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題名：餐廳選擇行為之研究--飲食相關生活型態之應用
書刊名：運動休閒餐旅研究
作者：蘇靖淑 引用關係
作者(外文)：Su, Ching-shu
出版日期：2014
卷期：9:2
頁次：頁56-76
主題關鍵詞：生活型態；飲食相關生活型態；餐廳選擇；餐廳消費；Lifestyle；Food-related lifestyle；Restaurant selection；Restaurant consumption
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:30
  • 點閱點閱:82
本研究主要探討飲食相關生活型態與餐廳選擇行為之關係，針對不同飲食相關生活型態之餐廳消費者，了解其餐廳選擇行為之差異。本研究以問卷調查法進行資料的收集，以餐廳消費者為研究對象，採便利抽樣的方式，請消費者填寫問卷。本研究共發出500份問卷，總回收396份有效問卷，回收率為79.2%。本研究之問卷內容包括三部份，第一部份是飲食相關生活型態，第二部份為餐廳選擇行為，第三部份則是消費者的人口統計變項，包括性別、職業、年齡、教育程度、婚姻狀況、收入等。資料分析方法以敘述性統計，信度分析，因素分析，集群分析以及獨立樣本t檢定。研究結果發現，不同飲食相關生活型態的消費者在餐廳選擇行為具有顯著的差異。最後，提出本研究之結論與建議，以及未來研究方向之建議。
This research aims to explore the relationship of food-related lifestyle and restaurant selection which focused on the difference of restaurant selection among the consumers with different food-related lifestyles. Questionnaire survey was employed to collect the data from restaurant consumers by convenient sampling. Totally 396 valid samples were obtained by distributing 500 questionnaires and resulted in 79.2% of the returning rate. There are three parts in the questionnaire including food-related lifestyle, restaurant selection and respondents' demographics. Descriptive statistics, reliability analysis, factor analysis, cluster analysis and independent-sample t-test were utilized to proceed data analysis. The results revealed that there's significant difference on restaurant selection among different related-lifestyle consumers. Finally, conclusion, suggestions and the direction for future research were proposed.
期刊論文
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12.Gross, M. J.、Brown, G.(2006)。Tourism experience in a lifestyle destination setting: The roles of involvement and place attachment。Journal of Business Research，59(6)，696-700。  new window
13.林宗賢、劉佳旻(20070900)。溫泉遊客健康生活型態對其心理幸福感的影響。觀光研究學報，13(3)，213-233。new window  延伸查詢new window
14.Thyne, M.、Davies, S.、Nash, R.(2004)。A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish youth hostel association。Journal of Quality Assurance in Hospitality & Tourism，5(2/3/4)，95-119。  new window
15.Laroche, M.、Kalamas, M.、Huang, Q.(2005)。Effects of coupons on brand categorization and choice of fast foods in China。Journal of Business Research，58(5)，674-686。  new window
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18.Fraj, E.、Martinez, E.(2006)。Environmental values and lifestyles as determining factors of ecological consumer behavior: an empirical analysis。Journal of Consumer Marketing，23(3)，133-144。  new window
19.Engel, J. F.、Blackwell, R. D.、Kollat, D.(1987)。Consumer Behavior。  new window
20.Swinyard, W. R.、Smith, S. M.(2003)。Why people (don't) shop online: A lifestyle study of the Internet consumer。Psychology & Marketing，20(7)，567-597。  new window
21.Zins, A. H.(1998)。Leisure travel choice models of theme hotels using psychographics。Journal of Travel Research，36(4)，3-15。  new window
22.Füller, J.、Matzler, K.(2008)。Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups。Tourism Management，29(1)，116-126。  new window
23.Silverberg, Kenneth E.、Backman, Sheila J.、Backman, Kenneth F.(1996)。A preliminary investigation into the psychographics of nature-based travelers to the southeastern United States。Journal of Travel Research，35(2)，19-28。  new window
24.Plummer, Joseph T.(1974)。The Concept and Application of Life Style Segmentation。Journal of Marketing，38(1)，33-37。  new window
25.Holt, Douglas B.(1997)。Poststructuralist lifestyle analysis: Conceptualizing the social patterning of consumption in postmodernity?。Journal of Consumer Research，23(4)，326-350。  new window
26.鄭健雄、劉孟奇(20031200)。臺灣本土化渡假生活型態量表之建構--以多樣本為基礎之信效度分析。管理學報，20(6)，1221-1246。new window  延伸查詢new window
會議論文
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圖書
1.Hawkins, D. I.、Best, R. J.、Coney, K. A.(2003)。Consumer Behavior: Building Marketing Strategy。McGraw-Hill College。  new window
2.別蓮蒂、E-ICP研究中心(2000)。生活型態白皮書：2000年台灣消費習慣調查報告。台北：商周出版社。  延伸查詢new window
3.Bourdieu, Pierre(1984)。Distinction: A Social Critique of the Judgement of Taste。Harvard University Press。  new window
圖書論文
1.Demby, E.(1973)。Psychographics and Form Where IT Comes。Lifestyle and Psychographics。Chicago：AMA。  new window
 
 
 
 
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