Phone appears convenient living for mankind to become an indispensable belongings of people's lives, as technology advances, answer the phone, send and receive SMS and other functions is the basic equipment. To people's needs, develop a smart phone further, and there is more convenient function. This study aimed to explore the using status of smart phone and differentiation testing of service quality, the factor analysis of questionnaire to establish its construct validity, the Cronbach's α coefficient of total questionnaire is 0.9718. The study found: the aged of using smart phones between 26 to 35 years old with the majority, the main way to obtain the relevant information is the mostly with obtained friends talked, the smart phone costs on the factor of ”assurance” monthly, 501-1500 dollars more than below 200 dollars. The main aims of purchase smart phone are function thorough more than interesting. This study suggests that smart phone stores will apply more promotions to stimulate consumption.