期刊論文1. | Govern, J. M.、Marsch, L. A.(2001)。Development' and Validation of the Situational Self-Awareness Scale。Consciousness and Cognition,10(3),366-378。 |
2. | Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。 |
3. | Sheikh, Sana-ur-Rehman、Beise-Zee, Rian(2011)。Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR。Journal of Consumer Marketing,28(1),27-39。 |
4. | Pickett-Baker, J.、Ozaki, R.(2008)。Pro-Environmental Products: Marketing Influence on Consumer Purchase Decision。Journal of Consumer Marketing,25(5),281-293。 |
5. | Barone, M. J.、Miyazaki, A. D.、Taylor, K. A.(2000)。The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?。Journal of the Academy of Marketing Science,28(2),248-262。 |
6. | Nandan, S.(2005)。An exploration of the brand identity-brand image linkage: A communications perspective。Journal of Brand Management,12(4),264-278。 |
7. | Pracejus, J. W.、Olsen, G. D.(2004)。The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns。Journal of Business Research,57(6),635-640。 |
8. | Srivastava, M.、Kamdar, R. M.(2009)。Brand image formation as a function of involvement and familiarity。Paradigm,13(1),84-90。 |
9. | Rifon, Nora J.、Choi, Sejung Marina、Trimble, Carrie S.、Li, Hairong(2004)。Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive。Journal of Advertising,33(1),29-42。 |
10. | Nan, Xiaoli、Heo, Kwangjun(2007)。Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing。Journal of Advertising,36(2),63-74。 |
11. | Romaniuk, Jenni、Bogomolova, Svetlana、Riley, Francesca Dall'olmo(2012)。Brand image and brand usage is a forty-year-old empirical generalization still useful?。Journal of Advertising Research,52(2),243-251。 |
12. | Grau, S. L.、Folse, J. A. G.(2007)。Cause-Related Marketing (CRM): The influence of donation proximity and message framing cues on the less involved consumer。Journal of Advertising,36(4),19-33。 |
13. | Youn, S.、Kim, H.(2008)。Antecedents of Consumer Attitudes toward Cause-Related Marketing。Journal of Advertising Research,48(1),123-137。 |
14. | Pars, S. R.、Gulsel, C.(2011)。The effects of brand image on consumers' choice。International Journal of Business and Social Science,2(20),227-238。 |
15. | Lichtenstein, Donald R.、Drumwright, Minette E.、Braig, Bridgette M.(2004)。The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits。Journal of Marketing,68(4),16-32。 |
16. | Bigné-Alcaniz, E.、Currâs-Pérez, R.、Ruiz-Mafé, C.、Sanz-Blas, S.(2012)。Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit。Journal of marketing communications,18(4),265-283。 |
17. | Kanta, K. N. M.、Ramana, D. V.、Mallikaijuna, V.(2014)。Cause related marketing: Antecedents of corporate motive。SCMS Journal of indian management,11(3),71-78。 |
18. | Hyun, S. S.、Kim, W.(2011)。Dimensions of brand equity in the chain restaurant industry。Cornell hospitality quarterly,52(4),429-437。 |
19. | Goukens, C.、Dewitte, S.、Warlop, L.(2009)。Me, myself, and my choices: The influence of private self-awareness on choice。Journal of marketing research,46(5),682-692。 |
20. | Costa, Paul T. Jr.、McCrae, Robert R.(1992)。Four ways five factors are basic。Personality and Individual Differences,13(6),653-665。 |
21. | Gupta, Shruti、Pirsch, Julie(2006)。The company-cause-customer fit decision in cause-related marketing。Journal of Consumer Marketing,23(6),314-326。 |
22. | Michel, Géraldine、Rieunier, Sophie(2012)。Nonprofit brand image and typicality influences on charitable giving。Journal of Business Research,65(5),701-707。 |
23. | Magid, Julie Manning、Cox, Anthony D.、Cox, Dena S.(2006)。Quantifying Brand Image: Empirical Evidence of Trademark Dilution。American Business Law Journal,43(1),1-42。 |
24. | Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。 |