A qualia product design must provide the added value for consumers. The motive for the purchase of a product is no longer considered a necessity by consumers, the whole feeling of purchasing is greater than an necessity buying. Thus, the value carries an expanded meaning to transform the purchase into an abundant and emotional resonance. For developing guidelines for transformation of implicit expressions into qualia products, and contributes to our understanding of qualia product and the effects of implicit expressions in design practices, the aim of this research avoided to manipulate a source material as figure-pasting based on the three categories of implicit expressions. Finally, a new bag design based on implicit expressions was proposed, and involved with more metaphorical meaning.