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題名：迺夜市！觀光夜市之目的地意象、觀光吸引力、遊憩涉入對滿意度與重遊意願之影響
書刊名：行銷評論
作者：劉嘉麒 引用關係／朱永蕙
作者(外文)：Liu, Chia-chi／Chu, Yung-hui
出版日期：2020
卷期：17:1
頁次：頁81-105
主題關鍵詞：夜市；目的地意象；觀光吸引力；遊憩涉入；重遊意願；Night market；Destination image；Tourism attraction；Recreation involvement；Revisiting willingness
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:293
  • 點閱點閱:9
期刊論文
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3.Yilmaz, Yusuf、Yilmaz, Yildirim、Tarcan-İçigen, Ebru、Ekin, Yakin、Utku, Burcu Demirel(2009)。Destination Image: A comparative study on pre and post trip image variations。Journal of Hospitality Marketing and Management，18(5)，461-479。  new window
4.黃玉琴、曾永平、楊明青、余岱珈(20120900)。紐奧良旅遊目的地之意象分析。戶外遊憩研究，25(3)，31-58。new window  延伸查詢new window
5.顏家芝(20021200)。由環境體驗的角度探討夜市特質與其影響因素。戶外遊憩研究，15(4)，1-25。new window  延伸查詢new window
6.Prayag, Girish(2007)。Assessing international tourists' perceptions of service quality at Air Mauritius。International Journal of Quality & Reliability Management，24(5)，492-514。  new window
7.Kim, Young Hoon、Kim, Min Cheol、Goh, Ben K.(2011)。An examination of food tourist's behavior: Using the modified theory of reasoned action。Tourism Management，32(5)，1159-1165。  new window
8.Lee, Tsung Hung、Shen, Yen Ling(2013)。The influence of leisure involvement and place attachment on destination loyalty: Evidence from recreationists walking their dogs in urban parks。Journal of Environmental Psychology，33，76-85。  new window
9.Echtner, Charlotte M.、Ritchie, J. R. Brent(2003)。The meaning and measurement of destination image。Journal of Tourism Studies，14(1)，37-48。  new window
10.Kim, S.-H.、Holland, S.、Han, H.-S.(2013)。A Structural Model for Examining How Destination Image, Perceived Value, and Service Quality Affect Destination Loyalty: A Case Study of Orlando。International Journal of Tourism Research，15(4)，313-328。  new window
11.雷文谷、陳佳媚(20111200)。自行車道遊客目的地意象與重遊意願相關之研究。人文暨社會科學期刊，7(2)，77-89。new window  延伸查詢new window
12.Swarbrooke, J.(2002)。The development and management of visitor attractions。Butterworth-Heinemann Research，10(1)，38-44。  new window
13.Iacobucci, D.(2010)。Structural Equation Modeling: Fit Indices, Sample Size, and Advanced Topics。Journal of Consumer Psychology，20(1)，90-98。  new window
14.Chen, C. F.、Phou, S.(2013)。A closer look at destination: Image, personality, relationship and loyalty。Tourism Management，36，269-278。  new window
15.Prayag, G.(2008)。Image, satisfaction and loyalty--The case of Cape Town。Anatolia: An International Journal of Tourism and Hospitality Research，19(2)，205-224。  new window
16.Gunter, B. G.、Gunter, N. C.(1980)。Leisure styles: A conceptual framework for modern leisure。The Sociological Quarterly，21(3)，361-374。  new window
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18.李宗鴻、鄭峰茂(20090500)。遊憩涉入、遊憩動機、遊憩滿意度、及遊後行為關係之研究--以溯溪遊客為例。休閒與遊憩研究，3(1)，111-137。new window  延伸查詢new window
19.Moutinho, Luis(1987)。Consumer behaviour in tourism。European Journal of Marketing，21(10)，5-44。  new window
