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題名:基隆地區數位相機顧客滿意度之研究
書刊名:華人經濟研究
作者:蕭源都 引用關係林錦宜鍾光硯
作者(外文):Hsiao, Yuan-duLin, Chin-yiChung, Kuang-yen
出版日期:2012
卷期:10:2
頁次:頁59-78
主題關鍵詞:數位相機顧客滿意度產品使用感受產品性能產品認同Digital camerasCustomer satisfactionProduct use feelingsProduct performanceProduct identity
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:84
  • 點閱點閱:90
1975年美國柯達公司發明第一台數位相機。數位相機特色是小巧輕便,操作簡單,價格較低,本研究具體目的為探討基隆地區使用數位相機顧客滿意度現況分析與差異性考驗。本研究採隨機抽樣,發出問卷300份,有效回收率為100%,整體信度為99.5%。重要研究發現有:1.未婚者使用數位相機高於已婚者為74.8%。2.年齡以年經族群居多為60.6%。3.在教育程度上高學歷居多為52.9%,4.整體顧客滿意度價格25001元大於5000元以下。5.整體顧客滿意度廠牌部份Canon、Nikon、其他皆大於BenQ。建議為:1.對數位相機業者。2.對消費者。3.對後續研究者的建議。
1975, Kodak invented the first digital camera. The digital camera features is small, lightweight, simple operation, low price. The study main purpose was to explore using a digital camera customer satisfaction current state and difference test analysis in Keelung. The study used random sampling, questionnaires sent 300 copies of the effective recovery rate of 100%, overall reliability was 99.5%. The important findings are: (1) 74.8% unmarriedused digital camera. (2) 60.6% younger man. (3) 52.9% Mostly highly educated, 4. Total customer satisfaction at price was more than 25,000 yuan highly than less than 5000 yuan. (4) Total customer satisfaction for label was Canon, Nikon and others were greater than the BenQ. The recommendations: (1) the trade of digital camera. (2) Consumer proposals. (3) Recommendations for future research.
期刊論文
1.Hsiao, Y. D.、Yang, C. C.、Lin, W. T.、Lee, W. C.(2007)。A study on Failure Factors for Introducing Enterprise Resource Planning。Human Systems Management,26,139-151。  new window
2.周聰佑、許嘉倫(20080100)。產品創新對顧客忠誠度影響之探討。朝陽商管評論,7(1),1-26。new window  延伸查詢new window
3.林陽助、林秀貞、李宜致(200709)。體驗行銷、顧客滿意度與顧客忠誠度關係之研究--以大臺北地區連鎖咖啡店為例。顧客滿意學刊,3(2),57-94。new window  延伸查詢new window
4.關培青、陳家祥(2011)。打破數位相機選購迷思。消費者報導,362,12-17。  延伸查詢new window
5.Parker, C.、Mathews B. P.(2001)。Marketing Intelligence and Planning。Bradford,19(1),38-40。  new window
6.Singh, J.(1990)。Exit, Voice and Negative Word of Mouth Behaviors: Aninvestigation across Three Service Categories。Journal of the Academy of Marketing Science,18(1),1-15。  new window
7.蕭源都、王儒弘、趙偐驊、汪孟勳、林凱逸(20111200)。智慧型手機顧客滿意度之研究。全球管理與經濟,7(2),129-149。new window  延伸查詢new window
8.蕭源都、趙偐驊、王儒弘、汪孟勳、林凱逸(20120300)。智慧型手機服務品質之研究。華人經濟研究,10(1),131-164。new window  延伸查詢new window
9.蕭源都、聶華明、賴慕回、熊亮原(20111000)。技專校院學生對飲料專賣店消費行為之研究。師說,224,15-25。  延伸查詢new window
10.林聰哲(20081200)。中部地區高爾夫球場服務品質、消費者知覺價值、滿意度與行為意向之研究。管理實務與理論研究,2(4),196-214。new window  延伸查詢new window
11.Wray, B.、Palmer, A.、Bejou, D.(1994)。Using Neural Network Analysis to Evaluate Buyer-Seller Relationships。European Journal of Marketing,28(10),32-48。  new window
12.Grace, D.、O'cass, A.(2005)。An Examination of the Antecedents of Repatronage Intentions across Different Retail Store Formats。Journal of Retailing and Consumer Services,12,227-243。  new window
13.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
14.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
15.Hellier, P. K.、Geursen, G. M.、Carr, R. A.、Rickard, J. A.(2003)。Customer Repurchase Intention: A General Structural Equation Model。European Journal of Marketing,37(11/12),1762-1800。  new window
會議論文
1.Hsiao, Y. D.(2003)。The Study of Religion Remedy System's Employee Guidance in Taiwan, R. O. C.: Example for Changhua Christian Hospital。The 2003 International Conference on ACTE。  new window
2.Hsiao Y. D.、Chin H.、Yu F. J.(2010)。Multiple Sourcing Strategies: Trade-off between Cost-oriented and flexibility-oriented Supplier。24th European Conference on Operational Research。  new window
學位論文
1.張振忠(2008)。服務品質、顧客滿意度與忠誠度對企業採用自動化新科技產品再購意願之研究--以OPC產品為例(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
圖書
1.洪錦魁研究室(2000)。DIY系列--2000數位相機。台北:文魁資訊股份有限公司。  延伸查詢new window
2.曾光華(2007)。服務業行銷--品質提昇與價值創造。台北:前程文化。  延伸查詢new window
3.衛南陽(2001)。服務競爭優勢--探索永續經營的奥祕。台北:商兆文化。  延伸查詢new window
4.Kotier, Philip、Armstrong, Gary(2006)。Principles of Marketing。Upper Saddle River, NJ:Pearson prentice Hall。  new window
5.鄭華清(2007)。行銷管理。台北:全華圖書股份有限公司。  延伸查詢new window
 
 
 
 
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