:::

詳目顯示

回上一頁
題名:The Effect of R&D Intensity, Intangible Assets, and Marketing Intensity on Brand Value: The Moderating Influence of National Culture
書刊名:管理學報
作者:田正利!陳建男
作者(外文):Tien, ChengliChen, Chien-nan
出版日期:2022
卷期:39:1
頁次:頁1-36
主題關鍵詞:品牌創新無形資產行銷文化面向BrandInnovationIntangible assetsMarketingCultural dimensions
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:34
  • 點閱點閱:6
期刊論文
1.Raggio, R. D.、Leone, R. P.(2007)。The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning。Journal of Brand Management,14(5),380-395。  new window
2.Athaide, G. A.、Desai, H. B.(2005)。Design and implementation of an interdisciplinary marketing/management course on technology and innovation management。Journal of Marketing Education,27(3),239-249。  new window
3.Klevmarken, N. Anders(1989)。Panel Studies: What can We Learn from Them? Introduction。European Economic Review,33,523-529。  new window
4.Krishnan, H. A.、Tadepalli, R.、Park, Daewoo(2009)。R&D intensity, marketing intensity, and organizational performance。Journal of Managerial Issues,21(2),232-244。  new window
5.Haanes, Knut、Fjeldstad, Øystein(2000)。Linking Intangible Resources and competition。European Management Journal,18(1),52-62。  new window
6.Foscht, T.、Maloles, C. III、Swoboda, B.、Morschett, D.、Sinha, I.(2008)。The impact of culture on brand perceptions: A six-nation study。Journal of Product & Brand Management,17(3),131-142。  new window
7.Katila, Riitta、Shane, Scott(2005)。When does lack of resources make new firms innovative?。Academy of Management Journal,48(5),814-829。  new window
8.Lai, K. K. Y.、Zaichkowsky, J. L.(1999)。Brand imitation do the Chinese have different views?。Asia Pacific Journal of Management,16(2),179-192。  new window
9.Özsomer, A.、Altaras, S.(2008)。Global brand purchase likelihood: A critical synthesis and an integrated conceptual framework。Journal of International Marketing,16(4),1-28。  new window
10.Kelm, Kathryn M.、Narayanan, V. K.、Pinches, George E.(1995)。Shareholder Value Creation during R&D Innovation and Commercialization Stages。The Academy of Management Journal,38(3),770-786。  new window
11.Hsiao, Cheng(1985)。Benefits and Limitations of Panel Data。Econometric Reviews,4(1),121-174。  new window
12.Barney, J. B.、Ketchen, D. J.、Wright, M.(2011)。The future of resource-based theory: Revitalization or decline?。Journal of Management,37(5),1299-1315。  new window
13.Dimofte, C. V.、Johansson, J. K.、Ronkainen, I. A.(2008)。Cognitive and affective reactions of U.S. consumers to global brands。Journal of International Marketing,16(4),113-135。  new window
14.Tong, X.、Hawley, J. M.(2009)。Creating brand equity in the Chinese clothing market: The effect of selected marketing activities on brand equity dimensions。Journal of Fashion Marketing and Management,13(4),566-581。  new window
15.Kramer, J. P.、Marinelli, E.、Iammarino, S.、Diez, J. R.(2011)。Intangible assets as drivers of innovation: empirical evidence on multinational enterprises in German and UK regional systems of innovation。Technovation,31(9),447-458。  new window
16.Bhattacharya, M.、Bloch, H.(2004)。Determinants of innovation。Small Business Economics,22(2),155-162。  new window
17.Heirman, A.、Clarysse, B.(2007)。Which Tangible and Intangible Assets Matter for Innovation Speed in Start-ups?。Journal of Product Innovation Management,24(4),303-315。  new window
18.Peteraf, M. A.、Barney, J. B.(2003)。Unraveling the Resource-Based Tangle。Managerial and Decision Economics,24(4),309-323。  new window
19.Kor, Yasemin Y.、Mahoney, J. T.(2000)。Penrose's resource based approach: the process and product of research creativity。Journal of Management Studies,37(1),109-139。  new window
20.Kayaman, Rüçhan、Arasli, Huseyin(2007)。Customer Based Brand Equity: Evidence from the Hotel Industry。Managing Service Quality,17(1),92-109。  new window
21.Conner, Kathleen R.(1991)。A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?。Journal of Management,17(1),121-154。  new window
22.Van Gelder, S.(2004)。Global brand strategy。Journal of Brand Management,12(1),39-48。  new window
23.Meenaghan, Tony(1995)。The role of advertising in brand image development。Journal of Product & Brand Management,4(4),23-34。  new window
24.Tabak, F.、Barr, S. H.(1998)。Innovation Attributes and Category Membership: Explaining Intention to Adopt Technological Innovations in Strategic Decision Making Contexts。The Journal of High Technology Management Research,9(1),17-33。  new window
25.Moore, D. J.、Harris, W. D.、Chen, H. C.(1995)。Affect Intensity: An Individual Difference Response to Advertising Appeals。Journal of Consumer Research,22(2),154-164。  new window
26.Simon, Carol J.、Sullivan, Mary W.(1993)。The Measurement and Determinants of Brand Equity: A Financial Approach。Marketing Science,12(1),28-52。  new window
27.Bloodgood, J. M.、McFarland, R. G.(2004)。New Product Innovation: A Comparison of the Risks and Rewards of Offering New Products and Brand Extensions。Journal of Business and Entrepreneurship,16(2),23-36。  new window
28.Chan, Kimmy Wa、Yim, Chi Kin Bennett、Lam, Simon S. K.(2010)。Is Customer Participation in Value Creation a Double-edged Sword? Evidence from Professional Financial Services across Cultures。Journal of Marketing,74(3),48-64。  new window
29.Rust, R. T.、Zeithaml, V. A.、Lemon, K. N.(2004)。Customer-centered brand management。Harvard Business Review,82(9),110-118。  new window
30.Tolba, A. H.、Hassan, S. S.(2009)。Linking customer-based brand equity with brand market performance: a managerial approach。Journal of Product & Brand Management,18(5),356-366。  new window
31.Roth, Martin S.(1995)。The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies。Journal of Marketing Research,32(2),163-175。  new window
32.Shrader, R. C.(2001)。Collaboration and performance in foreign markets: The case of young high-technology manufacturing firms。Academy of Management Journal,44(1),45-60。  new window
33.Bastos, P.(2001)。Inter-Firm Collaboration and Learning: The Case of the Japanese Automobile Industry。Asia Pacific Journal of Management,18(4),423-441。  new window
34.Lawless, M. W.、Anderson, P. C.(1996)。Generational technological change: Effects of innovation and local rivalry on performance。Academy of Management Journal,39(5),1185-1217。  new window
35.Baxter, J.、Hewitt, B.、Haynes, M.(2008)。Life Course Transitions and Housework: Marriage, Parenthood, and Time on Housework。Journal of Marriage and Family,70(2),259-272。  new window
36.Clulow, V.、Barry, C.、Gerstman, J.(2007)。The resource-based view and value: the customer-based view of the firm。Journal of European Industrial Training,31(1),19-35。  new window
37.Chu, S.、Keh, H. T.(2006)。Brand value creation: analysis of the Interbrand-Business Week brand value rankings。Marketing Letters,17(4),323-331。  new window
38.Melo, Tiago、Galan, Jose Ignacio(2011)。Effects of corporate social responsibility on brand value。Journal of Brand Management,18(6),423-437。  new window
39.Prasad, K.、Dev, C. S.(2000)。Managing hotel brand equity: a customer-centric framework for assessing performance。The Cornell Hotel and Restaurant Administration Quarterly,41(3),22-31。  new window
40.O'Cass, A.、Ngo, L. V.(2007)。Market Orientation versus Innovative Culture: Two Routes to Superior Brand Performance。European Journal of Marketing,41(7/8),868-887。  new window
41.Kozlenkova, I. V.、Samaha, S. A.、Palmatier, R. W. J.(2014)。Resource-based theory in marketing。Journal of the Academy of Marketing Science,42(1),1-21。  new window
42.Geroski, P.、Machin, S.、Van Reenen, J.(1993)。The profitability of innovating firms。The RAND Journal of Economics,24(2),198-211。  new window
43.Hsieh, M. H.(2004)。Measuring global brand equity using cross-national survey data。Journal of International Marketing,12(2),28-57。  new window
44.Melewar, T. C.、Meadows, M.、Zheng, W.、Rickards, R.(2004)。The influence of culture on brand building in the Chinese market: a brief insight。Journal of Brand Management,11(6),449-461。  new window
45.Spender, J. C.(1996)。Making knowledge the basis of a dynamic theory of the firm。Strategic Management Journal,17(S2),45-62。  new window
46.Balkin, D. B.、Markman, G. D.、Gomez-Mejia, L. R.(2000)。Is CEO Pay in High-Technology Firms Related to Innovation?。Academy of Management Journal,43(6),1118-1129。  new window
47.黃秀英、侯勝宗、林安鴻(20150900)。如何融合文化元素打造跨文化品牌--以華人文創品牌為例。管理學報,32(3),293-314。new window  延伸查詢new window
48.Sridhar, S.、Narayanan, S.、Srinivasan, R.(2014)。Dynamic Relationships among R&D, Advertising, Inventory and Firm Performance。Journal of the Academy of Marketing Science,42(3),277-290。  new window
49.Khan, I.、Dongping, H.、Wahab, A.(2016)。Does culture matter in effectiveness of social media marketing strategy? An investigation of brand fan pages。Aslib Journal of Information Management,68(6),694-715。  new window
50.Barney, Jay B.(1986)。Strategic Factor Markets: Expectations, Luck, and Business Strategy。Management Science,32(10),1231-1241。  new window
51.Costa, R.、Evangelista, S.(2008)。An AHP Approach to Assess Brand Intangible Assets。Measuring Business Excellence,12(2),68-78。  new window
52.Hankinson, P.(2001)。Brand orientation in the charity sector: A framework for discussion and research。International Journal of Nonprofit and Voluntary Sector Marketing,6(3),231-242。  new window
53.Ladik, Daniel M.、Stewart, David W.(2008)。The contribution continuum。Journal of the Academy of Marketing Science,36(2),157-165。  new window
54.Barney, J. B.、Wright, M.、Ketchen, D. J. Jr.(2001)。The Resource-based View of the Firm: Ten Years after 1991。Journal of Management,27(6),625-641。  new window
55.Shin, N.、Kraemer, K. L.、Dedrick, J.(2017)。R&D and Firm Performance in the Semiconductor Industry。Industry and Innovation,24(3),280-297。  new window
56.Wassmer, U.、Li, S.、Madhok, A.(2017)。Resource ambidexterity through alliance portfolios and firm performance。Strategic Management Journal,38(2),384-394。  new window
57.黃識銘(20170300)。品牌形象對品牌忠誠的建構:CAC中介路徑擴展模式。管理學報,34(1),1-29。new window  延伸查詢new window
58.Ghoshal, Sumantra(1987)。Global Strategy: An Organizing Framework。Strategic Management Journal,8(5),425-440。  new window
59.Talay, M. B.、Townsend, J. D.、Yeniyurt, S.(2015)。Global brand architecture position and market-based performance: The moderating role of culture。Journal of International Marketing,23(2),55-72。  new window
60.Haans, R. F. J.、Pieters, C.、He, Z. L.(2016)。Thinking about U: Theorizing and Testing U- and inverted U-shaped Relationships in Strategy Research。Strategic Management Journal,37(7),1177-1195。  new window
61.Crotts, J. C.、Erdmann, R.(2000)。Does national culture influence consumers' evaluation of travel services? A test of Hofstede's model of cross-cultural differences。Managing Service Quality: An International Journal,10(6),410-419。  new window
62.金揚傑、黃彥智、李振宇(20180600)。Which Slack Resources Matter? The Fit between Market Orientation and Slack Resources to Innovation。交大管理學報,38(1),1-35。new window  延伸查詢new window
