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題名:屏東縣八大精靈樂園遊客旅遊動機與滿意度之研究
書刊名:運動休閒管理學報
作者:黃任閔 引用關係趙嘉裕 引用關係洪秀玲
作者(外文):Huang, Jen-minChao, Chia-yuHorng, Shu-lin
出版日期:2012
卷期:9:1
頁次:頁215-238
主題關鍵詞:遊客旅遊動機旅遊滿意度TouristTraveling motivationSatisfaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:166
  • 點閱點閱:52
本研究目的旨在探討屏東縣八大精靈樂園遊客旅遊動機與滿意度之現況、不同背景變項在旅遊動機與滿意度之差異情形,分析旅遊動機與滿意度的相關情形。採問卷調查法以「屏東縣八大精靈樂園遊客旅遊動機量表與滿意度量表」為研究工具,針對屏東縣八大精靈樂園遊客進行抽樣。共發出問卷數450份,回收問卷數436份,有效問卷數418份,有效回收率95.87%。問卷資料以SPSS For Windows 12.0版,以描述統計、單因子多變量變異數分析及薛費爾事後比較進行分析,結論顯示:旅遊動機以為了運動健身、為了放慢生活步調及為了增進生活的趣味等三項的認同度最高;旅遊動機層面認同度依次為戶外休憩、學習求知、放鬆身心、情感互動,八大精靈樂園遊客整體旅遊動機層面認同度達中上。旅遊滿意度以園區遮蔭情形、森林浴步道及遠離吵雜、享受寧靜等三項的認同度最高;旅遊滿意度層面認同度依次為園區體驗、服務設施、身心調劑、遊憩活動,八大精靈樂園遊客整體旅遊滿意度層面認同度達中上。不同性別、年齡、職業、教育程度與個人平均月收入在旅遊動機達顯著差異,不同年齡、婚姻狀況、職業、個人平均月收入與居住地點在旅遊滿意度達顯著差異,八大精靈樂園遊客旅遊動機與旅遊滿意度有顯著相關。
The purpose of this study was to explore the current situation of the traveling motivations and the satisfaction for the tourists to the Bada Forest Paradise in Pingtung County. This study also inquired into the effect of different personal background variables on tourists' traveling motivations and the satisfaction respectively. The questionnaire was designed to collect the data from the tourists at the Bada Forest Paradise. By means of random sampling, a total of 450 questionnaires were distributed, 436 copies were returned and 418 copies were valid, resulting in the valid return rate was 95.87%. The collected data were analyzed with descriptive statistics, one-way MANOVA and post-hoc analysis of Scheffe's method by SPSS for Windows 12.0. The findings indicated as follows: In terms of traveling motivations, exercising, slowing down the life step, improving the life interest reached the highest level of recognition. Meanwhile, the tourists approved the traveling motivations of outdoor recreation, and then knowledge renewal, relaxation and emotion interaction. Besides, the tourists' attitudes toward traveling motivations were moderate positive. In terms of traveling satisfaction, rest area of shade, forest trail, being away from noise, enjoying silence reached the highest level of recognition. Meanwhile, the tourists approved the experience of paradise, service devices and recreation activities. Besides, the tourists' attitudes toward traveling satisfaction were moderate positive. Significant differences in traveling motivations were found based on background variables such as gender, age, occupation, education level and individual average monthly income of the tourists. Significant differences in traveling satisfaction were found based on background variables such as age, marital status, occupation, individual average monthly income and location. And there was a relevant correlation between traveling motivations and traveling satisfaction.
