| 期刊論文1. | Ladhari, R.、Brun, I.、Morales, M.(2008)。Determinants of dining satisfaction and post-dining behavioral intentions。International Journal of Hospitality Management,27(4),563-573。 | 2. | Chiu, Hung-Chang、Hsieh, Yi-Ching、Li, Yu-Chuan、Lee, Monle(2005)。Relationship marketing and consumer switching behavior。Journal of Business Research,58(12),1681-1689。 | 3. | Roy, D. P.、Cornwell, T. Bettina(2003)。Brand equity's influence on responses to event sponsorships。Journal of Product & Brand Management,12(6),377-393。 | 4. | 林谷合、蕭櫓、彭耀平(20120800)。餐飲服務業中服務品質、互動強度與忠誠度關係之驗證:探討關係品質的中介角色。觀光休閒學報,18(2),135-161。 延伸查詢 | 5. | Park, Hee J.、Yhang, Wii J.(2002)。A study on the relationship between the use behaviors, demographics, and restaurant selection attributes。Journal of the Korean Society of Food Science and Nutrition,31(3),492-499。 | 6. | Park, C. W.、Jaworski, B. J.、Maclnnis, D. J.(1986)。Perceptions of Store Brand Quality。Journal of Marketing Research,58(4),28-36。 | 7. | 鄭青展、林英才、劉馨嵐、胡秀媛、林家瑜(20111000)。以IPGA探討中高價餐廳食品品質。永續發展與管理策略,3(2),1-22。 延伸查詢 | 8. | Baek, S. H.、Ham, S.、Yang, I. S.(2006)。A cross-cultural comparison of fast food restaurant selection criteria between Korean and Filipino college students。International Journal of Hospitality Management,25(4),683-698。 | 9. | Carrillat, F. A.、Jaramillo, F.、Mulki, J. P.(2009)。Examining the impact of service quality: A mata-analysis of empirical evidence。Journal of Marketing Theory and Practice,17(2),95-110。 | 10. | Kim, W.、Ok, C.、Canter, D. D.(2010)。Contingency variables for customer share of visits to full-service restaurant。International Journal of Hospitality Management,29(1),136-147。 | 11. | Wandel, M.、Bugg, A.(1997)。Environmental Concern in Consumer Evaluation of Food Quality。Food Quality and Preference,8(1),19-26。 | 12. | Kimpakorn, Narumon、Tocquer, Gerard(2009)。Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand。Journal of Brand Management,16(8),532-544。 | 13. | Gallarza, Martina G.、Gil-Saura, Irene(2006)。Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students' Travel Behaviour。Tourism Management,27(3),437-452。 | 14. | Doyle, Peter(1990)。Building Successful Brands: The Strategic Options。Journal of Consumer Marketing,7(2),5-20。 | 15. | Chang, H. H.、Chen, S. W.(2009)。Consumer Perception of Interface Quality, Security, and Loyalty in Electronic Commerce。Information and Management,46(7),411-417。 | 16. | Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。 | 17. | Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。 | 18. | Han, Jooyeon、Jang, Soo Cheong Shawn(2010)。Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants。International Journal of Hospitality Management,29(1),2-13。 | 19. | Peppers, Don、Rogers, Martha、Dorf, Bob(1999)。Is Your Company Ready for One-To-One Marketing?。Harvard Business Review,77(1),151-160。 | 20. | Lardinoit, T.、Derbaix, C.(2001)。Sponsorship and recall of sponsors。Psychology and Marketing,18(2),167-190。 | 21. | Cretu, Anca E.、Brodie, Roderick J.(2007)。The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective。Industrial Marketing Management,36(2),230-240。 | 22. | Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。 | 23. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 24. | Henson, S.、Majowicz, S.、Masakure, O.、Sockett, P.、Jones, A.、Hart, R.、Carr, D.、Knowles, L.(2006)。Consumer assessment of the safety of restaurants: the role of inspection notices and other information cues。Journal of Food Safety,26(4),275-301。 | 25. | 張淑青(20060100)。顧客忠誠驅動因子之研究--顧客知覺價值的關鍵角色及顧客滿意與信任的中介影響。輔仁管理評論,13(1),107-132。 延伸查詢 | 26. | Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management,18(1),67-82。 | 27. | Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。 | 28. | Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2002)。The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: an Internet and Catalog Comparison。Journal of Retailing,78(1),51-60。 | 29. | Moliner, Miguel A.、Sánchez, Javier、Rodríguez, Rosa M.、Callarisa, Luis(2007)。Perceived relationship quality and post-purchase perceived value: An integrative framework。European Journal of Marketing,41(11/12),1392-1422。 | 30. | Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research,58(4),28-36。 | 31. | Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。 | 32. | Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。 | 33. | Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。 | 34. | Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。 | 35. | Roest, H.、Rindfleisch, A.(2010)。The influence of quality cues and typicality cues on restaurant purchase intention。Journal of Retailing and Consumer Services,17(1),10-18。 | 36. | Yang, Hao-Erl、Wu, Chi-Chuan、Wang, Kuang-Cheng(2009)。An Empirical Analysis of Online Game Service Satisfaction and Loyalty。Expert Systems with Applications,36(2),1816-1825。 | 37. | Roberts, Keith、Varki, Sajeev、Brodie, Rod(2003)。Measuring the Quality of Relationships in Consumer Service: An Empirical Study。European Journal of Marketing,37(1/2),169-196。 | 38. | De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。 | 39. | Verbeke, W.、Lopez, G. P.(2005)。Ethnic food attitudes and behavior among Belgians and Hispanics living in Belgium。British Food Journal,107(11),823-840。 | 40. | Barbas, S.(2003)。I'll take chop suey: restaurants as agents of culinary and cultural change。Journal of Popular Culture,36(4),669-686。 | 41. | Camarero, C.、Garrido, M. J.、Vicente, E.(2010)。Components of art exhibition brand equity for internal and external visitors Brand image。Tourism Management,31,495-504。 | 42. | Kamakura, W.、Mela, C. F.、Ansari, A.、Bodapati, A.、Fader, P.、Iyengar, R.、Naik, P.、Neslin, S.、Sun, B.、Verhoef, P.C.、Wedel, M.、Wilcox, R.(2005)。Choice models and customer relationship management。Marketing Letters,16(3-4),279-291。 | 學位論文1. | 劉緯武(2000)。西式炸雞速食連鎖店在食品品質顧客滿意度之調查研究(碩士論文)。中國文化大學。 延伸查詢 | 圖書1. | 商業發展研究院(2012)。餐飲業之經營現況與未來趨勢。臺北:經濟部。 延伸查詢 | 2. | 經濟部統計處(2011)。商業及服務業動態調查年報。臺北:經濟部。 延伸查詢 | 3. | Kumer, V.、Reinartz, W. J.(2006)。Customer Relationship Management - A Databased Approach。New York, NY:John Wiley & Sons。 | 4. | Kotler, P.、Ang, S. H.、Leong, S. M.、Tan, C. T.(2007)。Marketing Management-An Asian Perspective。Singapore:Prentice Hall。 | 5. | Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。 | 6. | Hawkins, D. I.、Best, R. J.、Coney, K. A.(2001)。Consumer Behavioral: building marketing strategy。NY:Mcgraw Hill。 | 7. | Swift, R. S.(2000)。Accelerating Customer Relationships: Using CRM and Relationship Technologies。Upper Saddle River, NJ:Prentice Hall。 | 8. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 9. | Kalakota, Ravi、Robinson, Marcia(2001)。E-Business 2.0: Roadmap for Success。Addison-Wesley。 | 10. | 蔡瑞宇(1996)。顧客行為學。臺北:天一圖書。 延伸查詢 | 11. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 | 12. | Schutz, W. C.(1966)。The Interpersonal Underworld。Science and Behavior Books。 | 13. | Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。 | 14. | 林震岩(2006)。多變量分析:SPSS的操作與應用。臺北:智勝文化事業有限公司。 延伸查詢 | 15. | Rosenberg, M. J.、Hanland, C. I.(1960)。Cognitive, Affective, and Behavior Components of Attitude。Attitude Organization and Change: An Analysis of Consistency among Attitude Components。New Haven, CT:Yale University Press。 | 圖書論文1. | Lutz, Richard J.(1991)。The Role of Attitude Theory in Marketing。Perspective in Customer Behavior。Upper Saddle River, NJ。 | 2. | Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。 | |
| |