The torment environment in Zhanguo Dynasty cultivate the thoughts of “Guiyin” and “Guizhi” in Guiguzi, then deriving Hidden Reality persuasion theory. Hidden Reality persuasion theory is practiced according to hidden regulation and related persuasion skills. Hidden regulations derived by predominant spirit is the criteria of Guiguzi persuasion skills. “Hidden”, “anonymous”, “tiny”, “deep”, “cover”, “scheme”, “strange”, and “partition” in Guiguzi can illustrate hidden regulation. There are three categories of hidden regulation: “hidden aims”, “mental empathy”, “mental arousal”. Hidden aims effect people through likes and dislikes of the persuaded people and hypocritical performance. Empathy is giving suggestions according to the other side’s situation, demonstrating feelings of respect and consideration. Mental arousal here is different from general arousal skills, having the effects of disturbing emotions and sensing the environments.