期刊論文
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2.張家銘(200912)。The Effects of Recreational Sport Participation on Depression among the Elderly of Chiayi City: Sport Confidence as an Intermediated Variable。運動休閒管理學報,6(2),82-93。new window  new window
3.歐聖榮(20020900)。休閒遊憩觀光研究問題與趨勢之剖析。都市與計劃,29(2),315-336。new window  延伸查詢new window
4.陳光華(20060900)。生態旅遊旅客行為模式之建構--以旅遊動機為中介變項。休閒暨觀光產業研究,1(1),1-18。new window  延伸查詢new window
5.Oliver, Richard L.(1981)。What Is Customer Satisfaction?。Wharton Magazine,5(3),36-41。  new window
6.Hempel, D. J.(1977)。Consumer satisfaction with the home buying process: conceptualization and measurement。Mass: Marketing Science Institute,7(4),377-399。  new window
7.張孝銘、潘振豪(20091200)。大型重型機車騎士深度休閒、遊憩專業化、參與報酬、對運動觀光參與行為影響之研究。運動休閒管理學報,6(2),20-34。new window  延伸查詢new window
8.侯錦雄、姚靜婉(19970900)。市民休閒生活態度與公園使用滿意度之相關研究。戶外遊憩研究,10(3),1-17。new window  延伸查詢new window
9.周逸衡、巫喜瑞(20031100)。臺灣地區休閒農場遊客旅遊動機、資訊搜尋與選擇評估準則之研究。觀光研究學報,9(2),1-23。new window  延伸查詢new window
10.陳文英(20061200)。2006澎湖海上花火音樂季遊客的旅遊動機、滿意度與重遊意願關係之研究。嘉大體育健康休閒,5,117-127。new window  延伸查詢new window
11.Beard, Jacob G.、Ragheb, M. G.(1983)。Measuring leisure motivation。Journal of Leisure Research,15(3),219-228。  new window
12.劉憲宗(19920500)。主題園區(Theme Park)開發實務。中華民國建築師雜誌,18(5)=209,45-61。  延伸查詢new window
13.Jang, SooCheong、Wu, Chi-Mei Emily(2006)。Seniors' Travel Motivation and the Influential Factors: An Examination of Taiwanese Seniors。Tourism Management,27(2),306-316。  new window
14.吳忠宏、黃宗成(20011200)。玉山國家公園管理處服務品質之研究:以遊客滿意度為例。國家公園學報,11(2),117-135。new window  延伸查詢new window
15.張智傑、李城忠(20101200)。樂活族休閒涉入與休閒效益關係之研究。運動休閒管理學報,7(2),111-131。new window  延伸查詢new window
16.Manning, Robert E.(1985)。Diversity in a Democracy: Expanding the Recreation Opportunity Spectrum。Leisure Sciences,7(4),377-399。  new window
會議論文
1.黃祺惠、郭勝豐(2005)。水庫風景區遊客遊憩動機及滿意度之研究--以烏山頭水庫風景區為例。2005健康休閒暨觀光餐旅產官學研討會。台南縣:立德管理學院。  延伸查詢new window
研究報告
1.交通部觀光局(2008)。國人旅遊狀況調查報告。台北市:交通部。  延伸查詢new window
學位論文
1.梁業隆(2010)。2009高雄市運會撞球賽現場觀眾觀賞動機與滿意度之研究(碩士論文)。國立屏東教育大學,屏東市。  延伸查詢new window
2.臧芷伶(1993)。遊客對古蹟的環境知覺之研究--以淡水鎮古蹟為例(碩士論文)。中國文化大學。  延伸查詢new window
3.黃新惟(2006)。都會型主題樂園服務品質及顧客滿意度之研究--以布魯樂谷親水主題樂園為例(碩士論文)。南華大學。  延伸查詢new window
4.林大椿(2006)。南州觀光糖廠遊客旅遊動機與滿意度之研究(碩士論文)。南台科技大學。  延伸查詢new window
5.吳怡蓉(2008)。遊客旅遊動機與滿意度之研究--以安平港歷史風貌園區為例(碩士論文)。開南大學。  延伸查詢new window
6.林倩琪(2006)。知本國家森林遊樂區遊客滿意度之研究(碩士論文)。國立屏東科技大學。  延伸查詢new window
7.梁盛棟(2007)。遊客旅遊動機、期望與滿意度關係之研究--以溪頭森林遊樂區為例(碩士論文)。國立嘉義大學。  延伸查詢new window
8.黃耀昆(2006)。旅遊動機、旅遊意象與滿意度關係之研究--以田尾公路花園為例(碩士論文)。國立嘉義大學。  延伸查詢new window
9.呂長賜(2006)。集集地區遊客旅遊動機、滿意度與重遊意願之研究(碩士論文)。南華大學。  延伸查詢new window
圖書
1.吳明隆(2009)。SPSS操作與應用--問卷統計分析實務。臺北:五南。  延伸查詢new window
2.交通部觀光局(2006)。二oo八觀光客倍增計畫。台北市:交通部觀光局。  延伸查詢new window
3.屏東縣政府(2006)。屏東縣綜合發展計畫修訂計畫。屏東縣:屏東縣政府。  延伸查詢new window
4.高郁雯(2005)。遊樂園業基本資料。台北市:台灣經濟研究院產經資料庫。  延伸查詢new window
5.劉麗卿(1992)。遊憩區開發:主題園,遊樂園。創興出版社。  延伸查詢new window
6.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
7.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
其他
1.屏東縣政府旅遊資訊網(2010)。屏東縣政府旅遊資訊網,http://www.pthg.gov.tw/tw/News一DetaiLaspx?s=63535&n=10857&p=2&w=l, 20100115。  延伸查詢new window
2.交通部觀光局(2010)。2008年國人旅遊狀況調查,http://admin.taiwan.net.tw/indexc.asp, 20100508。  延伸查詢new window
 
 
 
 
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