本研究旨在探討花蓮市居民之鄉土知識與鄉土態度之現況、差異性、關聯性及其影響因素。本研究採問卷調查法之量化研究法進行研究，透過自編之問卷進行調查，以20歲以上並設籍於花蓮市至少4個月之居民為研究對象，共計抽取居民樣本540人，回收有效樣本427人。問卷回收後，運用SPSS套裝軟體以獨立樣本t檢定、單因子變異數分析、皮爾遜積差相關分析以及逐步迴歸分析等統計方法，進行研究資料之分析。研究結果期可供相關單位參考。本研究所獲致之重要結論如下：一、花蓮市居民整體鄉土知識之答對率為71.8%；居民整體鄉土態度（5點量表計分）之平均分數為3.98分。二、影響花蓮市居民整體鄉土態度之最重要因素為居民「參與地方活動情形」。

The purpose of this research is to explore the conditions, the discrepancies, the relations and other factors affecting indigenous knowledge and indigenous attitude of Hualien City residents. This research adopts a quantitative approach through a self-compiled questionnaire with the city residents of ages 20 and above. A total of 540 people were sampled, of which 427 were valid. The independent sample t test, one-way analysis of variance, Pearson's product-moment correlation, and stepwise regression statistical procedures were applied via SPSS in analyzing the survey data. The following conclusions are drawn:1. The percent correct score on the questionnaire is 71.8% in relation to the indigenous knowledge. The average attitudinal score (score on a 1-5 scale) is 3.98.2. The most important factor affecting Hualien City residents' indigenous attitude is their participation in indigenous activities.