:::

詳目顯示

回上一頁
題名:2009年縣市長選舉候選人文宣功能分析
書刊名:中國廣告學刊
作者:鈕則勳 引用關係
出版日期:2012
卷期:17
頁次:頁41-66
主題關鍵詞:2009縣市長選舉競選廣告功能論文宣策略現任者與挑戰者功能分析
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:35
  • 點閱點閱:32
期刊論文
1.溫偉群、游梓翔(20091100)。2008年總統大選電視廣告之功能分析。選舉研究,16(2),71-99。new window  延伸查詢new window
2.Benoit, William L.、Airne, David(2005)。Political Television Advertising in Campaign 2000。Communication Quarterly,53(4),473-492。  new window
3.鈕則勳(20080900)。2004年香港立法會選舉候選人之競選文宣策略。選舉評論,5,33-65。new window  延伸查詢new window
4.Benoit, W.L.(2000)。A Functional Analysis of Political Advertising across Media。Communication Studies,51(3),274-295。  new window
5.Benze, J. G.、Declercq, E. R.(1985)。Content of Television Political Spot Ads for Female Candidates。Journalism Quarterly,62,278-283。  new window
6.Brazeal, L. M.、Benoit, W. L.(2001)。A Functional Analysis of Congressional Television Spots.1986-2000。Communication Quarterly,49(4),436-454。  new window
7.Devlin, L. P.(1989)。Contrasts in Presidential Campaing Commercials of 1988。American Behavioral Scientist,32,389-414。  new window
8.Hansen, G. J.、Benoit, W. L.(2002)。Presidential Television Advertising and Public Policy Priorities, 1952-2000。Communication Studies,53(3),284-296。  new window
9.Jamieson, K. H(1989)。Context and the Creation of Meaning in the Advertising of the 1988 President Campaign。American Behavioral Scientist,32(4),415-424。  new window
10.Joslyn, R. A.(1980)。The Content of Political Spot Ads。Journalism Quarterly,57(1),92-98。  new window
11.Kaid, L. L.、Johnston, A.(199109)。Negative versus Positive Television Advertising in U.S. Presidential Campaign, 1960-1988。Journal of Communication,41(3),53-64。  new window
12.Lee, c.、Benoit, W. L.(2004)。A Functional Analysis of Presidential Television Spots: A Comparison of Korean and American Ads。Communication Quarterly,52(1),68-79。  new window
13.Procter, D. E.、Schenck-Hamlim, W. J.(1996)。Form and variations in negative political advertising。Communication Research Reports,13(2),147-159。  new window
14.Payne, J. G.、Baukus, R. A.(1988)。Trend Analysis of 1984 GOP Senatorial Spots。Political Communication and Persuasion,5(3),161-177。  new window
15.James, K. E.、Hensel, P. J.(1991)。Negative advertising: The malicious strain of comparative advertising。Journal of Advertising,20(2),53-69。  new window
16.Johnston, A.、White, A. B.(199406)。Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections。Journalism & Mass Communication Quarterly,71(2),321-329。  new window
17.莊伯仲(20061200)。負面競選廣告:1996-2004年臺灣與美國總統大選之分析。東吳政治學報,24,213-243。new window  延伸查詢new window
會議論文
1.鈕則勳(2013)。2012年總統選舉候選人廣告策略分析。第六屆21世紀廣告行銷策略與創意設計發展研討會,(會議日期: 2013年5月6日)。臺北:文化大學廣告系。  延伸查詢new window
2.鈕則勳(2009)。2008年我國總統選舉廣告策略分析。第十七屆公共關係與廣告學術與實務研討會。台北:政治大學廣告系。  延伸查詢new window
學位論文
1.周志華(2009)。2008年台灣總統大選電視競選廣告:議題、攻擊手法、與眼神接觸(碩士論文)。國立交通大學。  延伸查詢new window
2.陳淑萍(20090000)。2008年總統候選人報紙競選廣告內容研析-以《中國時報》、《蘋果日報》、《自由時報》為例(碩士論文)。佛光大學。  延伸查詢new window
3.蔡振易(2007)。總統大選電視競選廣告宣傳策略之研究--以我國2000年及2004年總統大選為例(碩士論文)。東吳大學。  延伸查詢new window
圖書
1.鈕則勳(2007)。競選廣告策略與效果:以2004年我國總統大選為例。臺北:揚智文化事業股份有限公司。  延伸查詢new window
2.Kahn, K. F.、Kenney, P. J.(1999)。The Spectacle of U.S. Senate Campaigns。Princeton:Princeton University Press。  new window
3.Levine, M A.(1995)。President Campaigns and Elections: Issues and Images in the Media Age。Itasea, IL:Peacock Publishers。  new window
4.Trent, J. S.、Friedenberg, R.V.(2008)。Political campaign communication: Principles and practic。Westport, CT:praeger。  new window
5.鈕則勳(2005)。政治廣告:理論與實務。臺北:揚智。  延伸查詢new window
6.Benoit, William L.(1999)。Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996。Westport, CT:Praeger。  new window
7.Diarnond, E.、Bates, S.(1984)。The Spots: The Rise of Political Advertising on Television。MA:MIT Press。  new window
8.Denton, Robert E. Jr.(1998)。The 1996 Presidential Campaign: A Communication Perspective。Westport, Connecticut:Praeger。  new window
9.Johnson-Cartee, K. S.、Copeland, G. A.(1993)。Negative Political Advertising: Coming of Age。Hillsdale, NJ:Lawrence Erlbaum。  new window
10.鈕則勳(2002)。競選傳播策略:理論與實務。韋伯文化國際出版有限公司。  延伸查詢new window
11.Wimmer, Roger D.、Dominick, Joseph R.(1994)。Mass Media Research: An Introduction。Wadsworth Publishing Company。  new window
12.鄭自隆(2004)。競選傳播與臺灣社會。臺北:揚智文化。new window  延伸查詢new window
13.Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE