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Y.、Wemmerlöv, U.(2006)。Product change intensity, product advantage, and market performance: an empirical investigation of the PC industry。Journal of Product Innovation Management,23(4),316-329。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Nowlis, Stephen M.、Simonson, Itamar(1996)。The Effect of New Product Features on Brand Choice。Journal of Marketing Research,33(1),36-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Limayem, M.、Hirt, S. G.(2003)。Force of habit and information systems usage: Theory and initial validation。Journal of the Association for Information Systems,4(1),65-95。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Bloemer, J. M. M.、Kasper, H. D. 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J.(2000)。Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution。Journal of the Academy of Marketing Science,28(3),375-387。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research,37(2),115-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Butz, Howard E. Jr.、Goodstein, Leonard D.(1996)。Measuring Customer Value: Gaining the Strategic Advantage。Organizational Dynamics,24(3),63-77。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Zeelenberg, Marcel、Pieters, Rik(2004)。Beyond Valence in Customer Dissatisfaction: A Review and New Findings on Behavioral Responses to Regret and Disappointment in Failed Services。Journal of Business Research,57(4),445-455。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Calantone, R. J.、Kim, D.、Schmidt, J. B.、Cavusgil, S. T.(2006)。The Influence of Internal and External Firm Factors on International Product Adaptation Strategy and Export Performance: A Three-Country Comparison。Journal of Business Research,59(2),176-185。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Hart, S.、Hultink, E. J.、Tzokas, N.、Commandeur, H. 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B.(2011)。Effect of relationship building and constraint-based factors on business buyers' relationship continuity intention。Journal of Indian Business Research,3(1),22-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Lazarevic, V.(2012)。Encouraging brand loyalty in fickle generation Y consumers。Young Consumers,13(1),45-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Mende, M.、Bolton, R. N.、Bitner, M. J.(2013)。Decoding customer-firm relationships: How attachment styles help explain customers, preference for closeness, repurchase intentions, and changes in relationship breadth。Journal of Marketing Research,50(1),125-142。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Bitner, M. J.、Petzer, D. 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A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Kim, Dan J.、Ferrin, Donald L.、Rao, H. Raghav(2008)。A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents。Decision Support Systems,44(2),544-564。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | Szymanski, David M.、Henard, David H.(2001)。Customer Satisfaction: A Meta-analysis of the Empirical Evidence。Journal of the Academy of Marketing Science,29(1),16-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Liao, C.、Palvia, P.、Lin, H.-N.(2006)。The Roles of Habit and Web Site Quality in E-commerce。International Journal of Information Management,26(6),469-483。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 43. | McKnight, D. 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Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 47. | Sönmez, Sevil F.、Graefe, Alan R.(1998)。Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety。Journal of Travel Research,37(2),171-177。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 48. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 49. | Ouellette, J. A.、Wood, W.(1998)。Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior。Psychological Bulletin,124,54-74。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 50. | Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | Lee, M. K. O.(1999)。A Comprehensive Model of Internet Consumer Satisfaction。City University of Hong Kong。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Rogers, Everett M.(1995)。Diffusions of Innovations。New York:The Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Hair, J. F. Jr.、Black, W. C.、Babin, B. J.、Anderson, R. E.、Tatham, R. L.(2010)。Multivariate Data Analysis。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Assael, H.(2001)。Consumer Behavior and Marketing Action。Cincinnati, OH:Southwestern College Publishing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Benedetto, C. A.、Di Crawford, C. A.(2008)。New Products Management。New York, NY:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Griffin, J.(1996)。Customers Loyalty。New York NY:Simon & Schuster Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Porter, M. E.(1997)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。NY:MaCmillan。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Pride, W. M.、Ferrell, O. C.(2011)。Marketing Express。Belmont, CA:Cengage Learning。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Howard, John A.(1989)。Consumer Behavior in Marketing Strategy。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking: Dynamic Marketing for Changing World。Chicago, IL:American Marketing Association。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kotler, P.、Keller, K. L.(2008)。Marketing Management。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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