| 期刊論文1. | Hall, C. M.(2001)。Trends in ocean and coastal tourism: the end of the last frontier?。Ocean and coastal management,44,601-618。 | 2. | Fornell, C.、Wernerfelt, B.(1987)。Defensive mardeting stratege by customer complaint management: A theoretical analysis。Journal of Marketing Research,24,337-346。 | 3. | Jarrett, P. E. M.、Wallace, M.、Jarrett, M. E. D.、Keeling, N. J.(1996)。Experience of a hospital hotel。Ambulatory Surgery,4(1),1-3。 | 4. | Alexandris, K.、Dimitriadis, N.、Kasiara, A.(2001)。The behavioral Consequences of perceived Service quality: An exploratory study in the context of private fitness clubs in Greece。European Sport Management Quarterly,1,280-299。 | 5. | 吳長生、連佳儀(2011)。體驗行銷對品牌權益之影響:產品涉入的干擾效果。創新與管理,8(1),1-23。 延伸查詢 | 6. | Wakefield, R.(2002)。Measuring Service Quality: A Reexamination and Extension。The CPA Journal,8,55-68。 | 7. | 周聰佑、韓子健、顏宗信(2009)。島嶼休閒漁業體驗行銷策略之研究。島嶼觀光研究,2(1),1-28。 延伸查詢 | 8. | 康正男、胡林煥、周宇輝(20091200)。顧客知覺服務品質、滿意度與忠誠度:臺灣大學運動休閒館之研究。臺灣體育運動管理學報,9,101-116。 延伸查詢 | 9. | 沈進成、廖若岑(20070500)。遊客體驗、品牌形象與忠誠度影響關係之研究--以劍湖山王子大飯店為例。休閒與遊憩研究,1(1),41-70。 延伸查詢 | 10. | Pine II, James、Gilmore, Joseph H.(1998)。Welcome To Experience Economy。Harvard Business Review,76(4),97-105。 | 11. | 葉源鎰、王婷穎(20011200)。高雄地區國際觀光旅館之關係品質與顧客再宿意願之相關性研究。戶外遊憩研究,14(4),77-101。 延伸查詢 | 12. | 池文海、陳瑞龍、潘美雪(20090800)。品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討--以臺灣中油加油站為例。品質學報,16(4),291-309。 延伸查詢 | 13. | 翁崇雄(19981200)。期望服務與服務績效影響服務品質評量之研究。臺大管理論叢,9(1),153-176。 延伸查詢 | 14. | Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。 | 15. | Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。 | 16. | Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。 | 17. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。 | 18. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。 | 19. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 | 20. | Day, Ralph L.(1977)。Extending the concept of consumer satisfaction。Advances in Consumer Research,4(1),149-154。 | 21. | Hsieh, An‐Tien、Li, Chung‐Kai(2008)。The moderating effect of brand image on public relations perception and customer loyalty。Marketing Intelligence & Planning,26(1),26-42。 | 22. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。 | 23. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 24. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。 | 25. | Calik, N.、Balta, N. F.(2006)。Consumer satisfaction and loyalty derived from the perceived quality of individual banking services: A field study in Eskisehir form Turkey。Journal of Financial Services Marketing,10(1),135-149。 | 會議論文1. | 李君如(2007)。邁向觀光工廠之發展策略。服務創新與企業家精神--觀光工廠研討會,(會議日期: 2007/10/23)。台中:靜宜大學。164-172。 延伸查詢 | 2. | 李城忠、林孟潔(2004)。運動服務業關係行銷、顧客滿意度與顧客忠誠度之研究--以海洋森林活水養身世界游泳學校為例。2004第三屆運動管理學術研討會,大葉大學 。彰化。195-206。 延伸查詢 | 圖書1. | Drucker, Peter Ferdinand(1950)。The new society: The anatomy of the industrial order。New York:Harper。 | 2. | 巫喜瑞(2011)。觀光行銷。台北:華立出版社。 延伸查詢 | 3. | Oliver, R. L.(1997)。Satisfaction: A Behavioral Perspective on the Consume。Boston:Irwin:McGrew-Hill。 | 4. | Kotler, P.、Armstrong, G. M.(2010)。Principles of Marketing。Englewood Cliffs, NJ:Pearson Education, Inc.。 | 5. | 徐達光(2003)。消費心理學--消費者行為的科學研究。臺北市:東華。 延伸查詢 | 6. | Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York:The Free Press。 | 7. | Bhote, Keki R.(1996)。Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability。New York:American Management Assocation。 | 8. | Pine, B. Joseph II、Gilmore, James H.、夏業良、魯煒(2003)。體驗經濟時代。台北:經濟新潮社。 延伸查詢 | 9. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 | 10. | Abbott, Lawrence(1995)。Quality and Competition: An Essay in Economic Theory。Columbia University Press。 | 11. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 | 12. | Roald, D.(2004)。Charlie and the chocolate factory。New York:Puffin Books。 | 其他1. | 劉朱松(2011)。全台觀光工廠熱潮升溫,http://life.chinatimes.com/2009Cti/Channel/Life/life-article/0,5047,11051801+122011030800093,00.html。 | 2. | 邱紹成(2003)。觀光工廠論壇--服務的品質及工廠觀光化的優勢,http://proj.moeaidb.gov.tw/cluster/taiwanplace21/experience/interview_03.htm, 2009/03/21。 延伸查詢 | |