| 期刊論文| 1. | Henderson, J.(2000)。Selling places: The new Asia-Singapore brand。The Journal of Tourism Studies，11(1)，36-44。   | | 2. | Hoeffler, S.、Keller, K. L.(2003)。The marketing advantage of strong Brands。Journal of Brand Management，10(6)，421-445。 | | 3. | Morgan, N.、Pritchard, A.、Piggott, R.(2002)。New Zealand, 100% Pure. The creation of a powerful niche destination brand。Journal of Brand Management，9(4/5)，335-354。 | | 4. | Ryan, Chris(1995)。Learning about Tourists from Conversations: The Over-55s in Majorca。Tourism Management，16(3)，207-215。 | | 5. | Uysal, M.、Jurowski, C.(1994)。Testing the Push and Pull Factors。Annals of Tourism Research，21(4)，844-846。 | | 6. | Beerli, A.、Meneses, G. D.、Gil, S. M.(2007)。Self-congruity and destination choice。Annals of Tourism Research，34(3)，571-587。 | | 7. | 劉瓊如、林若慧、吳正雄(20020900)。海岸型風景區遊客旅遊意象之區隔研究--以東北角海岸國家風景區為例。戶外遊憩研究，15(3)，55-78。 延伸查詢 | | 8. | Ekinic, Y.(2003)。From destination image to destination branding: an emerging area of research。E-Review of Tourism Research，1(2)，1-4。 | | 9. | Chon, K. S.(1992)。Self-image/destination image congruity。Annals of Tourism Research，19(2)，360-363。 | | 10. | Oh, Heung Chul、Uysal, Muzaffer、Weaver, Pamela A.(1995)。Product Bundles and Market Segments Based on Travel Motivations: A Canonical Correlation Approach。International Journal of Hospitality Management，14(2)，123-137。 | | 11. | Backman, S. J.、Crompton, J. L.(1991)。Differentiating between high, spurious, latent, and low loyalty participants in two leisure services。Journal of Park and Recreation Administration，9(2)，1-17。 | | 12. | 林若慧、陳澤義、劉瓊如(20030600)。海岸型風景區之旅遊意象對遊客行為意圖之影響--以遊客滿意度為仲介變數。戶外遊憩研究，16(2)，1-22。 延伸查詢 | | 13. | Sirgy, M. J.、Su, C. T.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research，38(4)，340-352。 | | 14. | Litvin, S. W.、Goh, H. K.(2002)。Self-image congruity: A valid tourism theory?。Tourism Management，23(1)，81-83。 | | 15. | Murphy, L.、Benckendorff, P.、Moscardo, G.(2007)。Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality。Journal of Travel and Tourism Marketing，22(2)，45-59。 | | 16. | Johar, J. S.、Sirgy, M. Joseph(1991)。Value-Expressive versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal。Journal of Advertising，20(3)，23-33。 | | 17. | Backman, S. J.、Veldkamp, C.(1995)。Examination of the Relationship between Service Quality and User Loyalty。Journal of Park and Recreation Administration，13(2)，29-41。 | | 18. | Schenk, Carolyn T.、Holman, Rebecca H.(1980)。A sociological approach to brand choice: the concept of situational self-image。Advances in Consumer Research，7(1)，610-614。 | | 19. | Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research，27(3)，785-804。 | | 20. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。 | | 21. | Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research，34(3)，347-356。 | | 22. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。 | | 23. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research，9(3)，287-300。 | | 24. | Pizam, A.、Neumann, Y.、Reichel, A.(1979)。Tourist Satisfaction: Uses and Misuses。Annals of Tourism Research，6(2)，195-197。 | | 25. | Sirgy, M. Joseph(1985)。Using Self-Congruity and Ideal-Congruity to Predict Purchase Motivation。Journal of Business Research，13(3)，195-206。 | | 26. | 陳嘉雯、劉子利、蔡龍銘(2008)。遊客之旅遊動機、觀光吸引力對旅遊目的地選擇決策影響之研究--以三峽及鶯歌老街為例。運動健康與休閒學刊，8(1)，137-151。 延伸查詢 | | 27. | Bellenger, D., Steinberg, E. and Stanton, W.(1976)。The congruity of store image and self-image. As it relates to store loyalty。Journal of Retailing，52(1)，17-32。 | | 28. | Frochot, I.、Morrison, A.(2000)。Benefit segmentation: A review of its applications to travel and tourism research。Journal of Travel and Tourism Marketing，9(4)，21-46。 | | 29. | Hong, J., and Zinkhan, G.(1995)。Selfconcept and Advertising Effectiveness: the Influence of Congruency, Conspicuousness, and Response Mode。Psychology and Marketing，12(1)，53-77。 | | 30. | Jackson, B. B.(1991)。Multivariate data analysis: an introduction: have different perceptual structures。Psychometrike，34，139-165。 | | 31. | King, J.(2002)。Destination marketing organizations: connecting the experience rather than promoting the place。Journal of Vacation Marketing，8(2)，105-108。 | | 32. | Malhot ra, H.(1988)。Sel f -concept and Product Choice: an Integrated Perspective。Journal of Economic Psychology，9，1-28。 | | 33. | Mangleburg, T. F.、Sirgy, M. J.、Grewal, D.、Axsom, D.、Hatzios, M.、Claiborne, C. B.、Bogle, T.(1998)。The moderating effect of prior experience in consumers: use of user image based versus utilitarian cues in brand attitude。Journal of Business and Psychology，13(1)，101-113。 | | 34. | Morgan, N., Pritchard, A. and Piggott, R.(2003)。Destination brading and the role of stakeholders: The case of New Zealand。Journal of Vacation Marketing，9(3)，285-299。 | 會議論文| 1. | Back, K.、Lee, K.(2003)。Brand personality and its impact on brand loyalty in the upper-upscale hotel industry。Korea。205-215。 | | 2. | Goh, H., and Litvin, S.(2000)。Destination preference and self-congruity。 | | 3. | Haigood, T.(1999)。The brand personality effect: an empirical Investigation。Chicage。149-150。 | 圖書| 1. | DeChernatorny, L.、McDonald, M.(2001)。Creating powerful brands in consumer, service and industrial markets。Oxford：Butterworth - Heinemann。 | | 2. | Goeldner, C. R.、Brent-Ritchie, J. R.、McIntosh, R. W.(2000)。Tourism Principles, Practices and Philosophies。New York：Wiley。 | | 3. | Zeithaml, Valarie A.、Bitner, Mari Jo(1996)。Services Marketing。New York, NY：McGraw-Hill。 | | 4. | Hos any, S. and Ekini c , Y.(2003)。An application of the brand personality scale into tourist destination: can destinations be branded。Proceedings of the 34th Annual TTRA Conference St Louis。Missouri。 | | 5. | Morgan, N. and Pritchard A.(2002)。Contextualizing destination Branding。Destination brading: creating the unique destination proposition。Oxford。 | |