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題名：贏在關鍵時刻--競選廣告訴求內容與發佈時點分析
書刊名：臺灣民主季刊
作者：周軒逸／李瑞清／吳秀玲
作者(外文)：Chou, Hsuan-yi／Lee, Jui-ching／Wu, Hsiu-ling
出版日期：2018
卷期：15:4
頁次：頁1-56
主題關鍵詞：競選廣告；解釋水平理論；廣告訴求內容；廣告發佈時點；政黨偏好一致性；Campaign advertising；Construal-level theory；Appeal in advertisements；Release time of advertisements；Party consistency
原始連結：連回原系統網址new window
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期刊論文
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3.陳慧萍，李欣芳(20151202)。小豬沒回娘家，蔡總部透支7千萬。  延伸查詢new window
4.崔慈悌(20180821)。藍綠弱化，無色覺醒，中性選民近半數。  延伸查詢new window
5.Editorial(20160221)。Young Voters, Motivated Again，https://www.nytimes.com/2016/02/22/opinion/young-voters-motivated-again.html?ref=opinion&_r=0。  new window
圖書論文
1.Wegener, Duane T.、Petty, Richard E.、Smoak, Natalie D.、Fabrigar, Leandre R.(2004)。Multiple routes to resisting attitude change。Resistance and persuasion。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
2.Kaid, Lynda Lee(1999)。Political Advertising: A Summary of Research Findings。Handbook of Political Marketing。Thousand Oaks, CA：Sage Publications。  new window
3.Petty, Richard E.、Wegener, Duane T.(1999)。The Elaboration Likelihood Model: Current Status and Controversies。Dual-Process Theories in Social Psychology。New York, NY：Guilford Press。  new window
4.Gross, Sharon R.、Holtz, Rolf、Miller, Norman(1995)。Attitude Certainty。Attitude Strength: Antecedents and Consequences。Mahwah, NJ：Erlbaum。  new window
5.Young, Sally(2015)。Campaign Advertising and Communication Strategies in the Election of 2013。Abbott's Gambit: The 2013 Australian Federal Election。Canberra：ANU Press。  new window
 
 
 
 
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