63.Lehmann, D. R.、Keller, K. L.、Farley, J. U.(2008)。The structure of survey-based brand metrics。Journal of International Marketing,16(4),29-56。  new window
64.Medina, J. F.、Duffy, M. F.(1998)。Standardization vs globalization: A new perspective of brand strategies。Journal of Product and Brand Management,7(3),223-243。  new window
65.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
66.Hung, S. C.、Whittington, R.(2011)。Agency in national innovation systems: Institutional entrepreneurship and the professionalization of Taiwanese IT。Research Policy,40(4),526-538。  new window
67.Zollo, Maurizio、Winter, Sidney G.(2002)。Deliberate learning and the evolution of dynamic capabilities。Organization Science,13(3),339-351。  new window
68.Alden, Dana L.、Steenkamp, Jan-Benedict E. M.、Batra, Rajeev(1999)。Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture。Journal of Marketing,63(1),75-87。  new window
69.Hakala, U.、Svensson, J.、Vincze, Z.(2012)。Consumer-Based Brand Equity and Top-of-Mind Awareness: A Cross-Country Analysis。Journal of Product & Brand Management,21(6),439-451。  new window
70.Nørskov, S.、Chrysochou, P.、Milenkova, M.(2015)。The impact of product innovation attributes on brand equity。Journal of Consumer Marketing,32(4),245-254。  new window
71.Tatar, Şahika Burçin、Eren-Erdoğmuş, İrem(2016)。The effect of social media marketing on brand trust and brand loyalty for hotels。Information Technology & Tourism,16(3),249-263。  new window
72.江義平、蔡坤宏、翁蕊、吳依柔(20181200)。探索社群媒體行銷之品牌及社群效益:以知名品牌為例。行銷評論,15(4),417-461。new window  延伸查詢new window
73.陳一如、王衍智、吳政祐(20190300)。美國分期分級董事會與公司創新之間的探討。管理學報,36(1),1-28。new window  延伸查詢new window
74.Wu, J.、Ma, Z.、Liu, Z.、Lei, C. K.(2019)。A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises。Industrial Marketing Management,82,148-157。  new window
75.Wiedmann, K. P.、Labenz, F.、Haase, J.、Hennigs, N.(2018)。The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength。Journal of Brand Management,25(2),101-118。  new window
76.Venkatesan, R.、Farris, P.、Guissoni, L. A.、Neves, M. F.(2015)。Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy。Journal of Retailing,91(4),644-659。  new window
77.黃銘章(20170900)。Proactive Environmental Strategy and the Performance of Exporting Firms: Mediating and Moderated Roles of R&D Intensity and Sales Ratio in a Strict Environmental Regulation Market。管理學報,34(3),355-378。new window  new window
78.Ponnam, Abhilash、Sreejesh, S.、Balaji, M. S.(2015)。Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products。British Food Journal,117(2),523-537。  new window
79.Ahmad, N.、Ramzan, I.(2018)。The relationship of green product innovation performance with corporate competitive advantage and brand image。Kuwait Chapter of Arabian Journal of Business and Management Review,7(2),42-50。  new window
80.Alizade, R.、Mehrani, H.、Didekhani, H.(2014)。A study on the effect of selected marketing mix elements on brand equity with mediating role of brand equity in ETKA chain stores-Golestan province。Kuwait Chapter of Arabian Journal of Business and Management Review,3(11a),184-193。  new window
81.Amiri, N. S.、Dastourian, B.、Foroudi, P.、Nankali, A.(2017)。Information technology directors' efforts on innovation, integrated marketing communications and brand equity。The Bottom Line,30(4),297-309。  new window
82.Anselmsson, J.、Bondesson, N.、Melin, F.(2016)。Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?。European Journal of Marketing,50(7/8),1185-1208。  new window
83.Balabanis, G.、Diamantopoulos, A.(2008)。Brand origin identification by consumers: A classification perspective。Journal of International Marketing,16(1),39-71。  new window
