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題名：以詮釋結構模式探討獎勵旅遊推動策略
書刊名：嶺東通識教育研究學刊
作者：范振德 引用關係
作者(外文)：Fann, Woody J.-D.
出版日期：2015
卷期：6:1
頁次：頁107-128
主題關鍵詞：獎勵旅遊；會展產業；旅行業；詮釋結構模式；集群分析；Incentive travel；MICE industry；Travel agency；ISM；Cluster analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:20
  • 點閱點閱:15
獎勵旅遊（IT）屬於會展產業之一環， 更是已開發國家之旅行業著力之重要業務，其除可於短期內有效提升旅行業之業績與獲利外，更可透過旅遊及活動規劃，為委託單位有效凝聚員工向心力、提高工作士氣及品牌知名度。由於IT在以服務業為導向之市場非常大，各旅行業大都依實務上之個別經驗執行獎勵旅遊，缺乏學理相關之策略與準則依憑，在業務執行上經常力有未逮；故本研究首先透過文獻分析及半結構式深度訪談法蒐集資料，再以Atlas.ti軟體編碼技術，獲得獎勵旅遊策略之關鍵性語彙，最後以詮釋結構模式（ISM）及集群分析分別得到獎勵屬性、團隊激勵、品牌口碑、活動規劃、專業創新、遊程規劃及經費規劃等推動策略及獎勵旅遊之專業品質、客製籌備、創新活動及教育激勵等評估準則。本研究結果可作為政府政策輔導企業及旅行業未來執行獎勵旅遊業務時之憑參。
Incentive travel (IT) as a part of the MICE industry, is an important business of travel agencies in developed country. IT can not only increase the benefits of travel agencies, but also can help consolidate enterprise’s cohesion, and enhance perso nal spirit, work morale, and brand awareness through incentive activity. Owing to lacks of theories of strategies and criteria for IT to comply with, the travel agencies can hardly depend on their empirical knowledge to manage IT well. In this study, a three-stage data collection and analysis was used. Firstly, literature analysis and semi-structural interview methods were applied. Secondly, the key words of strategic characteristic were coded using Atlas.ti software. Finally, the IT strategies of incentive attributes (team motivation, brand reputation, activity planning, professional innovation, itinerary planning and educational motivation), and criteria of professional quality, customized planning, innovational activity and educational motivation were analyzed by conducting Interpretive Structural Modeling (ISM) and cluster analysis respectively. The results of this research contribute to being guidance both for academics and practice of IT.
期刊論文
1.周幼明、蔡學儀(20130800)。我國會展產業發展與會展教育實施之評估。育達科大學報，35，57-74。  延伸查詢new window
2.陳嘉隆(20021200)。獎勵旅遊目的與條件評估之研究--以壽險業從業者為例。觀光研究學報，8(2)，177-192。new window  延伸查詢new window
3.范振德、陳麗萍、李淑儀(20131200)。以詮釋結構模式探討臺灣原住民族祭儀特質。創新與經營管理學刊，4(2)，1-17。new window  延伸查詢new window
4.范振德、張宏政、陳麗萍、陳文聰(20130200)。以詮釋結構模式探討臺灣原住民圖騰特質。嶺東通識教育研究學刊，5(1)，41-66。new window  延伸查詢new window
5.范振德、陳俞媚、陳麗萍、梁榮進、永井正武(20120600)。國際會議資源管理探討。島嶼觀光研究，5(2)，18-36。new window  延伸查詢new window
6.Watson, Richard H.(1978)。Interpretive structural modeling: A useful tool for technology assessment?。Technological Forecasting and Social Change，11(2)，165-185。  new window
7.Weiland, R.(1995)。Future Shock。Academy of Management Journal，41，526-539。  new window
8.Xiang, Z.、Formica, S.(2007)。Mapping environmental change in tourism: A study of the incentive travel industry。Tourism Managements，28(5)，1193-1202。  new window
9.范振德(20130800)。臺灣原住民族屋宇文化探討。嶺東通識教育研究學刊，5(2)，113-137。new window  延伸查詢new window
10.章國威、陳業宏(20080900)。旅行社承辦獎勵旅遊之個案研究。運動知識學報，5，54-66。new window  延伸查詢new window
11.Mandal, Anukul、Deshinukh, S. G.(1994)。Vendor Selection Using Interpretive Structural Modelling (JSM)。International Journal of Operations & Production Management，14(6)，52-59。  new window
12.Bernini, Cristina(2009)。Convention Industry and Destination Clusters: Evidence from Italy。Tourism Management，30(6)，878-899。  new window
13.Darryl, H.(2002)。Getting the feel for employee rewards。Canadian HR Reporter，15(1)，22。  new window
14.Farm, W. J. D.、Chen, L.-P.、Chen, Y.-M.(2012)。Study on the Strategies of the On-Site Management of the MICE Industry。International Journal of Kansei Information，3(4)，221-230。  new window
