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題名:從陸客低價團現象探討華語導遊相關法規之研究
書刊名:觀光與休閒管理期刊
作者:莊鎧溫 引用關係張致遠
作者(外文):Chuang, Kai-wayneChang, Chih-yuan
出版日期:2015
卷期:3:特刊
頁次:頁180-192
主題關鍵詞:陸客低價團華語導遊執業權勞基法健保法Chinese low-price tour groupsMandarin tour guideRight to practiceLabor Standards ActNational Health Insurance Act
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:16
  • 點閱點閱:8
本研究藉由質性研究方法之深度訪談法深入探討陸客低價團現象及華語導遊所面臨相關問題並建議改善之道,尤著重於引用相關法規對華語導遊執業權、勞基法、健保法適用的討論;擷取8 位產官學者受訪對象的實證資料發現:① 旅行社低價團的操作方式,使專業解說的華語導遊逐漸變成以商品購物為主的導購人員,華語導遊的薪資多是不確定的佣金,收入沒有保障。② 我國導遊人員的考取制度主要為考訓分開與日本及澳門作法不同,在職訓練也是非強制參加,建議可採考訓合一方式辦理,增加導遊人員素質與專業度。③ 中央健保局二代健保規定,專門職業及技術人員自行執業者必須回歸到第一類被保險人,交通部觀光局回函稱,導遊、領隊人員依法不得自行執業,故其不具全民健保第1 類第5 目(專技人員自行執業者)身分,究竟導遊專技普考及格能否執業各界仍有不同意見。④ 華語導遊原本適用勞基法,現在卻因為「行業歸屬變更」變成不適用情況十分特殊。⑤ 觀光局研擬陸客自由行開放華語導遊執業權,修法與否產官學者正反意見各半。最後,依本研究歸納整理結果,提出實務上之建議與後續研究發展方向。
Since the Chinese visitors are allowed to visit Taiwan for sightseeing, mandarintour guides have conducted twice mass protests and submitted petition to Ministry ofTransportation and Communications, and Tourism Bureau, hoping the governm entattaches importance to the basic income and interests of mandarin tour guides. By thedeep interviews of qualitative research methods, this study deeply probes thephenomenon of Chinese low-price tour groups, and related problems faced bymandarin tour guides, and then recommends the improvements, particularly focused on references to the relevant regulations to discuss the applicable right to practice, Labor Standards Act, and National Health Insurance Act for mandarin tour guides; the empirical data collected from 8 interviewees of industries, government and academics are found that: ① The way to operate low-price tour by the travel agencies causes professional interpretation mandarin tour guides to gradually become shopping commodity-based guide staff; mandarin tour guides' salary are most uncertain commissions, with insecurity of income. ② Taiwan's tour guides system primarily is exam and training separately, different with the practices of Japan and Macao, and the job training is not mandatory to participate. The union of exam and training can be a way recommended to increase the quality and professional degrees of tour guides. ③ According to the provisions of 2nd Generation NHI of National Heath Insurance Administration, professionals and technicians who independently practice must be returned to category 1 of the insured. Tourism Bureau, Ministry of Transportation and Communications said by replied letter that tour guides and tour leaders are not permitted to independently practice according to laws, so that they did not have the identify set forth in item 5, category 1 of national health Insurance (Independently practicing professionals and technicians). There are still different opinions in various circles about whether tour guides can practice or not if they pass the Civil Service Junior Examination for Professionals and Technicians. ④ Mandarin tour guides are originally applicable to Labor Standards Act, but now because of "industry attribution change", become into NA. The situation is very special. ⑤ Tourism Bureau elaborated to approve Mandarin tour guide's right to practice for Chinese tourists' free tour, and to amend the law or not, industry, government and academics show half and half of the pros and cons. Finally, the results from this study are collated and analyzed to propose practical recommendations and the follow-up research and development.
期刊論文
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2.李青松、林玟廷(20030600)。國際觀光旅館客務部管理人員專業能力之研究。中華家政學刊,33,57-72。  延伸查詢new window
3.李聲吼、陳淑瑾、柯盈瑜(20000600)。餐旅服務業人力資源部門主管專業能力之研究。生活應用科技學刊,2(1),55-68。  延伸查詢new window
4.Chung, K. Y.(2000)。Hotel management curriculum reform based on required competencies of hotel employees and career success in the hotel industry。Tourism Management,21(5),473-487。  new window
5.鄭少凡(2011)。台灣旅行社遭欠50億,要得回來嗎?。看雜誌,85。  延伸查詢new window
6.陳嘉隆、林怡君(20041200)。旅客與旅行業者對旅遊相關法令之認知研究。觀光研究學報,10(4),55-70。new window  延伸查詢new window
7.楊朝祥(2009)。建置符合專業需求的國家考選與人才培育制度。銘傳教育電子期刊,創刊號,1-16。  延伸查詢new window
8.董孟修(20131200)。華語導遊接待陸客低價團之研究。觀光休閒學報,19(3),233-255。new window  延伸查詢new window
9.Chung-Herrera, Beth G.、Enz, Cathy A.、Lankau, Melenie J.(2003)。Grooming Future Hospitality Leaders: A Competencies Model。Cornell Hotel and Restaurant Administration Quarterly,44(3),17-25。  new window
研究報告
1.沈冠亞(2010)。領隊導遊的薪酬福利與觀光旅遊發展前景的相關性研究。財團法人國家政策研究基金會。  延伸查詢new window
學位論文
1.魏瑞珣(2005)。旅行業中階主管職能模式之研究(碩士論文)。立德管理學院。  延伸查詢new window
2.許振家(2004)。休閒從業人員專業能力之研究(碩士論文)。國立臺灣體育學院。  延伸查詢new window
3.吳淑貞(2013)。導遊工作人員在職訓練需求研究─以台灣觀光旅遊服務協會會員為例(碩士論文)。朝陽科技大學。  延伸查詢new window
4.張醒亞(2013)。陸客觀光團華語導遊之現況分析(碩士論文)。南華大學。  延伸查詢new window
圖書
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12.王石番(1996)。傳播內容分析法:理論與實證。幼獅文化事業股份有限公司。  延伸查詢new window
13.Schutz, A.(1967)。The Phenomenology of the Social World。Chicago:University of Chicago Press。  new window
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16.Yin, Robert K.、尚榮安(2001)。個案研究。台北:弘智文化事業有限公司。  延伸查詢new window
17.Kumar, Ranjit、胡龍騰、黃瑋瑩、潘中道(2000)。研究方法:步驟化學習指南。學富文化事業有限公司。  延伸查詢new window
18.Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。  延伸查詢new window
19.Minichiello, Victor、Aroni, Rosalie、Timewell, Eric、Alexander, Loris(1995)。In-depth interviewing: principles, techniques, analysis。Longman。  new window
其他
1.林佩君(2015)。這些年,我們一起拼的觀光,http://blog.xuite.net/schu51620/twblog/307672025。  延伸查詢new window
2.交通部觀光局(2014)。2013年來臺旅客消費及動向調査,http://admin.taiwan.net.tw/statistics/market.aspx?no=133。  延伸查詢new window
圖書論文
1.歐用生(1995)。展望國小新課程標準的實施。國民小學新課程標準的精神與特色。臺北:臺灣省國民學校教師研習會。  延伸查詢new window
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