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題名:網路行銷中企業運動贊助之感性因素研究
書刊名:行銷評論
作者:龔昶元謝銘元楊佩琪
作者(外文):Kung, Chaang-yungHsieh, Ming-yuanYang, Pei-chi
出版日期:2011
卷期:8:3
頁次:頁351-365
主題關鍵詞:感性工學灰關聯分析網路行銷運動贊助Kansei engineeringGRAInternet marketingSports sponsorship
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:15
  • 點閱點閱:165
期刊論文
1.李元恕、賴心怡(20070600)。企業贊助對消費者品牌態度之影響。行銷評論,4(2),187-219。new window  延伸查詢new window
2.Koufaris, M.、Kambil, A.、LaBrabera, P. A.(2001)。Consumer Behavior in Web-based Commerce: An Empirical Study。International Journal of Electronic Commerce,6(2),115-138。  new window
3.戚玉樑、陳彥均(20090100)。發展具有解析使用者認知能力的專家系統於提升資訊查詢效能。資訊管理學報,16(1),1-24。new window  延伸查詢new window
4.Filo, K.、Funk, D. C.(2005)。Congruence between attractive product features and virtual content delivery for Internet marketing communication。Sport Marketing Quarterly,14(2),112-122。  new window
5.Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management,38(4),217-230。  new window
6.Hur, Y.、Ko, Y. J.、Valacich, J.(2007)。Motivation and concerns for online sport consumption。Journal of Sport Management,21(4),521-539。  new window
7.Brooks, Christine M.(1990)。Sponsorship: Strictly Business。Athletic Business,14(10),59-62。  new window
8.長町三生(2002)。Kansei engineering as a powerful consumer-oriented technology for product development。Applied Ergonomics,33(3),289-294。  new window
9.Keeler, L. L.(1995)。How to Extend Your E-Mail Reach?。Supervisory Management,40(8),8-13。  new window
10.Deng, J. L.(1989)。Introduction of grey system theory。Journal of Grey System,1(1),1-24。  new window
11.Deply, L.、Bosetti, H. A.(1998)。Sport management and marketing via the World Wide Web。Sport Marketing Quarterly,7(1),21-27。  new window
12.Sandler, D. M.、Shani, D.(1993)。Sponsorship and the Olympic Games: The Consumer Perspective。Sport Marketing Quarterly,2(3),38-45。  new window
13.Koufaris, Marios(2002)。Applying the technology acceptance model and flow theory to online consumer behavior。Information Systems Research,13(2),205-223。  new window
14.Chu, Wujin、Choi, Beomjoon、Song, Mee Ryoung(2005)。The role of on-line retailer brand and infomediary reputation in increasing consumer purchase intention。International Journal of Electronic Commerce,9(3),115-127。  new window
15.Deighton, John、Sorrell, M.(1996)。The Future of Interactive Marketing。Harvard Business Review,74(6),151-160。  new window
16.Trevino, Linda Klebe、Webster, Jane(1992)。Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts。Communication Research,19(5),539-573。  new window
17.Srinivasan, Raji、Moorman, Christine(2005)。Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing。Journal of Marketing,69(4),193-200。  new window
18.王慶堂、林房儹、黃永助(20090900)。臺灣運動行銷產業現況與策略之分析。休閒事業研究,7(3),85-98。new window  延伸查詢new window
19.王慶堂、陳靜宜(2007)。我國運動休閒製造業產値及發展趨勢之硏究。運動休閒餐旅硏究,2(3),177-192。  延伸查詢new window
20.Ruiz-Mercader, J.、Meroño-Cerdan, A. L.、Sabater-Sánchez, R.(2006)。Information technology and learning: their relationship and impact on organisational performance in small businesses。International Journal of Information Management,26(1),16-29。  new window
21.Harri, O.-K.(2004)。Balancing the vendor and consumer requirements for electronic shopping systems。Information Technology and Management,1(1/2),73-84。  new window
22.Oinas-Kukkonen, H.(2000)。Balancing the vendor and consumer requirements for electronic shopping systems。Information Technology and Management,1(1/2),73-84。  new window
23.Stavron, B.(1985)。It's a classic turnaround situation。Forbes,70。  new window
24.Thwaites, D.(1995)。Professional football sponsorship - profitable or profligate?。International Journal of Advertising,14(2),149-164。  new window
25.Lin, Y.-H.、Lee, P.-C.、Chang, T.-P.(2008)。Integrating grey numbe and minkowski distance function into grey relational analysis technique to improve the decision quality under nacertain information。Construction Management & Economics,26(2),115-123。  new window
26.Xu, H.、Sharma, S.K.、Hackney, R.(2005)。Web services innovation research。towards a dual-core model,25(4),321-334。  new window
27.Brown, M.T.(2003)。An analysis of online marketing in the sport industry: user activity, communication objectives, and perceived benefits。Sport Marketing Quarterly,12(1),48-55。  new window
研究報告
1.林房攢、林文郎、莊木貴、黃煜、呂佳龔、王慶堂、陳靜宜(2004)。我國運動休閒產業發展策略研究。台北市:行政院體育委員會。  延伸查詢new window
學位論文
1.黃淑汝(1999)。台灣地區職業運動贊助管理之研究(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Cronin, M. J.(1995)。Doing More Business on the Internet: How the Electronic Highway is Transforming American Companies。New York:Thomson Publishing Inc.。  new window
2.Wen, K. L.(2004)。Grey Systems: Modeling And Prediction。Yang's Scientific Research Institute。  new window
3.Howard, D. R.、Crompton, J. L.(2004)。Financing sport。Morgantown, WV:Fitness Information Technology。  new window
4.溫坤禮、黃宜豊、張偉哲、張廷政、游美利、賴家瑞(2003)。灰關聯模型方法與應用。臺北:高立圖書。  延伸查詢new window
5.Sleight, Steve(1989)。Sponsorship: What It Is and How to Use It。London。  new window
6.Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。  new window
7.Mullin, B. J.、Hardy, S.、Sutton, W. A.(2007)。Sport marketing。Champaign, Illinois:Human Kinetics。  new window
8.長町三生(1993)。感性商品學。日本東京。  延伸查詢new window
其他
1.TWNIC(2008)。台灣寬頻網路使用調査,http://www.myhome.net.tw/2008_01/main03.htm。  延伸查詢new window
 
 
 
 
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