84.Beneke, J.、Rozum, K.(2018)。Brand perception across cultures: A comparative study of Skoda's brand characteristics in Poland and the United Kingdom。Journal of Business and Retail Management Research,12(2),1-14。  new window
85.Berthon, P.、Holbrook, M. B.、Hulbert, J. M.、Pitt, L. F.(2007)。Viewing Brands in Multiple Dimensions。MIT Sloan Management Review,48(2),37-43。  new window
86.Bilgin, Y.(2018)。The effect of social media marketing activities on brand awareness, brand image and brand loyalty。Business & Management Studies: An International Journal,6(1),128-148。  new window
87.Bonet, F. J. P.、Peris-Ortiz, M.、Gil-Pechuan, I.(2010)。Integrating transaction cost economics and the resource-based view in services and innovation。The Service Industries Journal,30(5),701-712。  new window
88.Botschen, G.、Wegerer, P. K.(2017)。Brand-driven retail format innovation: A conceptual framework。International Journal of Retail & Distribution Management,45(7/8),874-891。  new window
89.Brach, B.(2010)。Nation brand--Issues of culture and institutionalization。Place Branding and Public Diplomacy,6(3),256-262。  new window
90.Brexendorf, T. O.、Bayus, B.、Keller, K. L.(2015)。Understanding the interplay between brand and innovation management: Findings and future research directions。Journal of the Academy of Marketing Science,43(5),548-557。  new window
91.Brush, B. C.(1976)。The influence of market structure on industry advertising intensity。The Journal of Industrial Economics,25(1),55-67。  new window
92.Dewhirst, T.、Davis, B.(2005)。Brand Strategy and Integrated Marketing Communication (IMC): A Case Study of Player's Cigarette Brand Marketing。Journal of Advertising,34(4),81-92。  new window
93.Dirisu, Joy Ifiavor、Worlu, R. E.、Osibanjo, A. O.、Borishade, T. T.、Olokundun, M. A.、Obi, James N.(2018)。Role of Brand Culture in Influencing the Perceived Value of Offerings to Customers in the Hospitality Industry in Nigeria。Academy of Strategic Management Journal,17(2),1-6。  new window
94.Duguleană, L.、Duguleană, C.(2014)。Brand valuation methodologies and practices。Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences,7(1),43-52。  new window
95.Dutordoir, M.、Verbeeten, F. H. M.、De Beijer, D.(2015)。Stock price reactions to brand value announcements: Magnitude and moderators。International Journal of Research in Marketing,32(1),34-47。  new window
96.Eckhardt, G. M.、Houston, M. J.(2002)。Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China。Journal of International Marketing,10(2),68-82。  new window
97.Esteves, R. B.(2009)。Customer poaching and advertising。The Journal of Industrial Economics,57(1),112-146。  new window
98.Fernández-Olmos, M.、Díez-Vial, I.(2015)。Intangible resources, export channel and performance: Is there any fit?。Journal of Business Economics and Management,16(5),1013-1033。  new window
99.Foster, R. N.(1982)。A call for vision in managing technology。McKinsey Quarterly,2,26-36。  new window
100.Goh, M.、Prakash, S.、Yeo, R.(2007)。Resource-based approach to IT shared services in a manufacturing firm。Industrial Management & Data Systems,107(2),251-270。  new window
101.Gupta, S.、Grant, S.、Melewar, T. C.(2008)。The expanding role of intangible assets of the brand。Management Decision,46(6),948-960。  new window
102.Haigh, D.(2003)。An introduction to brand equity--How to understand and appreciate brand value and the economic impact of brand investment。Interactive Marketing,5(1),21-32。  new window
103.Handley, R. C.、Raw, N. J.、Louw, M.、Louw, L.(2013)。The influence of culture and biographical variables on the brand image of Google and Baidu: An exploratory study in Guangzhou, China。International Journal of China Marketing,14(1),32-50。  new window
