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L.、Bliemel, F.(2007)。Marketing-Management: Strategien für wertschaffendes Handeln。Addison Wesley in Pearson Education Deutschland。 | | 7. | Ajzen, Icek、Fishbein, Martin(1980)。Understanding Attitudes and Predicting Social Behaviour。Prentice-Hall。 | | 8. | Kahneman, Daniel(1973)。Attention and effort。Englewood Cliffs, New Jersey：Prentice Hall。 | 其他| 1. | United Nations(2015)。World Population Ageing，http://www.un.org/en/development/desa/population/publications/pdf/ageing/WPA2015_Report.pdf。 | | 2. | 陳曉莉(20160620)。Pew研究：去年行動廣告規模已超越桌面廣告，http://www.ithome.com.tw/news/106611。 延伸查詢 | | 3. | 創市際(20150730)。創市際雙週刊，http://www.ixresearch.com/reports/創市際雙週刊第四十五期-20150730/。 延伸查詢 | | 4. | 創市際(20170215)。創市際雙週刊，http://www.ixresearch.com/wp-content/uploads/report/InsightXplorerBiweeklyReport_20170215.pdf。 | | 5. | 資策會(20150724)。係"驚"？！全臺行動族群半年內激增170萬人熟齡族躍升主力族群hTC擊敗Samsung奪回手機愛牌美名現逾1,600萬人每天滑滑滑！！！，http://www.iii.org_tw/Press/NewsDtl.aspx?nsp_sqno=1560&fm_sqno=14。 延伸查詢 | 圖書論文| 1. | Charles, S. T.、Carstensen, L. L.(1999)。The role of time in the setting of social goals across the life span。Social cognition and aging。New York：Academic Press。 | |