The Taipei District Court handed down its decision on October 20, 2014 that Taiwan Mobile Co., Ltd. (hereinafter "Taiwan Mobile") has violated the Taiwan Personal Data Protection Act (hereinafter the "PDPA") by using M+ Messenger to illegally use personal data. The crux of the dispute lies in the question of whether Taiwan Mobile's communication application-M+ Messenger-infringed information privacy with its unique function to identify the mobile telephone service provider with which the M+ Messenger user's contact persons have engaged services. The Court decided that such function has constituted an illegal use of personal data and has infringed such contact person’s privacy right. This judgment aroused a lot of attention in the information privacy academia and the information technology industry with the concern that this decision is likely to impede technological advancement and the PDPA was not properly interpreted and applied. This article will examine whether Taiwan Mobile may legitimately use personal data for the purpose which is different from the one when the same data was collected. This is a reallife example to illustrate how the emerging technologies have posed challenges to the fair information practice principles and how the Paragraph 1, Article 20 of the PDPA shall be correctly interpreted and applied in the context of this M+ Messenger issue.