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題名:代言人類型、訊息訴求方式與閱聽人事前態度對理念溝通效果影響之研究
書刊名:當代商管研究
作者:楊東震 引用關係羅玨瑜林玉芳
出版日期:2011
卷期:3:2
頁次:頁23-42
主題關鍵詞:代言人訊息訴求社會行銷理念行銷EndorserMessages appealSocial marketingIdea marketing
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:25
  • 點閱點閱:116
期刊論文
1.潘家鑫(200703)。多品牌代言人效果--雙重路徑處理觀點。中國廣告學刊,12(1),58-71。new window  延伸查詢new window
2.Wang, Y.、Heitmeyer, J.(2006)。Consumer attitude toward U.S. versus domestic apparel in Taiwan。International Journal of Consumer Studies,30(1),64-74。  new window
3.徐美苓(19990700)。愛滋病、媒體與民意--影響對愛滋病患權益與相關態度的因素探討。民意研究季刊,209,45-88。  延伸查詢new window
4.Kamins, Michael A.(1990)。An Investigation into the Mach-Up-Hypothesis in Celebrity Advertising: When Beauty Be Only Skin Deep。Journal of Advertising,19(1),4-13。  new window
5.Misra, S.,、Beatty, S. E.(1990)。Celebrity spokesperson and brand congmity。Journal of Business research,21(2),159-173。  new window
6.Reid, L. N.、Soley, L. C.(1981)。Another Look at The "Decorative" Female Model The Recognition of Visual and Verbal Ad Components。Current Issues & Research in Advertising,4(1),123-134。  new window
7.Shimp, T. A.(1981)。Attitude Toward the Ad as a Mediator of Consumer Brand ChoiceM。Journal of advertising Research,17(2),47-53。  new window
8.Sqrum, K. A.,、Grape, K. M.,、Silvera, D.(2003)。Do Dispositional Attributions Regarding Peer Endorsers Influence Product Evaluations。Scandinavian Journal of Psychology,44,39-46。  new window
9.林隆儀、曾冠雄(20080300)。廣告代言人與廣告訴求方式對廣告效果影響之比較--自我監控的干擾效果。企業管理學報,76,87-128。new window  延伸查詢new window
10.周建亨、陳津美、陳怡君(20080900)。廣告代言人類型與品牌評價關係之研究。多國籍企業管理評論,2(2),13-38。new window  延伸查詢new window
11.董維、張瑞觀、梁榮達(20090300)。由周邊路徑效果探討特定網路廣告態度形成:人機互動、情緒及一般網路廣告態度。電子商務學報,11(1),143-172。new window  延伸查詢new window
12.Keller, P. A.、Block, L. G.(1996)。Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration。Journal of Consumer Research,22(4),448-459。  new window
13.王凱、王存國、范錚強(20060700)。線上環境中廣告情境呈現與執行手法對廣告效果的影響:廣告變化、訊息訴求與導引效果。資訊管理學報,13(3),1-28。new window  延伸查詢new window
14.Lafferty, Barbara A.、Goldsmith, Ronald E.、Newell, Stephen J.(2002)。The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions。Journal of Marketing Theory and Practice,10(3),1-11。  new window
15.錢玉芬、王可欣(20060700)。廣告代言人的性格形象對品牌性格的影響--以Nokia新款手機平面廣告為例。廣告學研究,26,27-59。new window  延伸查詢new window
16.Atkin, Charles、Block, Martin(1983)。Effectiveness of Celebrity Endorsers。Journal of Advertising Research,23(1),57-61。  new window
17.Friedman, Hershey H.、Friedman, Linda(1979)。Endorser Effectiveness by Product Type。Journal of Advertising Research,19(5),63-71。  new window
18.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
19.Osgood, C. E.、Tannenbaum, P. H.(1955)。The principle of congruity in the prediction of attitude change。Psychological Review,62(1),42-55。  new window
20.Golden, Linda L.、Johnson, Karen A.(1983)。The Impact of Sensory Preference and Thinking versus Feeling Appeals on Advertising Effectiveness。Advances in Consumer Research,10,203-208。  new window
21.Laskey, H. A.、Fox, R. J.、Crask, M. R.(1995)。The Relationship between Advertising Message Strategy and Television Commercial Effectiveness。Journal of Advertising Research,35(2),31-39。  new window
22.Newcomb, Theodore M.(1953)。An Approach to the Study of Communicative Acts。Psychological Review,60(6),393-404。  new window
23.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
24.Kahle, Lynn R.、Homer, Pamela M.(1985)。Physical attractiveness of the celebrity endorser: A social adaptation perspective。Journal of Consumer Research,11(4),954-961。  new window
25.Pornpitakpan, C.(2003)。“The Effect of Celebrity Endorsers’ Perceived Credibility on Product Purchase Intention: The Case of Singaporeans”。Journal of International Consumer Marketing,16(2),55-74。  new window
26.Fink, J. S.、Cunningham, G. B.、Kensicki, L. J.(2004)。Using athletes as endorsers to sell women’s sport: Attractiveness versus expertise。Journal of Sport Management,15(4),350-367。  new window
圖書
1.Brown, P.、Rice, J.(1998)。Ready-to-wear apparel analysis。Upper Saddle River, NJ:Prentice- Hail。  new window
2.Clow, K. E.、Baack, D.(2002)。Integrated advertising, promotion, & marketing Communications。Upper Saddle River, NJ:Prentice Hall。  new window
3.Heider, F.(1958)。The Psychology of Interpersonal Relation。New York:John Wiley & Sons。  new window
4.楊中芳(1989)。廣告的心理原理:探討廣告背後的心理歷程。臺北:遠流出版事業股份有限公司。  延伸查詢new window
5.Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。  new window
6.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
7.Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。  new window
其他
1.衛生署管制藥品管理局(20080903)。97年9月藥物濫用案件暨檢驗統計資料,http://www.nbcd.gov.tw/admin/uploads/20081114015227281270555/97年9月藥物溢用案件暨檢驗統計資料.pdf, 2008/09/03。  延伸查詢new window
圖書論文
1.Wright, P.(1973)。Cognitive Response to Mass Media Advocacy。Cognitive Response in Persuasion。Hillsdale, NJ:Lawrence Erl。  new window
2.Mowen, John C.、Brown, Stephen W.(1981)。On explaining and predicting the effectiveness of celebrity endorsers。Advances in Consumer Research。Association for Consumer Research。  new window
 
 
 
 
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