104.Harjoto, M. A.、Salas, J.(2017)。Strategic and institutional sustainability: Corporate social responsibility, brand value, and Interbrand listing。Journal of Product & Brand Management,26(6),545-558。  new window
105.Heiens, R. A.、Leach, R. T.、McGrath, L. C.(2007)。The contribution of intangible assets and expenditures to shareholder value。Journal of Strategic Marketing,15(2/3),149-159。  new window
106.Huang, H. C.、Lai, M. C.、Lin, T. H.(2011)。Aligning intangible assets to innovation in biopharmaceutical industry。Expert Systems with Applications,38(4),3827-3834。  new window
107.Hussin, F.、Saidin, N.(2012)。Economic growth in ASEAN-4 countries: A panel data analysis。International Journal of Economics and Finance,4(9),119-129。  new window
108.Iwao, S.、Triandis, H. C.(1993)。Validity of auto-and hetero-stereotypes among Japanese and American students。Journal of Cross-Cultural Psychology,24(4),428-444。  new window
109.Jaisinghani, D.、Kanjilal, K.(2019)。Marketing investments and firm performance in manufacturing sector: A panel threshold model for China。Journal of the Asia Pacific Economy,24(1),117-126。  new window
110.Janoskova, K.、Krizanova, A.(2017)。Comparison of selected internationally recognized brand valuation methods。Oeconomia Copernicana,8(1),99-110。  new window
111.Japutra, A.、Molinillo, S.(2019)。Responsible and active brand personality: On the relationships with brand experience and key relationship constructs。Journal of Business Research,99,464-471。  new window
112.Jennewein, K.、Durand, T.、Gerybadze, A.(2010)。When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin。International Management,14(3),73-86。  new window
113.Jensen, P. D. Ø.(2012)。A passage to India: A dual case study of activities, processes and resources in offshore outsourcing of advanced services。Journal of World Business,47(2),311-326。  new window
114.Kaiser, F.、Obermaier, R.(2020)。Vertical (dis-)integration and firm performance: A management paradigm revisited。Schmalenbach Business Review,72(1),1-37。  new window
115.Kim, J.、Kim, W.(2020)。Who are the most effective R&D partners for different types of product innovation? Evidence from South Korean manufacturing firms。Applied Economics Letters,27(1),58-61。  new window
116.Knott, A. M.、Bryce, D. J.、Posen, H. E.(2003)。On the Strategic Accumulation of Intangible Assets。Organization Science,14(2),192-207。  new window
117.Kramer, J.、Revilla-Diez, J.、Marinelli, E.、Iammarino, S.(2010)。Intangible assets and MNEs' locational strategies for innovation-or: Why the regional matters: Empirical insights from Germany and the UK。Jahrbuch fur Regionalwissenschaft,30(2),129-157。  new window
118.Krom, I.(2015)。Global online entrepreneurship and the impact of innovation on brands。Emerging Markets Journal,5(2),90-101。  new window
119.Kumar, V.、Choi, J. B.、Greene, M.(2017)。Synergistic effects of social media and traditional marketing on brand sales: Capturing the time-varying effects。Journal of the Academy of Marketing Science,45(2),268-288。  new window
120.Kushwah, S.、Shree, D.、Rezaei, S.、Sagar, M.(2020)。The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries。Journal of Islamic Marketing,11(2),479-496。  new window
121.Leiser, M.(2003)。Strategic brand value: Advancing use of brand equity to grow your brand and business。Interactive Marketing,5,33-39。  new window
122.Lin, Alex Y.-S.、Huang, Yu-ting、Lin, Meng-kai(20150300)。Customer-Based Brand Equity: The Evidence from China。Contemporary Management Research,11(1),75-94。new window  new window
123.Maldonado-Guzmán, G.、Marín-Aguilar, J. T.、Gutiérrez-Quijano, A.(2019)。Brand management and innovation in Mexican small business。Advances in Management & Applied Economics,9(1),31-45。  new window
