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題名:產品涉入度高低對品牌延伸效果差異分析
書刊名:數據分析
作者:徐怡徐立偉
作者(外文):Hsu, YiHsu, Li-wei
出版日期:2006
卷期:1:1
頁次:頁166-184
主題關鍵詞:產品涉入度品牌延伸品牌認知品牌態度廣告認知廣告態度購買意願Product involvementBrand extensionBrand cognitionBrand attitudeAdvertising cognitionAdvertising attitudePurchasing intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:9
  • 點閱點閱:8
期刊論文
1.Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。  new window
2.Aaker, D. A.、Keller, K. L.(1990)。Consumer Evaluation of Brand Extensions。Journal of Marketing,54(1),27-42。  new window
3.Miniard, P. W.、Bhatla, S.、Rose, R. L.(1990)。On the formation and relationship of ad and brand attitudes: an experimental and causal analysis。Journal of Marketing Research,27(3),290-303。  new window
4.Broniarczyk, S. M.、Alba, J. W.(1994)。The importance of the brand in brand extensions。Journal of Marketing Research,31,214-228。  new window
5.Loken, Barbara、John, Deborah Roedder(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of marketing,57(3),71-84。  new window
6.Holbrook, M. B.、Batra, R.(1987)。Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising。Journal of Consumer Research,14(3),404-421。  new window
7.Boush, D. M.、Shipp, S.、Loken, B.、Gencturk, E.、Crockett, S.、Kennedy, E.、Minshall, B.、Misurell, D.、Rochford, L.、Strobel, J.(1987)。Affect Generalization to Similar and Dissimilar Brand Extensions。Psychological Marketing,4,225-237。  new window
8.Gill, J. D.、Grossbart, S.、Laczniak, R. N.(1988)。Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies。Journal of Advertising,17(1),167-204。  new window
9.Hoyer, W. D.(1984)。An Examination of Consumer Decision Making for a Common Repeat Purchase Product。Journal of Consumer Research,11,822-829。  new window
10.Smith, D. C.、Andrews, J.(1995)。Rethinking The Effect of Perceived Fit on Consumers'Evaluations of New Products。Journal of Academic Marketing Science,23(1),4-14。  new window
11.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
12.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
13.別蓮蒂(20030400)。產品契合度與品牌特質聯想對品牌延伸效果的影響。管理評論,22(2),87-109。new window  延伸查詢new window
14.Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research,18(2),185-193。  new window
15.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
16.Toy, D. R.(1982)。Monitoring communication effects: A cognitive structure/cognitive response approach。Journal of Consumer Research,9,66-76。  new window
會議論文
1.Fiske, S. T.(1982)。Schema-Triggered Affect: Applications to Social Perception, Hillsdale。Affect and Cognition, the Seventeenth Annual Carnegie Symposium on Cognition。NJ:Lawrence Erlbaum。  new window
圖書
1.Smith, E. E.、Medin, D. L.(1981)。Categories and concepts。Cambridge, MA:Harvard University Press。  new window
2.Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behavior。Prentice-Hall, Inc.。  new window
3.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Fiske, S. T.、Pavelchak, M. A.(1986)。Category-Based versus Piecemeal-Based Affective Responses: Developments。Schema-Triggered Affect。New York:Guilford Press。  new window
 
 
 
 
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