Accumulated in the pure or innocence experience of life that pleasant feel it would lead the people pass through the reality, spark user to surroundings unique imagination and insight. In recent years, the international design exhibitions with well-known design companies emerge to explore pure experience and life experience of products, not only successfully attract the consumer's attention, and thrown out of the hidden wealth of emotion and experience, creating unprecedented new products worth more. This research was based of design project that applied with innocence experience as discussion, established ＂innocence experience＂ design concept to application products design. Through products design of analysis and observation, description these design case how will ＂innocence experience＂ application its creation. Thus mention out ＂innocence experience＂ design concept, its contains: (1) retained innocence memories of experience, and (2) meet user both inside and outside needs, and (3) discussion people of acts with environment background, that three levels to proposed object elements, emotional elements and environmental simulation of fusion. Between these three elements of pure experience and product design, environment to strengthen past emotional experiences and product links in order to generate new product experiences. Finally, this paper would applied the experience of innocence to creative product that processes to thinking points and develop accordingly two series: ＂Folds your little world＂ playground and ＂Pendoll＂ pencil sharpener. The project ＂Pendoll＂ also was winner for iF concept award top 100 at 2014. Discussion on emotional experience applies to the design. Through creative work unearth precious designer heart emotional memory, initially proposed a model that reflects the emotional characteristics of design thinking to help designers outside the framework, link designers and user experience of emotion.