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題名:培育運動公關專業人員:以臺灣大專院校體育運動相關科系課程為例
書刊名:大專體育
作者:張怡瑛黃妍榛 引用關係
作者(外文):Chang, Yi-yingHuang, Yen-chen
出版日期:2018
卷期:147
頁次:頁21-30
主題關鍵詞:運動產業運動傳播專業能力教學大綱Sports industrySports communicationProfessional competenceSyllabus
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:77
  • 點閱點閱:8
運動公關專業人員已成為運動產業中不可或缺的角色之一。因此近年來教育單位已積極設立運動傳播或運動公共關係(簡稱公關)相關系所,藉此提倡公關素養及培育更多運動公關專業人才。有鑑於此,本文目的在探討臺灣大專院校培育運動公關專業人員之現況。透過文獻回顧瞭解運動公關之專業能力向度,並採用文件分析,探討臺灣大專院校106學年度之休閒管理學類、運動資訊傳播學類、運動管理學及體育學類系所規劃開設之運動公關與新聞傳播相關課程情形。整理分析後結果顯示:運動公關專業人員首要應具備體育運動專業知識,設立課程部分,以運動資訊傳播學類所開設堂數為最多,而從教學大綱發現,大部分科系課程均符合運動公關專業能力,另外則需加強如:語言、執行、人際關係、媒體關係、社區關係、民意調查與多媒體使用等專業能力。綜上所述,教育單位之課程規劃扮演著學生專業能力養成的主要關鍵角色,希冀臺灣體育運動領域能更重視公關教育,亦可增加實務性課程設計,以提高學生有實習及理論應用的機會,俾得有效提升運動產業之公關人才的專業能力。
Sports public relations experts have seen their role in the sports industry expand in recent years. Therefore, sports communication or sports public relations educational institutes have been established to actively promote public relations literacy and cultivate more professionals in the field. Through literature review and document analysis, this paper aims to explore the contributions of colleges in Taiwan in the 106 academic year toward the dimensions of professional competence, public relations, journalism and communication within the field. Its scope includes related departments such as leisure management, sports information and communication, sports management and physical education. The results of this paper indicate that sports public relations experts should have professional knowledge of sports; sports information and communication departments have the largest number of related courses; from the syllabus, the content of most of the courses seems in line with the related principles of professional competence. In addition, it is necessary to strengthen professional competence in numerous areas, including oral and written communication, executive skills, interpersonal relationships, media relations, community relations, public opinion polling, and multimedia skills. In summary, the course planning of educational institutions plays a major role in the development of student's professional competence. It is hoped that sports-related fields in Taiwan will pay greater attention to public relations education, and increase the practical courses designed to improve student's opportunities for internship and application of theory. The overall effect should enhance the professionalism of public relations in Taiwan's sports industry.
期刊論文
1.Hardin, R.、McClung, S.(2002)。Collegiate sports information: A profile of the profession。Public Relations Quarterly,47(2),35-39。  new window
2.范智明(20020600)。運動公關及個案介紹。大專體育,60,111-118。new window  延伸查詢new window
3.孫秀蕙(20070100)。變動中的媒體環境對於公關教育課程規劃的影響:以「公共關係理論專題:網路傳播」課程為例。廣告學研究,27,1-23。new window  延伸查詢new window
4.李國維、楊燕萍(20030400)。行政院體育委員會公共關係運作之探討。大專體育,65,109-115。new window  延伸查詢new window
5.呂佳霙、古佳幼(20060900)。媒體導覽手冊(Media Guide)之介紹與運用。中華體育季刊,20(3)=78,76-84。new window  延伸查詢new window
