管理學報,15(1),53-72。new window  延伸查詢new window
4.Ruebeck, Christopher、Stafford, Sarah、Tynan, Nicola、Alpert, William、Ball, Gwendolyn、Butkevich, Bridget(2003)。Network externalities and standardization: A classroom demonstration。Southern Economic Journal,69(4),1000-1008。  new window
5.Farquhar, J.、Rowley, J.(2006)。Relationships and Online Consumer Communities。Business Process Management Journal,12(2),162-177。  new window
6.黃富順(1996)。推展社區成人教育加強社區意識。成人教育,30,5-15。  延伸查詢new window
7.Armstrong, Arthur G.、Hagel, John III(1997)。Net Gain: Expanding Markets through Virtual Communities。The McKinsey Quarterly,1,140-153。  new window
8.Ashforth, B. E.、Mael, F. A.(1989)。Social Identity Theory & The Organization。Academy of Management Review,14(1),20-39。  new window
9.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer Trust, Value, and Loyalty in Relational Exchanges。Journal of Marketing,66(1),15-37。  new window
10.Holt, Douglas B.(1995)。How Consumers Consume: A Typology of Consumption Practices。Journal of Consumer Research,22(1),1-16。  new window
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12.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
13.Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing,23(1),45-61。  new window
14.Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising is image management。Journal of Advertising Research,24(1),27-37。  new window
15.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
16.Kozinets, Robert V.(1999)。E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption。European Management Journal,17(3),252-264。  new window
17.O'Reilly, C. A. III、Chatman, J. A.(1986)。Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior。Journal of Applied Psychology,71(3),492-499。  new window
18.Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review,74(3),134-141。  new window
19.Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media,36(3),94-102。  new window
20.Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual Communities and Society: Toward an Integrative Three Phase Model。International Journal of Information Management,17(4),261-270。  new window
21.Economides, Nicholas(1996)。The Economics of Networks。International Journal of Industrial Organization,14(6),673-699。  new window
22.Granovetter, Mark S.(1983)。The Strength of Weak Ties: A Network Theory Revisited。Sociological Theory,1,201-233。  new window
23.Komito, L.(1998)。The net as a foraging society: Flexible communities。The Information Society,14(2),97-106。  new window
24.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
25.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research,27(4),412-432。  new window
26.Wellman, B.(2005)。COMMUNITY : From Neighborhood to Network。Communication of the ACM,48(10),53-55。  new window
27.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing,69(3),19-34。  new window
28.Dutton, Jane E.、Dukerich, Janet M.、Harquail, Celia V.(1994)。Organizational Images and Member Identification。Administrative Science Quarterly,39(2),239-263。  new window
29.Olive, P.(1983)。The Mobilization of Paid and Volunteer Activists in the Neighborhood Movement。Research in Social Movements, Conflict and Change,5,133-170。  new window
30.Economides, N.(1996)。Network externalities, complementarities, and invitations to enter。European Journal of Political Economy,12(2),211-233。  new window
31.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
32.Eggert, Andreas、Ulaga, Wolfgang(2002)。Customer perceived value: a substitute for satisfaction in business markets?。The Journal of Business & Industrial Marketing,17(2/3),107-118。  new window
33.Hiltz, Starr R.、Wellman, Barry(1997)。Asynchronous learning networks as a virtual classroom。Communications of the ACM,40(9),44-49。  new window
34.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
35.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
36.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
37.Katz, Michael L.、Shapiro, Carl(1985)。Network Externalities, Competition, and Compatibility。The American Economic Review,75(3),424-440。  new window
38.Lou, H.、Luo, W.、Strong, D.(2000)。Perceived critical mass effect on groupware acceptance。European Journal of Information Systems,9(2),91-103。  new window
39.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
40.Prahalad, C. K.、Ramaswamy, Veiikat(2000)。Co-opting customer competence。Harvard Business Review,78(1),79-87。  new window
41.Bhattacharya, Chitrabhan B.、Sen, Sankar(2003)。Consumer-company identification: A framework for understanding consumers' relationships with companies。Journal of Marketing,67(2),76-88。  new window
