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題名:透過精靈寶可夢GO熱潮推廣圖書館服務
書刊名:臺北市立圖書館館訊
作者:高瑄鴻
作者(外文):Kao, Hsuan-hung
出版日期:2017
卷期:34:2
頁次:頁29-53
主題關鍵詞:圖書館圖書館服務精靈寶可夢GO手機應用程式LibraryLibrary servicesPokémon GOAPP
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:24
  • 點閱點閱:35
由於智慧型手機的普及,使手機中的應用程式(mobile application,簡稱APP)深入民眾的日常生活,若能將各式APP融入圖書館活動中,或許能增加民眾進入圖書館的機會。然而,APP種類甚多,因此本文僅以近期風行的精靈寶可夢GO(Pokémon GO)為例,期望以文獻探討方式瞭解此款APP的相關資訊,並蒐集國外圖書館運用此款APP進行相關行銷之案例及整合使用APP所面臨的風險,以供國內圖書館規劃活動時的參考。研究結果發現:精靈寶可夢GO使較多圖書館成為民眾爭相前往的寶可補給站點,國外圖書館趁此風潮,推廣館內擁有的飲用水、充電站等館內設備設施,運用社群媒體吸引民眾至圖書館參與活動,根據APP特性設計推廣活動,亦為無智慧型手機或平板電腦的民眾提供設備或舉辦不需設備的圖書館活動。反觀國內圖書館,為維護館內讀者使用資源的權益,較少明示民眾進館遊玩。國內圖書館其實可在不影響館內讀者的權益下,視不同場地使用資源的情形,舉辦靜態或動態的活動。此外,圖書館也可將APP所面臨的數位及實體安全問題列入活動內容,與警政單位一同宣導資訊、環境與交通安全,達成圖書館的教育角色。
Mobile application (APP) has affected people's daily life because of the popularity of smart phones. If libraries could promote activities with APPs, they might increase the access to libraries. Through reviewing previous studies, this article uses Pokémon GO as an example to investigate its effects on promoting the public to participate in library activities. The previous studies show that Pokémon GO has made many foreign libraries become PokéStops. Noticing the trend of Pokémon GO, these foreign libraries have tried to attract the public to libraries through providing water and battery charging and thereby encourage more people to participate in library activities. In contrast, for the concern of maintaining readers' rights to library resources, libraries in Taiwan seem not welcome people to play Pokémon GO. Based on the past experience of these foreign libraries, this article suggests that our libraries could organize static or dynamic activities depending on different occasions. Therefore, readers' rights to library resources would not be affected. Further, libraries should also consider issues regarding the safety of using digital technologies. Libraries could cooperate with the local police department to educate the public the importance of information security.
期刊論文
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2.Althoff, Tim、White, Ryen W.、Horvitz, Eric(2016)。Influence of Pokemon Go on physical activity: Study and implications。Journal of Medical Internet Research,18(12),1-14。  new window
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5.Joseph, B.、Armstrong, D. G.(2016)。Potential perils of peri-Pokémon perambulation: The dark reality of augmented reality?。Oxford Medical Case Reports,2016(10),265-266。  new window
6.Kohn, K.(2016)。Battling it out in Pokemon Go: Libraries up their game。ILA Reporter,34(5),8-11。  new window
7.曾淑賢(20050900)。公共圖書館的創意行銷:兼談臺北市立圖書館的創意活動行銷。臺北市立圖書館館訊,23(1),39-67。new window  延伸查詢new window
其他
1.財團法人資訊工業策進會創新應用服務研究所Foreseeing Innovative New Digiservices中心(2015)。係"驚"?!全臺行動族群半年內激增170萬人,熟齡族躍升主力族群,hTC擊敗Samsung奪回手機愛牌美名現逾1,600萬人每天滑滑滑!!!,http://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=1560&fm_sqno=14。  延伸查詢new window
2.財團法人資訊工業策進會創新應用服務研究所Foreseeing Innovative New Digiservices中心(2017)。3年成長3倍!跨螢行為成王道,逾74%民眾邊看電視、邊滑手機,資策會FIND:36.7%女性喜愛邊看電視邊購物,40.2%男性熱衷邊看電視邊打電動,http://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=1923&fm_sqno=14。  延伸查詢new window