6.韓國瑾(19980300)。公共關係策略在體育與運動組織中之應用。中華體育季刊,11(4)=44,1-8。new window  延伸查詢new window
7.陳美玲(1997)。我運動,而且我賺錢。公關雜誌,22,25-27。  延伸查詢new window
8.郭士君(1997)。運動經紀公關所司何事?。公關雜誌,22,20-24。  延伸查詢new window
9.周靈山、孫美蓮(20010600)。公共關係與體育團體。大專體育,54,82-89。new window  延伸查詢new window
10.施致平、張琪、倪瑛蓮(20120900)。運動管理學:臺灣之研究現況與趨勢分析。體育學報,45(3),167-178。new window  延伸查詢new window
11.葉公鼎(1997)。談公關在體育與運動組織之應用。公關雜誌,22,4-8。  延伸查詢new window
12.劉碧華(19931200)。公共關係在體育與運動團體組織中的功能。中華體育季刊,7(3)=27,23-27。new window  延伸查詢new window
13.呂宛蓁(20050300)。體育運動期刊中運動管理學文章之內容分析。中華體育季刊,19(1)=72,101-109。new window  延伸查詢new window
14.林怡秀(20110600)。亞奧運單項協會之公共關係角色與模式之研究。運動休閒管理學報,8(1),18-31。new window  延伸查詢new window
15.李嘉宜、倪瑛蓮、施致平(20151200)。以混合方法研究探析中華職棒行銷與公關媒體策略。休閒與社會研究,12,15-36。new window  延伸查詢new window
16.林怡秀(2009)。超級籃球聯賽公共關係之角色與模式。大專體育學術專刊,98年度,345-354。  延伸查詢new window
17.林怡秀、陳成業(20081200)。運動組織公共關係及其從業人員之專業能力與工作職責。大專體育,99,120-127。new window  延伸查詢new window
18.廖俊儒、Matsuoka, Hirotaka(2015)。亞洲高等教育學府運動產業相關科系課程現況之比較研究--以臺灣、日本、韓國及中國為例。中正體育學刊,5,35-47。  延伸查詢new window
19.鄭宜倫(20100700)。北美運動管理學課程標準之發展。靜宜體育,4,42-52。new window  延伸查詢new window
20.Daniel, S.、Mihaela, C.(2016)。Using public relations in sports。Romanian Journal of Marketing,11(2),30-35。  new window
21.鄭志富(19961200)。體育運動管理人員專業能力之探討。中華體育季刊,10(3)=39,8-17。new window  延伸查詢new window
22.許明彰(2010)。公共關係和市場行銷在體育運動的重要性。屏東教大體育,13,212-219。new window  延伸查詢new window
23.Neupauer, N. C.(1997)。Sports information: The most coveted, ignored profession。The Public Relations Strategist,3(3),35-37。  new window
學位論文
1.鄭承嘉(2003)。台灣職棒運動公關策略類型及實務問題之研究(碩士論文)。大葉大學。  延伸查詢new window
2.Lin, Y.-H.(2007)。Public relations roles and models: A case study of the Super Basketball League (SBL) in Taiwan(博士論文)。University of Northern Colorado,Greeley, CO。  new window
3.潘建國(1998)。職業運動組織媒體公共關係之研究--以中華、台灣兩職棒聯盟為例(碩士論文)。世新大學。  延伸查詢new window
圖書
1.李湘君(2004)。當代公共關係:策略、管理與挑戰。台北:亞太圖書。  延伸查詢new window
2.Stoldt, G. C.、Dittmore, S. W.、Branvold, S. E.(2006)。Sport public relations: Managing organizational communication。Human Kinetics。  new window
3.Cutlip, S. M.、Center, A. H.、Broom, G. M.(2000)。Effective public relations。Prentice Hall。  new window
4.Heath, R. L.(2010)。The SAGE handbook of public relations。Los Angeles, CA:SAGE。  new window
5.Sport Management Program Review Council、National Association for Sport and Physical Education、North American Society for Sport Management(2000)。Sport management program standards and review protocol。Reston, VA:Sport Management Program Review Council:National Association for Sport and Physical Education:North American Society for Sport Management。  new window
6.Wilcox, D. L.、Cameron, G. T.、Ault, P. H.、Agee, W. K.(2003)。Public relations: Strategies and tactics。Boston, MA:Allyn and Bacon。  new window
7.Nichols, W.、Moynahan, P.、Hall, A.、Taylor, J.(2002)。Media relations in sport。Morgantown, WV:Fitness Information Technology。  new window
其他
1.Academic programs,https://www.nassm.com/Programs/AcademicPrograms。  new window
 
 
 
 
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