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題名:善因行銷下善因配適度與品牌形象對消費者認知企業動機歸因之影響
書刊名:紡織綜合研究期刊
作者:陳佩琦廖國鋒蔡淑梨
作者(外文):Chen, P. C.Liaw, G. F.Tsai, S. L.
出版日期:2021
卷期:31:1
頁次:頁134-145
主題關鍵詞:善因配適度品牌形象利他行為利己行為自我意識Cause related marketingCause-brand fitBrand imageAltruismEgoismSelf-awareness
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:10
期刊論文
1.Govern, J. M.、Marsch, L. A.(2001)。Development' and Validation of the Situational Self-Awareness Scale。Consciousness and Cognition,10(3),366-378。  new window
2.Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parent Brand Attribute Associations and Affect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。  new window
3.Sheikh, Sana-ur-Rehman、Beise-Zee, Rian(2011)。Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR。Journal of Consumer Marketing,28(1),27-39。  new window
4.Pickett-Baker, J.、Ozaki, R.(2008)。Pro-Environmental Products: Marketing Influence on Consumer Purchase Decision。Journal of Consumer Marketing,25(5),281-293。  new window
5.Barone, M. J.、Miyazaki, A. D.、Taylor, K. A.(2000)。The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?。Journal of the Academy of Marketing Science,28(2),248-262。  new window
6.Nandan, S.(2005)。An exploration of the brand identity-brand image linkage: A communications perspective。Journal of Brand Management,12(4),264-278。  new window
7.Pracejus, J. W.、Olsen, G. D.(2004)。The Role of Brand/Cause Fit in the Effectiveness of Cause-Related Marketing Campaigns。Journal of Business Research,57(6),635-640。  new window
8.Srivastava, M.、Kamdar, R. M.(2009)。Brand image formation as a function of involvement and familiarity。Paradigm,13(1),84-90。  new window
9.Rifon, Nora J.、Choi, Sejung Marina、Trimble, Carrie S.、Li, Hairong(2004)。Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive。Journal of Advertising,33(1),29-42。  new window
10.Nan, Xiaoli、Heo, Kwangjun(2007)。Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing。Journal of Advertising,36(2),63-74。  new window
11.Romaniuk, Jenni、Bogomolova, Svetlana、Riley, Francesca Dall'olmo(2012)。Brand image and brand usage is a forty-year-old empirical generalization still useful?。Journal of Advertising Research,52(2),243-251。  new window
12.Grau, S. L.、Folse, J. A. G.(2007)。Cause-Related Marketing (CRM): The influence of donation proximity and message framing cues on the less involved consumer。Journal of Advertising,36(4),19-33。  new window
13.Youn, S.、Kim, H.(2008)。Antecedents of Consumer Attitudes toward Cause-Related Marketing。Journal of Advertising Research,48(1),123-137。  new window
14.Pars, S. R.、Gulsel, C.(2011)。The effects of brand image on consumers' choice。International Journal of Business and Social Science,2(20),227-238。  new window
15.Lichtenstein, Donald R.、Drumwright, Minette E.、Braig, Bridgette M.(2004)。The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits。Journal of Marketing,68(4),16-32。  new window
16.Bigné-Alcaniz, E.、Currâs-Pérez, R.、Ruiz-Mafé, C.、Sanz-Blas, S.(2012)。Cause-related marketing influence on consumer responses: The moderating effect of cause-brand fit。Journal of marketing communications,18(4),265-283。  new window
17.Kanta, K. N. M.、Ramana, D. V.、Mallikaijuna, V.(2014)。Cause related marketing: Antecedents of corporate motive。SCMS Journal of indian management,11(3),71-78。  new window
18.Hyun, S. S.、Kim, W.(2011)。Dimensions of brand equity in the chain restaurant industry。Cornell hospitality quarterly,52(4),429-437。  new window
19.Goukens, C.、Dewitte, S.、Warlop, L.(2009)。Me, myself, and my choices: The influence of private self-awareness on choice。Journal of marketing research,46(5),682-692。  new window
20.Costa, Paul T. Jr.、McCrae, Robert R.(1992)。Four ways five factors are basic。Personality and Individual Differences,13(6),653-665。  new window
21.Gupta, Shruti、Pirsch, Julie(2006)。The company-cause-customer fit decision in cause-related marketing。Journal of Consumer Marketing,23(6),314-326。  new window
22.Michel, Géraldine、Rieunier, Sophie(2012)。Nonprofit brand image and typicality influences on charitable giving。Journal of Business Research,65(5),701-707。  new window
23.Magid, Julie Manning、Cox, Anthony D.、Cox, Dena S.(2006)。Quantifying Brand Image: Empirical Evidence of Trademark Dilution。American Business Law Journal,43(1),1-42。  new window
24.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。  new window
圖書論文
1.Grahn, Joyce L.、Hannaford, William J.、Laverty, Kevin J.(1987)。Corporate philanthropy and marketing strategy: a review and directions for research。AMA Educators' Proceedings。Chicago, IL:American Marketing Association。  new window
 
 
 
 
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