"Good ethics is good business." This maxim is also suitable for museum. Museum is a service of expertise, and the community is its most important object. How to interact with mutual trust, mutual love, mutual aid, and reach a mutually beneficial realm? The key is the establishment of the moral and ethical concepts for the museum staff. Museum managers lead by example. It should be consistent with the value of the ethical culture of the organization. The museum staff should follow a code of ethics and abide by the professional practitioners' ethics and workplace ethics. A museum which can create a good working atmosphere is a museum of growth. With a good working environment and atmosphere, with good museums ethical norms, the museum staff understands to obey, dedication, confidentiality, integrity, harmony, cooperation, service, dutiful, the legitimate ethical culture of spirit. This leads to the museum's brand image also to the pursuit of the goal of the museum staff. This is a manifestation of the value of the museum.