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題名：品牌概念一致性與知覺風險對品牌延伸評價之影響：延伸產品定位的干擾角色
書刊名：管理與資訊學報
作者：吳長生 引用關係／黃慧新 引用關係
作者(外文)：Wu, Paul C. S.／Huang, H. H.
出版日期：2012
卷期：17
頁次：頁35-64
主題關鍵詞：品牌延伸；品牌概念一致性；知覺風險；產品定位；實利屬性；歡樂屬性；Brand extensions；Brand concept consistency；Perceived risk；Product positioning；Utilitarian attribute；Hedonic attribute
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:22
  • 點閱點閱:39
期刊論文
1.賴孟寬、李勝祥(199705)。品牌特性與產品知識對擬上市延伸產品購買意願之影響。亞太管理評論，2(1)，99-122。new window  延伸查詢new window
2.吳長生(2003)。品牌權益與契合度對品牌延伸消費者評價之影響。行銷論叢，1(1)，33-46。  延伸查詢new window
3.Lefkoff-Hagius, R.、Mason, C. H.(1993)。Characteristics, Beneficial and Image Attributes in Consumer Judgments of Similarity and Preference。Journal of Consumer Research，20(1)，100-110。  new window
4.Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research，53(3)，111-122。  new window
5.Boush, David M.、Shipp, S.、Loken, B.、Gencturk, E.、Crockett, S.、Kennedy, E.、Strobel, J.(1987)。Affect generalization to similar and dissimilar brand extensions。Psychology & Marketing，4(3)，225-237。  new window
6.Van Herpen, E.、Pieters, R.、Zeelenberg, M.(2005)。How Product Scarcity Impacts on Choice: Snob and Bandwagon Effects。Advances in Consumer Research，32，623-624。  new window
7.Campbell, M. C.、Goodstein, R. C.(2001)。The Moderating Effect of Perceived Risk on Consumers' Evaluation of Product Incongruity: Preference for the Norm。Journal of Consumer Research，28(3)，439-449。  new window
8.Sunde, L.、Brodie, R. J.(1993)。Consumer evaluations of brand extensions: Further empirical results。International Journal of Research in Marketing，10(1)，47-53。  new window
9.Wilcox, Ronald T.、Narasimhan, Chakravarthi(1998)。Private Labels and the Channel Relationship: A Cross-Category Analysis。The Journal of Business，71(4)，573-600。  new window
10.吳長生、黃慧新、陳麒仁(20110200)。聯合成份品牌化策略對私有品牌評價之影響：產品知識與品牌-品質聯想性之干擾效果。臺灣管理學刊，11(1)，69-89。new window  延伸查詢new window
11.Syzbillo, G.、Jacoby, J.(197402)。Intrinsic versus Extrinsic Cues as Determinants of Perceived Product Quality。Journal of Applied Psychology，59(1)，74-78。  new window
12.Boush, D. M.、Loken, B.(1991)。A Process-Tracing Study of Brand Extension Evaluations。Journal of Marketing Research，28(1)，16-28。  new window
13.Tauber, E. M.(1991)。Brand Franchise Extension: New Product Benefits from Existing Brand Names。Business Horizons，24(2)，36-41。  new window
14.John, D. R.、Loken, B.(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of Marketing，57(3)，71-84。  new window
15.Taylor, James W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing，38(2)，54-60。  new window
16.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer evaluation of brand extension。Journal of Marketing，54(1)，27-41。  new window
17.Muthukrishnan, A. V.、Weitz, B. A.(1991)。Role of product knowledge in evaluation of brand extension。Advances in Consumer Research，18(1)，407-413。  new window
18.Tversky, A.、Gati, I.(1982)。Similarity, Separability, and the Triangle Inequality。Psychological Review，89(2)，123-154。  new window
19.Tversky, Amos(1977)。Features of similarity。Psychological Review，84(4)，327-352。  new window
20.Dröge, C.、Darmon, R. Y.(1987)。Associative positioning strategies through comparative advertising: Attribute versus overall similarity approaches。Journal of Marketing Research，24(4)，377-388。  new window
21.Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services，11(4)，247-258。  new window
22.Aaker, David A.(1990)。Brand Extensions: The Good, the Bad, and the Ugly。MIT Sloan Management Review，31(4)，47-56。  new window
23.Strahilevitz, Michal A.、Loewenstein, George(199812)。The Effect of Ownership History on the Valuation of Objects。Journal of Consumer Research，25(3)，276-289。  new window
24.陳振燧(20010300)。從品牌權益觀點探討品牌延伸策略。輔仁管理評論，8(1)，33-56。new window  延伸查詢new window
25.Aaker, David A.、Shansby, Gary J.(1982)。Positioning Your Product。Business Horizons，25(3)，56-62。  new window
26.Farquhar, P. H.(1990)。Managing Brand Equity。Journal of Advertising Research，30(4)，7-12。  new window
27.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。  new window
28.Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research，40(3)，310-320。  new window
29.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research，21(1)，119-134。  new window
30.Wu, Paul C. S.、Yeh, Gary Y.-Y.、Hsiao, C.-R.(2011)。The effect of store image and service quality on brand image and purchase intention for private label brands。Australasian Marketing Journal，19(1)，30-39。  new window
