| 期刊論文1. | Nosko, A.、Wood, E.、Molema, S.(2010)。All about me: Disclosure in Online Social Networking Profiles: The Case of FACEBOOK。Computers in Human Behavior,26(3),406-418。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Raney, A. A.、Arpan, L. M.、Pashupati, K.、Brill, D. A.(2003)。At the movies, on the web: an investigation of the effects of entertaining and interactive web content on site and brand evaluations。Journal of Interactive Marketing,17(4),38-53。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Cauberghe, Verolien、de Pelsmacker, Patrick(2010)。Advergames: The Impact of Brand Prominence and Game Repetition on Brand Responses。Journal of Advertising,39(1),5-18。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Chen, C. Y.、Chen, T. H.、Chen, Y. H.、Chen, C. L.、Yu, S. E.(2013)。The spatio-temporal distribution of different types of messages and personality traits affecting the eWOM of Facebook。Natural Hazards,65(3),2077-2103。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Harrigan, N.、Achananuparp, P.、Lim, E. P.(2012)。Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news。Social Networks,34(4),470-480。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Iyengar, R.、Van den Bulte, C.、Valente, T. W.(2011)。Opinion leadership and social contagion in new product diffusion。Marketing Science,30(2),195-212。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Katona, Z.、Zubcsek, P. P.、Sarvary, M.(2011)。Network effects and personal influences: The diffusion of an online social network。Journal of Marketing Research,48(3),425-443。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Lipsman, A.、Mudd, G.、Rich, M.、Bruich, S.(2012)。The Power of "Like": How Brands Reach (and Influence) Fans through Social-Media Marketing。Journal of Advertising research,52(1),40-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Mitchell, D. E.(1969)。Qualitative depth localization with diplopic images of dissimilar shape。Vision Research,9(8),991-994。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Ray, S.、Wood, C. A.、Messinger, P. R.(2012)。Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities。Journal of Marketing,76(5),1-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Rosen, C. S.(2000)。Is the sequencing of change processes by stage consistent across health problems? A meta-analysis。Health Psychology,19(6),593-604。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Valente, T. W.(1996)。Network models of the diffusion of innovations。Computational & Mathematical Organization Theory,2(2),163-164。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Wadhwa, M.、Shiv, B.、Nowlis, S. M.(2008)。A bite to whet the reward appetite: The influence of sampling on reward-seeking behaviors。Journal of Marketing Research,45(4),403-413。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Deci, E. L.、Koestner, R.、Ryan, R. M.(1999)。A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation。Psychological Bulletin,125(6),627-668。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing,23(1),45-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | de Vries, Lisette、Gensler, Sonja、Leeflang, Peter S. H.(2012)。Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing。Journal of Interactive Marketing,26(2),83-91。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Muntinga, Daninl G.、Moorman, Marjolein、Smit, Edith G.(2011)。Introducing COBRAs: Exploring motivations for brand-related social media use。International Journal of Advertising,30(1),13-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Park, Do-Hyung、Lee, Jumin、Han, Ingoo(2007)。The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement。International Journal of Electronic Commerce,11(4),125-148。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Gnyawali, Deve R.、Madhavan, Ravindranath(2001)。Cooperative networks and competitive dynamics: a structural embeddedness perspective。Academy of Management Review,26(3),431-445。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Jahn, B.、Kunz, W.(2012)。How to transform consumers into fans of your brand。Journal of Service Management,23(3),344-361。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Pletikosa Cvijikj, Irena、Michahelles, Florian(2013)。Online engagement factors on Facebook brand pages。Social Network Analysis and Mining,3(4),843-861。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Raacke, John R.、Bonds-Raacke, Jennifer(2008)。MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites。CyberPsychology & Behavior,11(2),169-174。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Taylor, David G.、Lewin, Jeffrey E.、Strutton, David(2011)。Friends, fans, and followers: Do ads work on social networks? How gender and age shape receptivity。Journal of Advertising Research,51(1),258-275。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Wallace, E.、Buil, I.、de Chernatony, L.、Hogan, M.(2014)。Who likes you and why? a typology of facebook fans: from "fan"-atics and self-expressives to utilitarians and authentics。Journal of Advertising research,54(1),92-109。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Hennig-Thurau, Thorsten、Walsh, Gianfranco(2003)。Electronic Word-of-mouth: Motives for and Consequences of Reading Customer Articulations on the Internet。International Journal of Electronic Commerce,8(2),51-74。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Krackhardt, David、Hanson, Jeffrey R.(1993)。Informal Networks: The Company Behind the Chart。Harvard Business Review,71(4),104-111。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Cheung, Christy M. K.、Chiu, Pui-Yee、Lee, Matthew K. O.(2011)。Online Social Networks: Why Do Students Use Facebook?。Computers in Human Behavior,27(4),1337-1343。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Granovetter, Mark S.(1973)。The Strength of Weak Ties。American Journal of Sociology,78(6),1360-1380。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Lin, Kuan-Yu、Lu, Hsi-Peng(2011)。Why people use social networking sites: An empirical study integrating network externalities and motivation theory。Computers in Human Behavior,27(3),1152-1161。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Cha, Meeyoung、Haddadi, Hamed、Benevenuto, Fabrício、Gummadi, Krishna P.(2010)。Measuring User Influence in Twitter: The Million Follower Fallacy。The Fourth International AAAI Conference on Weblogs and Social Media,(會議日期: 2010/05/23-05/26)。Washington, DC:AAAI Press。10-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Scott, John、Carrington, Peter J.(2011)。The Sage Handbook of Social Network Analysis。Sage Publications。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Lazarsfeld, P. F.、Katz, E.(1955)。Personal influence: the part played by people in the flow of mass communications。Glencoe, Illinois:The Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Scott, J.(2002)。Social Networks: Critical Concepts in Sociology。New York, NY:Abingdon, UK:Routledge:Taylor & Francis。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hanneman, R. A.、Riddle, M.(2005)。Introduction to Social Network Methods。Riverside, California:University of California, Riverside。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Merton, Robert King(1968)。Social Theory and Social Structure。Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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