42.Bhattacharya, C. B.、Rao, Hayagreeva、Glynn, Mary Ann(1995)。Understanding the bond of identification: An investigation of its correlates among art museum members。Journal of Marketing,59(4),46-57。  new window
43.Doll, William J.、Xia, Weidong、Torkzadeh, Gholamreza(1994)。A confirmatory factor analysis of the end-user computing satisfaction instrument。Management Information Systems Quarterly,18(4),453-461。  new window
44.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
45.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
46.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
47.Metcalfe, B.(1995)。Metcalfe's law: A network becomes more valuable as it reaches more users。Infoworld,17(40),53-54。  new window
48.Rohlfs, Jeffrey(1974)。A Theory of Interdependent Demand for a Communications Service。The Bell Journal of Economics and Management Science,5(1),16-37。  new window
49.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
50.Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in the Organization。British Journal of Social Psychology,39(4),555-577。  new window
51.謝宛蓉(2004)。『比好玩、搞社群、重情境的e行銷成功學』。e天下雜誌,第四十八期,42~45頁。  延伸查詢new window
52.Adler, P. and Adler, P.A.(1987)。“Role Conflict and Identity Salience: College Athletics and the Academic Role,"。Social Science Journal,(24),pp_443-455。  new window
53.Kang, G.D. and James, J.(2004)。“Service Quality Dimensions: An Examination of Gronroos's Service Quality Model,"。Managing Service Quality,(14:4),pp_266-277。  new window
54.Maclaran, P. and Catterall, M.(2002)。“Researching the Social Web: Marketing Information from Virtual Communities,"。Marketing Intelligence & Planning,(20:6),pp_319:326。  new window
55.Stavins, R.N.(1999)。“The Costs of Carbon Sequestration: A Revealed-Preference Approach,"。American Economic Review,(89:4),pp_994-1009。  new window
56.Tajfel, H., Billig, M.G., Bundy, R.P. and Flament, C.(1971)。“Social Categorization and Intergroup Behaviour,"。European Journal of Social Psychology,(1:2),pp_149-178。  new window
會議論文
1.Inbaria, M.、Shayo, C.、Olfman, L.(1999)。On Becoming Virtual: The Driving Forces and Arrangements。The 1999 ACM SIGCPR Conference on Computer Personnel Research,27-41。  new window
2.Jing, B.(2000)。“Versioning Information Goods with Network Externalities, "。Brisbane, Queensland, Australia。pp_1-12。  new window
研究報告
1.Langerak, Fred, Verhoef, P.C., Verlegh, P.W. and de Valck, K.(2003)。“The Effect of Members' Satisfaction with a Virtual Community on Member Participation, "。  new window
學位論文
1.Feng, R.(2004)。Member Segmentation and Value Network of a Paid Travel Club: A Perspective of Relationship Marketing。  new window
圖書
1.Fischer, Claude S.(1982)。To Dwell Among Friends。The University of Chicago Press。  new window
2.Kelly, K.(1999)。Net and Ten-New Rules for the New Economy: 10 Radical Strategies for a Connected World。England:Penguin Books Ltd。  new window
3.陳皎眉、王叢桂、孫倩如(2006)。社會心理學。臺北:雙葉書廊。  延伸查詢new window
4.Rokeach, M.(1975)。The Nature of Human Values。New York:Free Press。  new window
5.Sharpio, Carl、Varian, Hal R.(1998)。Information Rules: A Strategic Guide to the Network Economy。Boston, MA:Harvard Business School Press。  new window
6.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
7.Parsons, Talcott(1951)。Social System。New York:Glencoe, Ill:Free Press。  new window
8.Assael, Henry(1998)。Consumer Behavior and Marketing Action。Cincinnati, Ohio:South-Western College Publishing。  new window
9.Boorstin, Daniel J.(1974)。The Americans: The democratic experience。New York, NY:Vintage。  new window
10.Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。  new window
11.Patchen, M.(1970)。Participation, Achievement, and Involvement on the Job。Prentice Hall。  new window
12.Rogers, Everett M.(1995)。Diffusion of innovation。New York:Free Press。  new window
13.Tajfel, Henri(1981)。Human Groups and Social Categories: Studies in Social Psychology。Cambridge University Press。  new window
14.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
15.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
16.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
17.Hewitt, M.(1994)。“Social Policy and the Question of Postmodernism,"。Social Policy Review。Canterbury。  new window
18.McAlexander, J.H. and Schouten, J.W.(1998)。“Brandfests: Servicescapes for the Cultivation of Brand Equity, "。Servicescapes: The Concept of Place in Contemporary Markets。Chicago。  new window
其他
1.Gillespie, A.,Krishna, M.,Oliver, C.,Olsen, K.,Thiel, M.(1999)。Using Stickiness to Build and Maximize Web Site Value。  new window
圖書論文
1.Markus, M.(1992)。Critical Mass Contingencies for Telecommunication Consumers?。The Economics of Information Networks。Amsterdam:North Holland。  new window
 
 
 
 
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