20.Beerli, A.、Martín, J. D.(2004)。Factors influencing destination image。Annals of Tourism Research，31(3)，657-681。  new window
21.林若慧、陳澤義、劉瓊如(20030600)。海岸型風景區之旅遊意象對遊客行為意圖之影響--以遊客滿意度為仲介變數。戶外遊憩研究，16(2)，1-22。new window  延伸查詢new window
22.Backman, S. J.、Crompton, J. L.(1991)。Differentiation Between High, Spurious, Latent and Low Loyalty Participants in Two Leisure Activities。Journal of Park and Recreation Administration，9(2)，1-17。  new window
23.Chon, K. S.(1990)。The role of destination image in tourism: A review and discussion。Tourism review，45(2)，2-9。  new window
24.李君如、陳俞伶(20090300)。觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究--以白蘭氏觀光工廠為例。顧客滿意學刊，5(1)，93-119。new window  延伸查詢new window
25.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
26.Hsieh, A. T.、Chang, J.(2006)。Shopping and Tourist Night Markets in Taiwan。Tourism Management，27(1)，138-145。  new window
27.林蕙君、郭癸賓、吳崇旗(20151200)。屏東賽嘉航空公園飛行傘活動參與者遊憩動機、活動涉入及遊後行為關係之研究。嘉大體育健康休閒，14(3)，16-31。new window  延伸查詢new window
28.Kyle, G.、Graefe, A.、Manning, R.、Bacon, J.(2004)。Effect of activity involvement and place attachment on recreationists' perceptions of setting density。Journal of Leisure Research，36(2)，209-231。  new window
29.沈進成、廖若岑、周君妍(20050900)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究--以華山咖啡為例。戶外遊憩研究，18(3)，59-79。new window  延伸查詢new window
30.Kyle, G.、Graefe, A.、Manning, R.、Bacon, J.(2004)。Predictors of behavioral loyalty among hikers along the Appalachian Trail。Leisure Sciences，26(1)，99-118。  new window
31.Kikuchi, A.、Ryan, C.(2007)。Street markets as tourist attractions - Victoria market, Auckland, New Zealand。International Journal of Tourism Research，9(4)，297-300。  new window
32.Chuang, Yi-Fei、Hwang, Shiuh-Nan、Wong, Jehn-Yih、Chen, Chun-Der(2014)。The attractiveness of tourist night markets in Taiwan: A supply-side view。International Journal of Culture, Tourism and Hospitality Research，8(3)，333-344。  new window
33.Tseng, C.、Wu, B.、Morrison, A. M.、Zhang, J.、Chen, Y. C.(2015)。Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer。Tourism Management，46，347-358。  new window
34.吳英偉、林正士、徐子豪(2016)。民宿吸引力與遊客滿意度忠誠度之關聯研究--以阿里山鄒族部落為例。休閒與遊憩研究，8(1)，51-107。  延伸查詢new window
35.沈進成、謝金燕(20030600)。宗教觀光吸引力、滿意度與忠誠度關係之研究--以高雄佛光山為例。旅遊管理研究，3(1)，79-95。new window  延伸查詢new window
36.馮惠珊、余惠芳、曾梓昇(20150300)。觀光夜市對體驗行銷與顧客滿意度忠誠度之探討--以士林夜市與寧夏夜市為例。華人經濟研究，13(1)，1-19。new window  延伸查詢new window
37.Tsiros, Michael、Mittal, Vikas(2000)。Regret: A model of its antecedents and consequences in consumer decision making。Journal of Consumer Research，26(4)，401-417。  new window
38.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research，28(3)，784-807。  new window
39.潘淑蘭、吳忠宏、周儒(20080900)。解說志工活動涉入、地方依附與滿意度之關係研究：以國立自然科學博物館為例。戶外遊憩研究，21(3)，23-47。new window  延伸查詢new window
40.McIntyre, N.(1989)。The personal meaning of participation: Enduring involvement。Journal of Leisure Research，21(2)，167-179。  new window
41.McIntyre, Norman、Pigram, John J.(1992)。Recreation specialization reexamined: The case of vehicle-based campers。Leisure Sciences，14(1)，3-15。  new window
