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題名:政治人物經營臉書策略之研究:以第九屆不分區立法委員為例
書刊名:民主與治理
作者:王光旭蔡子弘陳薇丞
作者(外文):Wang, Guang-xuTsai, Tzu-hungChen, Wei-cheng
出版日期:2019
卷期:6:2
頁次:頁1-45
主題關鍵詞:不分區立委社群網站政治行銷臉書Legislator-at-large seatsSocial networksPolitical marketingFacebook
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:50
  • 點閱點閱:6
期刊論文
1.Gil De Zúñiga, Homero、Puig-I-Abril, Eulàlia、Rojas, Hernando(2009)。Weblogs, Traditional Sources Online and Political Participation: An Assessment of How the Internet is Changing the Political Environment。New Media and Society,11(4),553-574。  new window
2.Weaver, David H.、Drew, Dan(1993)。Voter Learning in the 1990 Off-Year Election: Did the Media Matter?。Journalism Quarterly,70(3),356-368。  new window
3.Bichard, S. L.(2006)。Building Blogs: A Multi-Dimensional Analysis of the Distribution of Frames on the 2004 Presidential Candidate Web Sites。Journalism and Mass Communication Quarterly,83(2),329-345。  new window
4.Abfalter, D.、Zaglia, M. E.、Mueller, J.(2012)。Sense of virtual community: A follow up on its measurement。Computers in Human Behavior,28(2),400-404。  new window
5.O'Reilly, Tim(2007)。What is Web 2.0: Design patterns and business models for the next generation of software。Communications & Strategies,65(1),17-37。  new window
6.朱鎮明(20041000)。政策行銷過程中政府與媒體互動之道。立法院院聞,32(10)=378,49-58。  延伸查詢new window
7.Kang, I.、Lee, K. C.、Lee, S.、Choi, J.(2007)。Investigation of Online Community Voluntary Behavior Using Cognitive Map。Computers in Human Behavior,23(1),111-126。  new window
8.Nisbet, M. C.、Scheufele, D. A.(2004)。Political talk as a catalyst for online citizenship。Journalism and Mass Communication Quarterly,81(4),877-896。  new window
9.陳照明、陳春富(20020700)。政治行銷模式之建構--商業行銷模式之修飾。產業論壇,4(1),81-108。new window  延伸查詢new window
10.Vitak, Jessica、Zube, Paul、Smock, Andrew、Carr, Caleb T.、Ellison, Nicole B.、Lampe, Cliff(2011)。It's complicated: Facebook users' political participation in the 2008 election。Cyberpsychology, Behavior, and Social Networking,14(3),107-114。  new window
11.Chaffee, Steven H.、Kanihan, Stacey Frank(1997)。Learning about Politics from the Mass Media。Political Communication,14(4),421-430。  new window
12.Chaffee, Steven H.、Zhao, Xin-shu、Leshner, Glenn(1994)。Political Knowledge and the Campaign Media of 1992。Communication Research,21(3),305-324。  new window
13.Woisetschläger, David M.、Hartleb, Vivian、Blut, Markus(2008)。How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation。Journal of Relationship Marketing,7(3),237-256。  new window
14.王嵩音(20061200)。網路使用與選舉參與之研究--以2004年立法委員選舉為例。臺灣民主季刊,3(4),71-101。new window  延伸查詢new window
15.Rettberg, J. W.(2009)。'Freshly generated for you, and Barack Obama': How social media represent your life。European Journal of Communication,24(4),451-466。  new window
16.Hogan, Bernie、Quan-Haase, Anabel(2010)。Persistence and change in social media。Bulletin of Science, Technology and Society,30(5),309-315。  new window
17.Jang, H. Y.、Olfman, L.、Ko, I. S.、Koh, J.、Kim, K.(2008)。The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty。International Journal of Electronic Commerce,12(3),57-80。  new window
18.Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research,51(1),258-275。  new window
19.朱怡伶(2011)。政府機關網站結合Web 2.0社群分享應用概況介紹。政府機關資訊通報,280,1-6。  延伸查詢new window
20.羅之盈(2010)。2010年臉書粉絲團熱門榜,50強現身。數位時代,188,106-107。  延伸查詢new window
21.Chu, P.-Y.、Tseng, H.-L.、Chen, Y.-J.(2019)。Will Facebook encourage citizen participation?: The case of Taiwan legislators' Facebook strategies。International Journal of Public Administration in the Digital Age,6(1),1-14。  new window
22.Kent, M. L.、Taylor, M.(1998)。Building dialogic relationship through the World Wide Web。Public Relations Review,24(3),321-334。  new window
23.Pedersen, S.、Burnett, S.(2017)。"Citizen curation" in online discussions of Donald Trump's presidency。Sharing the News on Mumsnet,6(5),545-562。  new window