124.Mankodi, K.(2016)。Innovation for creating sustainable lifestyle brands: A case study。IUP Journal of Business Strategy,13(2),24-34。  new window
125.Mehta, S. C.、Mehta, S. S.(1997)。Strategic options for brand-name prescription drugs when patents expire。Health Marketing Quarterly,14(3),107-114。  new window
126.Moliner-Velázquez, B.、Fuentes-Blasco, M.、Gil-Saura, I.(2019)。Effects of value and innovation on brand equity in retailing。Journal of Brand Management,26,658-674。  new window
127.Murray, B.(2013)。Culture is the brand: Making your company's culture the essence of your brand。Effective Executive,16(4),11-16。  new window
128.Panda, R.、Kapoor, D.(2017)。Relationship between information systems integration, innovation and consumer-based commitment practices for knowledge sharing in creating power brands。Market-Tržište,29(1),59-74。  new window
129.Poppo, L.、Zenger, T.(1995)。Opportunism, routines, and boundary choices: A comparative test of transaction cost and resource-based explanations for make-or-buy decisions。Academy of Management Annual Meeting Proceedings,1,42-46。  new window
130.Pourdehghan, A.(2015)。The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry。Marketing and Branding Research,2(1),44-63。  new window
131.Raggio, R. D.、Leone, R. P.(2009)。Chasing brand value: Fully leveraging brand equity to maximise brand value。Journal of Brand Management,16(4),248-263。  new window
132.Rogers, D.(2018)。Put your marketing to the test: The truth about advertising, marketing and clean bathrooms。Motor Age,132(6),10-12。  new window
133.Salinas, G.、Ambler, T.(2009)。A taxonomy of brand valuation practice: Methodologies and purposes。Journal of Brand Management,17(1),39-61。  new window
134.Sears, J. B.(2017)。When are acquired technological capabilities complements rather than substitutes? A study on value creation。Journal of Business Research,78,33-42。  new window
135.Schoemaker, P. J. H.、Heaton, S.、Teece, D.(2018)。Innovation, dynamic capabilities, and leadership。California Management Review,61(1),15-42。  new window
136.Shriedeh, F. B.、Ghani, N. H. A.(2016)。Innovation's effect on brand equity: Insights from medical tourists。Journal of Asian Business Strategy,6(8),176-184。  new window
137.Si, S.、Wang, S.、Welch, S.(2018)。Building firm capability through imitative innovation: Chinese manufacturing SME cases。Chinese Management Studies,12(3),575-590。  new window
138.Siamagka, N. T.、Christodoulides, G.、Michaelidou, N.(2015)。The impact of comparative affective states on online brand perceptions: A five-country study。International Marketing Review,32(3/4),438-454。  new window
139.Sinapuelas, I. C. S.、Wang, H. M. D.、Bohlmann, J. D.(2015)。The interplay of innovation, brand, and marketing mix variables in line extensions。Journal of the Academy of Marketing Science,43,558-573。  new window
140.Sinclair, R. N.、Keller, Kevin Lane(2014)。A case for brands as assets: Acquired and internally developed。Journal of Brand Management,21(4),286-302。  new window
141.鄧為丞(20190900)。本國標誌性品牌企業形象及其對消費者購買意願影響之研究。管理學報,36(3),313-342。new window  延伸查詢new window
142.Tojeiro-Rivero, D.、Moreno, R.(2019)。Technological cooperation, R&D outsourcing, and innovation performance at the firm level: The role of the regional context。Research Policy,48(7),1798-1808。  new window
143.Toulouse, A. C.、Howard, C. A.(2003)。Best Practice: Recognising intangible assets: How Boeing uses brand management and measurement as strategic tools。Interactive Marketing,5,51-59。  new window
144.Trent, L.、Mohr, J.(2017)。Marketers' methodologies for valuing brand equity: Insights into accounting for intangible assets。The CPA Journal,87(7),58-61。  new window