15.Jimenez, F. R.、Posthuma, R. A.、Campion, M. A.(2013)。Effective incentive compensation for sales, employees during tough economic times。Organizational Dynamics，42，267-273。  new window
16.Jin, X.、Weber, K.(2013)。Developing and testing a model of exhibition brand preference: The exhibitors, perspective。Tourism Management，38，94-104。  new window
17.Pouliakas, K.、Theodossiou, I.(2012)。Rewarding carrots and crippling sticks: Eliciting employee preferences for the optimal incentive design。Journal of Economic Psychology，33，1247-1265。  new window
18.Riccia, P. R.、Hollandb, S. M.(1992)。Incentive travel: Recreation as a motivational medium。Tourism Management，13(3)，288-296。  new window
19.Shinew, K. J.、Backman, S. J.(1995)。Incentive travel: an attractive option。Tourism Management，16(4)，285-293。  new window
20.Singh, M. D.、Shankar, R.、Narain, R.、Agarwal, A.(2003)。An interpretive structural modeling of knowledge management in engineering industries。Journal of Advances in Management Research，1(1)，28-40。  new window
21.Chen, Tzu-Liang、Sheu, Tian-Wei、Tsai, Ching-Pin、Tzeng, Jian-Wei、Nagai, Masatake(2013)。On Receiver Operating Characteristic Analysis to Evaluate Expert's Sensitivity of Analytic Hierarchy Process。IJACT，5(10)，52-60。  new window
22.Manhta, S. C.、James, M. L.、Sanjay, S. M.(1991)。Incentive Travel Marketing : The Singapore Approach。Cornell Hotel & Restaurant Administration，32(3)，18-30。  new window
23.Oppermann, M.(1996)。Convention Destination Images: Analysis of Association Meeting Planners' Perceptions。Tourism Management，17(3)，175-182。  new window
24.Kassarjian, Harold H.(1977)。Content Analysis in Consumer Research。Journal of Consumer Research，4(1)，8-18。  new window
會議論文
1.范振德、陳麗萍、永井正武(2012)。陶藝對高壓工作者之休閒效益。第十七屆灰色系統理論與應用暨第四屆感性工學聯合研討會，宜蘭佛光大學 (會議日期: 2012/12/01-12/02)。  延伸查詢new window
圖書
1.Warfield, J. N.(1982)。Interpretive structural modeling (ISM) Group Planning & Problem Solving Methods in Engineering。New York：Wiley。  new window
2.張金明(2010)。旅遊業實務與管理議題。臺北市：鳳凰旅遊出版社。  延伸查詢new window
3.Tutty, M. L.、Rothery, M.、Grinnell, R. M.(1996)。Qualitative Research of Social Works。London：Allyn and Bacon。  new window
4.陳嘉隆(2001)。旅行業經營與管理。台北市：東華書局。  延伸查詢new window
5.陳建和(2002)。觀光研究方法。五南圖書出版股份有限公司。  延伸查詢new window
6.劉修祥(1994)。觀光導論。臺北：揚智文化事業股份有限公司。  延伸查詢new window
7.Warfield, J. N.(1976)。Societal Systems: Planning, Policy and Complexity。Wiley Interscience Publisher。  new window
8.容繼業(1993)。旅行業理論與實務。臺北：揚智文化事業股份有限公司。  延伸查詢new window
9.Budd, Richard W.、Thorp, Robert K.、Donohew, Lewis(1967)。Content Analysis of Communications。Macmillan Publishing Company。  new window
10.胡幼慧、姚美華(1996)。質性研究：理論、方法及本土女性研究實例。巨流。  延伸查詢new window
其他
1.王玉鳳(19940720)。獎勵旅遊萌芽，旅行社競相灌溉。  延伸查詢new window
2.交通部觀光局(2014)。觀光拔尖領航方案，http://admin.taiwan.net.tw/public/public.aspx?no115， 2014/12/20。  延伸查詢new window
3.交通部觀光局(2015)。觀光統計圖表，http://admin.taiwan.net.tw/public/public.aspx?no=315， 2015/03/24。  new window
4.Fenich, George G.(2007)。Incentive Travel: a travel reward given by companies to employees to stimulate productivity，http://www.moe-agov.tw/2008/index.htm， 2004/12。  new window
5.ICCA(2014)。The Association Meetings Market 2013，http://www,iccaworld.com/Downloads/ICCA%20STATISTICS%2-02013.pdf， 2014/12/24。  new window
6.Kotowsk, Karen(2015)。The Economic Significance of Meetings to the U.S. Economy Interim Study Update for 2012 Executive Summary Convention Industry Council，PricewaterhouseCoopers LLP。，http://www.conventionindustry.org/Files/2012-%20ESS/CIC%20Meetings%20ESS%20Update%20EXECUTIVE%20SUMMARY-FINAL.pdf， 2015/02/24。  new window
 
 
 
 
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