3.莊博安(2016)。【時事想想】POKÉMON GO的吸引處與致命處?,http://www.thinkingtaiwan.com/content/5660。  延伸查詢new window
4.蔡依橙(2017)。向Pokémon GO學危機處理,https://www.bnext.com.tw/article/46317/pokemon-go-fest-niantic。  new window
5.Bufete, T.(2016)。4 things parents should know about pokemon go,http://www.consumerreports.org/smartphones/four-things-parents-should-know-about-pokemon-go/。  new window
6.Dataa浚鴻數據開發股份有限公司(2016)。全臺790萬人抓寶!創造50億神奇商機!,http://www.dataa.com.tw/archives/2191。  延伸查詢new window
7.Evangelho, J.(2016)。[UPDATED] How 'Pokemon Go' can lure more customers to your local business,https://www.forbes.com/sites/jasonevangelho/2016/07/09/how-pokemon-go-can-lure-more-customers-to-your-local-business/#2b0b9c917cd4。  new window
8.Fox-Brewster, T.(2016)。'Pokémon GO' can no longer grab iPhone users' Google data,https://www.forbes.com/sites/thomasbrewster/2016/07/13/niantic-fixes-pokemon-go-google-snooping/#4d72db076799。  new window
9.Hdpig(2016)。[PMGO]你媽媽也看得懂的《PokemonGO》新手指南,https://disp.cc/b/21-9xwP。  延伸查詢new window
10.Huntington Library(2016)。Staff pick,http://huntingtonlibrary.tumblr.com/post/148987205004/staff-picks-pick-pok%C3%A9mon-go-at-the-huntington。  new window
11.Jones, G. A.(2016)。Pokemon Go QR code library scavenger hunt,http://www.thedaringlibrarian.com/2016/09/pokemon-go-qr-code-library-scavenger.html。  new window
12.Lawton, B.(2016)。Pokémon Go! the medieval edition,http://blogs.bl.uk/digitisedmanuscripts/2016/08/pok%C3%A9mon-go-the-medieval-edition.html。  new window
13.Pokémon GO team(2016)。Buddy Pokémon and other updates in Pokémon GO version 0.37.0 for Android and 1.7.0 for iOS,https://pokemongolive.com/en/post/ver-update-091016。  new window
14.Pokémon GO team(2016)。More bonuses, more fun! Daily bonuses are coming,https://pokemongolive.com/en/post/daily-bonus。  new window
15.Pokémon GO team(2016)。Pokémon GO updated to version 0.35.0 for Android and 1.5.0 for iOS,https://pokemongolive.com/en/post/ver-update-082216。  new window
16.Pokémon GO開發團隊(2017)。一起來參加團體戰吧!,http://pokemongo.nianticlabs.com/zh_hant/post/raidsrollout。  延伸查詢new window
17.Ray, L.(2016)。Pokémon GO at Toronto Public Library!,http://torontopubliclibrary.typepad.com/kids-books/2016/07/pok%C3%A9mon-go-at-toronto-public-library.html。  new window
18.Shaw, A.,Rosansky, J.(2016)。Pokémon GO meets libraries,http://blogs.proquest.com/general/pokemon-go-meets-libraries/。  new window
19.Spina, C.(2016)。Pokémon GO: What do librarians need to know?,http://www.slj.com/2016/07/technology/applications/pokemon-go-what-do-librarians-need-to-know/#_。  new window
20.Thompson, S. B.(2016)。Pokemon go, libraries, and media mentorship,http://www.alsc.ala.org/blog/2016/07/pokemon-go-libraries-media-mentorship/。  new window
21.Thompson, S. B.(2016)。Why Pokemon go and the library is a perfect partnership,http://www.alsc.ala.org/blog/2016/07/pokemon-go-library-perfect-partnership/。  new window
22.林志成(2016)。教育部:國圖、南海劇場、科博館、海生館部分區域禁玩,http://www.chinatimes.com/realtimenews/20160808009812-260405。  延伸查詢new window
23.財團法人資訊工業策進會創新應用服務研究所Foreseeing Innovative New Digiservices中心(2014)。驚!每人每日有1/8醒著的時間都在使用APP!,http://www.iii.org.tw/Press/NewsDtl.aspx?nsp_sqno=1476&fm_sqno=14。  延伸查詢new window
 
 
 
 
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