面對網紅世代的新興數位學習，學習者可以自由展現個性與自主，不再只是網站瀏覽者，也可以成為「行銷自我」的網站內容製造者，且在「自媒體」的帶動下，學習概念與方法也逐漸被改變。當「人人可以是網紅」，學習內容必須重視跨素養的多元學習，學習重點也要能發展學生有效率解決問題之能力，而學習規劃更必須以去中心及非線性的差異化形式來安排。本文首在協助讀者了解「自媒體」的意涵及其對教育的影響，次將焦點轉向數位文化工業以及美國教育學者C. Bowers「減少數位依賴」的批判性反思，藉以凸顯「網紅」並非全然的美好的事實，進而建議應重新關注「共同文化」的智慧學習，期能就有意義的「自主學習」，提供一種持平且整全的看法。

Under the context of new digital learning, the generation of internet celebrities can freely display personalized ideas and transfer web information. Internet Celebrities are not only website viewers, but also content producers by “broadcast self”. Moreover, connotation of digitalized methods of teaching and learning that have been totally changed. By the slogan of “everyone can be Internet Celebrity”, the content of learning must pay attention to facilitate learners’ trans-competences; the focus of learning has to focus on developing students’ ability of effective problem solving; the arrangement of learning should be based on nonlinear approach and adopt differentiating strategies. The purposes of this article are as follow: first, helping readers understand the meaning of “we media” and its impact on education. Secondly, inquiring the digital cultural industry and illustrating the critical reflection of “digital detachment” from perspective of the American educator Chet Bowers. Finally, remarking that “being an internet celebrity” is not undoubted, and turning to revitalize “common-culture-based learning” , that can provide a more balanced and more holistic view of meaningful “self-directed learning”, this turning is important for future schooling.