31.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
32.Keller, Kevin Lane、Aaker, David A.(1992)。The Effects of Sequential Introduction of Brand Extensions。Journal of Marketing Research，29(1)，35-50。  new window
33.別蓮蒂(20030400)。產品契合度與品牌特質聯想對品牌延伸效果的影響。管理評論，22(2)，87-109。new window  延伸查詢new window
34.Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The importance of the brand in brand extension。Journal of Marketing Research，31(2)，214-228。  new window
35.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research，18(2)，185-193。  new window
36.Batra, Rajeev、Ahtola, Olli T.(1991)。Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes。Marketing Letters，2(2)，159-170。  new window
37.Sinha, Indrajit、Batra, Rajeev(1999)。The Effect of Consumer Price Consciousness on Private Label Purchase。International Journal of Research in Marketing，16(3)，237-251。  new window
38.Sujan, Mita、Bettman, James R.(1989)。The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights From Schema Research。Journal of Marketing Research，26，454-467。  new window
39.Chakravarti, D.、MacInnis, D. J.、Nakamoto, K.(1990)。Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies。Advances in Consumer Research，17，910-916。  new window
40.DiMingo, E.(1988)。The Fine Art of Positioning。Journal of Business Strategy，9(2)，34-38。  new window
41.Rosenberg, M. J.、Hanland, J. C.(1960)。Low-commitment Behavior。Journal of Abnormal and Social Psychology，2，367-372。  new window
42.Dube, L.、Schmitt, B. H.(1999)。The Effect of a Similarity versus Dissimilarity Focus in Positioning Strategy: The Moderating Role of Consumer Familiarity and Product Category。Psychology & Marketing，16(3)，211-224。  new window
43.Ansari, A.、Economides, N.、Ghosh, A.(1994)。Competitive Positioning in Markets with Nonuniform Preferences。Marketing Science，13(3)，248-273。  new window
44.DelVecchio, D.、Smith, C. D.(2005)。Brand-extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk。Journal of Academy of Marketing Science，33(2)，184-196。  new window
45.Thamaraiselvan, N.、Raja, J.(2008)。How Do Consumers Evaluate Brand Extensions: Research Findings from India。Journal of Services Research，8(1)，43-63。  new window
46.Chen, C.-N.、Li, S.-H.(1999)。The Influence of Consumer Perceptions and Product Characteristics on the Purchasing Intensions for Brand Extensions。PanPacific Management Review，2(2)，295-313。  new window
47.Gati, I.、Tversky, A.(1984)。Weighting Common and Distinctive Features in Perceptual and Conceptual Judgments。Cognitive Psychology，16，341-370。  new window
48.Gronhaug, K.、Hem, L.、Lines, R.(2002)。Exploring the Impact of Pproduct Category Risk and Consumer Knowledge in Brand Extensions。Journal of Brand Management，9(6)，463-477。  new window
49.Hadjicharalambous, C.(2006)。A Typology of Brand Extensions: Positioning Cobranding as a Sub-case of Brand Extensions。Journal of American Academy of Business，10(1)，372-378。  new window
50.Wu, W.-Y.、Lu, Wu, Y-Y.、Fu, C.-S.(2011)。The Effects of Product Scarcity and Consumers’ Need for Uniqueness on Purchase Intention In。International Journal of Consumer Studies，36(3)，263-274。  new window
會議論文
1.Olson, Jerry C.、Jacoby, Jacob(1972)。Cue Utilization in the Quality Perception Process。Third Annual Conference of the Association for Consumer Research。Association for Consumer Research。167-179。  new window
學位論文
1.McCarthy, S. M.(1996)。Factors Affecting Brand Extensions in Competitive Markets。  new window
圖書
1.Ries, Al、Trout, Jack(1981)。Positioning: The Battle for Your Mind。McGraw-Hill。  new window
2.Keller, Kevin L.(2008)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Englewood Cliffs, NJ：Pearson Education。  new window
3.Schiffman, L. G.、Kanuk, L. L.(2004)。Consumer behavior。Upper Saddle River, NJ：New Jersey：Pearson Education International：Prentice-Hall。  new window
4.Nunnally, J. C.(1987)。Psychometric Theory。New York, NY：McGraw-Hill。  new window
5.Kotler, Philip、Keller, Kevin L.(2009)。Marketing Management。Pearson。  new window
6.Guiltinan, J. P.、Gordon, W. P.、Madden, T. J.(1997)。Marketing Management Strategies and Programs。NY。  new window
7.Schiffman, L. G.、Kanuk, L. L.(2003)。Consumer Behavior。  new window
圖書論文
1.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago：American Marketing Association。  new window
 
 
 
 
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