24.Túñez, M.、José-Sixto, B. A.(2011)。Social networks, politics and commitment 2.0: Spanish MPs on Facebook。Revista Latina de Communication Social,66,1-25。  new window
25.Waller, L. G.(2013)。Enhancing political participation in Jamaica: The use of Facebook to "Cure" the problem of political talk among the Jamaican youth。SAGE Open,3(2),1-9。  new window
26.Zhang, X.、Lin, W.(2018)。Hanging together or not? Impacts of social media use and organisational membership on individual and collective political actions。International Political Science Review,39(2),273-289。  new window
27.Heinonen, Kristina(2011)。Consumer activity in social media: Managerial approaches to consumers' social media behavior。Journal of Consumer Behaviour,10(6),356-364。  new window
28.Kotler, P.(1975)。Overview of political candidate marketing。Advances in consumer research,2,761-770。  new window
29.McKeown, Carol A.、Plowman, Keneth D.(1998)。Reaching Publics on the Web during the 1996 Presidential Campaign。Journal of Public Relations Research,11(4),321-347。  new window
會議論文
1.McInnis, B.、Cosley, D.、Baumer, E.、Leshed, G.(2018)。Effects of comment curation and opposition on coherence in online policy discussion。The 2018 ACM Conference on Supporting Groupwork。  new window
學位論文
1.周慧玲(1998)。網路政治行銷策略之研究--以1997年底國、民兩黨縣市長候選人之網站為例(碩士論文)。淡江大學。  延伸查詢new window
2.鄭恆昇(2011)。候選人背景與選區特質對立法委員競選政見形成及內容的影響─以第七屆立法委員為例(碩士論文)。國立中山大學。  延伸查詢new window
3.林東穎(2010)。立法委員競選政見的提出與選後立法表現的連結性--以第六、七屆高雄市立法委員為例(碩士論文)。國立中山大學。  延伸查詢new window
4.徐承群(2010)。網路選戰策略研究--以民進黨2009-2010臺灣地方選舉為例(博士論文)。世新大學。new window  延伸查詢new window
5.羅宜敬(2012)。2012年台灣總統選舉之網路政治行銷策略(碩士論文)。世新大學。  延伸查詢new window
6.王冠翔(2000)。政治行銷:候選人形象定位及認知差異之研究--以台灣二○○○年總統大選為例(碩士論文)。元智大學。  延伸查詢new window
圖書
1.李開復(2011)。140字的驚人力量:李開復談微博改變一切。臺北:天下文化。  延伸查詢new window
2.Safko, L.、Brake, D. K.(2009)。The Social Media Bible: Tactics, Tools and Strategies for Business Success。John Wiley & Sons, Inc.。  new window
3.Mauser, Gary A.、王淑女(1992)。政治行銷。臺北:桂冠圖書股份有限公司。  延伸查詢new window
4.黃榮護(2000)。公共管理。台北:商鼎文化。  延伸查詢new window
5.Weaver, D. H.、Graber, D. A.、McCombs, M. E.、Eyal, C. H.(1981)。Media agenda-setting in a presidential election: Issues, images, and interest。New York:Praeger。  new window
6.Davis, R.(1999)。The Web of Politics: the Internet's Impact on the American Political System。Oxford University Press。  new window
7.Kotler, P.(1982)。Marketing for Nonprofit Organizations。Prentice Hall。  new window
8.Gunelius, S.(2011)。30-minute social media marketing: step-by-step techniques to spread the word about your business。McGraw-Hill。  new window
9.Zarrella, D.(2009)。The Social Media Marketing Book。O'Reilly Media, Inc.。  new window
10.王石番(1989)。傳播內容分析法:理論與實證。幼獅文化事業股份有限公司。  延伸查詢new window
11.Weber, L.(2009)。Marketing to the social web: How digital customer communities build your business。John Wiley & Sons, Inc.。  new window
12.周世惠(2011)。臉書行銷實戰:臺灣臉書效應。天下雜誌。  延伸查詢new window
13.鄭自隆(1995)。競選傳播與臺灣社會。揚智。new window  延伸查詢new window
14.盧希鵬(2007)。網路行銷:電子化企業經營策略。雙葉。  延伸查詢new window
15.Ahlqvist, T.、Bäck, A.、Halonen, M.、Heinonen, S.(2008)。Social media roadmaps。Edita Prima Oy。  new window
16.O'Shaughnessy, N. J.(1989)。The phenomenon of political marketing。Palgrave Macmillan。  new window
17.Williams, D.(2000)。Tales from the networking community: Networking, like life, is a process not an event。Happy About。  new window
其他
1.Kimball, L.(1998)。Tips for Learning Expeditions and Communities of Practice,http://home.earthlink.net/~ahasteve/copshortcuts.html。  new window
2.經理人月刊編輯部(2012)。小心! 別讓這4件事毀了你的粉絲專頁,https://www.managertoday.com.tw/articles/view/21211。  延伸查詢new window
3.Ryan, S.(1997)。10 Tips for building online communities,http://www.builder.com/business/community/ss08.html。  new window
圖書論文
1.Panagopoulos, C.(2009)。Technology and the Modern Political Campaign--The Digital Pulse of 2008 Campaign。Politicking Online: The transformation of election campaign communications。Rutgers University Press。  new window
 
 
 
 
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