| 期刊論文1. | 黃智誠、李少南(20030100)。香港的政治傳播研究。新聞學研究,74,1-17。 延伸查詢 | 2. | Benoit, William L.、Airne, David(2005)。Political Television Advertising in Campaign 2000。Communication Quarterly,53(4),473-492。 | 3. | Benze, J. G.、Declercq, E. R.(1985)。Content of Television Political Spot Ads for Female Candidates。Journalism Quarterly,62,278-283。 | 4. | Joslyn, R. A.(1980)。The Content of Political Spot Ads。Journalism Quarterly,57(1),92-98。 | 5. | Procter, D. E.、Schenck-Hamlim, W. J.(1996)。Form and variations in negative political advertising。Communication Research Reports,13(2),147-159。 | 6. | Benoit, William L.(2000)。A functional analysis of political advertising across media, 1998。Communication Studies,51(3),274-295。 | 7. | Benoit, William L.、Airne, David(2005)。Issue ownership for non-presidential television spots。Communication Quarterly,53(4),493-503。 | 8. | Brazeal, L. M.、Benoit, W. L.(2001)。A functional analysis of congressional television spots, 1986-2000。Communication Quarterly,49,436-454。 | 9. | Devlin, L. P.(1989)。Contrasts in presidential campaigning commercials of 1988。American Behavioral Scientist,32,389-414。 | 10. | Hansen, Glenn J.、Benoit, William L.(2002)。Presidential television advertising and public policy priorities, 1952-2000。Communication Studies,53(3),284-296。 | 11. | Jamieson, K. H.(1989)。Context and the creation of meaning in the advertising of the 1988 presidential campaign。American Behavioral Scientist,32,415-424。 | 12. | Lee, Cheolhan、Benoit, William L.(2004)。A functional analysis of presidential television spots: A comparison of Korean and American ads。Communication Quarterly,52(1),68-79。 | 13. | Payne, J. G.、Baukus, R. A.(1988)。Trend analysis of the 1984 GOP Senatorial spots。Political Communication and Persuasion,5,161-177。 | 14. | James, K. E.、Hensel, P. J.(1991)。Negative advertising: The malicious strain of comparative advertising。Journal of Advertising,20(2),53-69。 | 15. | Kaid, Lynda Lee、Johnston, Anne(1991)。Negative versus positive television advertising in U.S. Presidential campaigns, 1960-1988。Journal of Communication,41(3),53-64。 | 16. | Johnston, A.、White, A. B.(199406)。Communication Styles and Female Candidates: A Study of the Political Advertising during the 1986 Senate Elections。Journalism & Mass Communication Quarterly,71(2),321-329。 | 會議論文1. | 鄭自隆(2000)。2000年總統大選三組候選人電視廣告表現與文宣策略關聯性之分析。公元2000年總統選舉:傳播、行銷暨策略理論與實務學術研討會。臺北:世新大學民意調查研究中心。 延伸查詢 | 圖書1. | 鈕則勳(2007)。競選廣告策略與效果:以2004年我國總統大選為例。臺北:揚智文化事業股份有限公司。 延伸查詢 | 2. | Diarnond, E.、Bates, S.(1984)。The Spots: The Rise of Political Advertising on Television。MA:MIT Press。 | 3. | Denton, Robert E. Jr.(1998)。The 1996 Presidential Campaign: A Communication Perspective。Westport, Connecticut:Praeger。 | 4. | Benoit, William L.(1999)。Seeing spots: Afunctional analysis of presidential television advertising, 1952-1996。Westport, CT:Praeger。 | 5. | Kahn, Kim Fridkin、Kenney, Patrick J.(1999)。The spectacle of US. Senate campaigns。Princeton:Princeton University Press。 | 6. | Levine, Myron A.(1995)。Presidential Campaigns and Elections: Issues and Images in the Media Age。Itasca, IL:Peacock Publishers。 | 7. | Johnson-Cartee, K. S.、Copeland, G. A.(1993)。Negative Political Advertising: Coming of Age。Hillsdale, NJ:Lawrence Erlbaum。 | 8. | 鈕則勳(2002)。競選傳播策略:理論與實務。韋伯文化國際出版有限公司。 延伸查詢 | 9. | Wimmer, Roger D.、Dominick, Joseph R.(1994)。Mass Media Research: An Introduction。Wadsworth Publishing Company。 | 10. | 鄭自隆(2004)。競選傳播與臺灣社會。臺北:揚智文化。 延伸查詢 | 11. | Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。 | 12. | 鄭自隆(19950000)。競選廣告:理論、策略、研究案例。臺北市:正中書局。 延伸查詢 | 單篇論文1. | Benoit, William L.(2001)。Presidential campaign rhetoric: Does it matter?。 | 其他1. | 2004年香港立法會選舉,http://zh.wikipedia.org/wiki/。 延伸查詢 | 2. | 2004年美國總统大選的幾個主要特點,http://www.china.com.cn/xxsb/txt/2004-11/02/content_5694504.htm。 延伸查詢 | 3. | 立法會選舉活動指引,http://www.eac.gov.hk/ch/legco/lc_guide.htm。 | 4. | 選舉事務,http://www.cmab.gov.hk/tc/issues/electoral2.htm。 | |