42.Crompton, John L.(1979)。Motivations for Pleasure Vacation。Annals of Tourism Research，6(4)，408-424。  new window
43.Baloglu, Seyhmus、McCleary, Ken W.(1999)。A model of destination image formation。Annals of Tourism Research，26(4)，868-897。  new window
44.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
45.Zhang, Hongmei、Fu, Xiaoxiao、Cai, Liping A.、Lu, Lin(2014)。Destination image and tourist loyalty: A meta-analysis。Tourism Management，40，213-223。  new window
46.Kyle, Gerard T.、Mowen, Andrew J.(2005)。An examination of the leisure involvement: agency commitment relationship。Journal of Leisure Research，37(3)，342-363。  new window
47.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
48.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
49.Sobel, Michael E.(1982)。Asymptotic confidence intervals for indirect effects in structural equation models。Sociological methodology，13(1)，290-312。  new window
50.Baker, Dwayne A.、Crompton, John L.(2000)。Quality, satisfaction and behavioral intentions。Annals of Tourism Research，27(3)，785-804。  new window
51.Rothschild, Michael L.(1984)。Perspectives on involvement: Current problems and future directions。Advances in Consumer Research，11(1)，216-217。  new window
52.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
53.Leiper, Neil(1990)。Tourist Attraction Systems。Annals of Tourism Research，17(3)，367-384。  new window
54.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after purchase behaviour: inter-relationship。Tourism management，22(6)，607-616。  new window
55.Fornell, Claes R.、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
研究報告
1.交通部觀光局(2019)。中華民國105年來臺遊客消費及動向調查。台北：交通部觀光局。  延伸查詢new window
學位論文
1.王維誠(2009)。風景區觀光吸引力、服務品質與滿意度之研究--以阿里山國家風景區為例(碩士論文)。南華大學，嘉義。  延伸查詢new window
2.黃政憲(2012)。比較臺灣與大陸遊客對臺灣夜市之服務品質、知覺價值與顧客滿意度--以士林夜市為例(碩士論文)。亞洲大學，台中市。  延伸查詢new window
3.方怡堯(2002)。溫泉遊客遊憩涉入與遊憩體驗關係之研究--以北投溫泉為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.高佳蘭(2014)。電影場景旅遊動機、目的地意象、體驗價值及旅遊效益關聯性之研究--以電影《總舖師》為例(碩士論文)。南華大學，嘉義縣。  延伸查詢new window
5.李京容(2008)。遊客之遊憩動機與府城文化觀光吸引力關係之研究(碩士論文)。朝陽科技大學，台中市。  延伸查詢new window
6.謝博任(2014)。自行車騎乘者遊憩體驗、滿意度及重遊意願之研究--以臺南市安平自行車道為例(碩士論文)。南台科技大學。  延伸查詢new window
圖書
1.Kotler, Philip(2000)。Marketing management。Prentice-Hall。  new window
2.Kline, R. B.(2004)。Principles and practice of structural equation modeling。New York：Guildford。  new window
3.Mayo, E. J.、Jarvis, L. P.(1981)。The psychology of leisure travel。CBI Publishing。  new window
4.Inskeep, E.(1991)。Tourism Planning: An Integrated and Sustainable Development Approach。Van Nostrand Reinhold。  new window
5.交通部觀光局(2010)。新鮮報。台北：交通部觀光局。  延伸查詢new window
6.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
7.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
8.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
其他
1.交通部觀光局(2019)。來台旅客消費及動向調查，https://admin.taiwan.net.tw/FileUploadCategoryListC003340.aspx?Pindex=1&CategoryID=6sf646b-872e-44fl-b725-a75c0f7d0bf9。  延伸查詢new window
 
 
 
 
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