145.Van Mesdag, M.(1997)。Brand strategy needs turning back to front。Marketing Intelligence & Planning,15(3),157-159。  new window
146.Voigt, P.、Moncada-Paternò-Castello, P.(2012)。Can fast growing R&D-intensive SMES affect the economic structure of the EU economy? A projection to the year 2020。Eurasian Business Review,2(2),96-128。  new window
147.Wallace, E.、De Chernatony, L.(2011)。The influence of culture and market orientation on services brands: Insights from Irish banking and retail firms。Journal of Services Marketing,25(7),475-488。  new window
148.Westjohn, S. A.、Roschk, H.、Magnusson, P.(2017)。Eastern versus Western culture pricing strategy: Superstition, lucky numbers, and localization。Journal of International Marketing,25(1),72-90。  new window
149.Wright, J. S.、Tully, J. E.(1974)。The advertising/marketing marriage。Journal of Advertising,3(2),28-33。  new window
150.Yang, D.、Chin, T.、Liu, R. H.、Yao, Z.(2017)。Policy support for own-brand innovation in China's auto industry: Panacea or placebo?。Chinese Management Studies,11(1),107-122。  new window
151.Yao, Q.、Zeng, S.、Sheng, S.、Gong, S.(2021)。Green innovation and brand equity: Moderating effects of industrial institutions。Asia Pacific Journal of Management,38(2),573-602。  new window
152.Zameer, H.、Wang, Y.、Yasmeen, H.(2019)。Transformation of firm innovation activities into brand effect。Marketing Intelligence & Planning,37(2),226-240。  new window
153.Morgan, Rory P.(2000)。A Consumer-oriented Framework of Brand Equity and Loyalty。International Journal of Market Research,42(1),65-78。  new window
154.曹壽民、陳光政(20100600)。創新活動、國際化與公司績效:以臺灣上市公司之國外直接投資檢測。管理學報,27(3),205-224。new window  延伸查詢new window
155.黃靖文、李勇輝、顏曼婷(20160300)。綠色創新與經營績效關係之研究--品牌形象之中介效果。行銷評論,13(1),89-118。new window  延伸查詢new window
156.Henderson, Rebecca M.、Clark, Kim B.(1990)。Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms。Administrative Science Quarterly,35(1),9-30。  new window
157.Cohen, Wesley M.、Levinthal, Daniel A.(1990)。Absorptive Capacity: A New Perspective on Learning an Innovation。Administrative Science Quarterly,35(1),128-152。  new window
158.Carpenter, Gregory S.(1989)。Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market。Management Science,35(9),1029-1044。  new window
159.Ratnatunga, J.、Ewing, M. T.(2005)。The brand capability value of integrated marketing communication。Journal of Advertising,34(4),25-40。  new window
160.Eagle, L.、Kitchen, P. J.、Rose, L.、Moyle, B.(2003)。Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values。European Journal of Marketing,37(10),1332-1349。  new window
161.Hambrick, D. C.、MacMillan, I.(1985)。Efficiency of Product R&D in Business Units: The Role of Strategic Context。Academy of Management Journal,28(3),527-547。  new window
圖書
1.Hofstede, Geert、Hofstede, G. J.、Minkov, M.(2010)。Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival。New York, NY:McGraw-Hill。  new window
2.Cullen, J. B.、Parboteeah, K. P.(2014)。Multinational management: A strategic approach。South-Western。  new window
3.Fong, C. M.(2015)。International Business: Applied Orientation。Future Career Management Corporation。  new window
4.Hill, C. W. L.、Hult, G. T. M.(2018)。Global Business Today。McGraw-Hill。  new window
5.Ries, A.、Ries, L.(2005)。The origin of brands: Discover the natural laws of product innovation and business survival。HarperCollins。  new window
6.Triandis, Harry Charalambos(1995)。Individualism and collectivism。Westview Press。  new window
7.Nelson, Richard R.、Winter, Sidney G.(1982)。An Evolutionary Theory of Economic Change。Harvard University Press。  new window
8.Hsiao, Cheng(1986)。Analysis of Panel Data。Cambridge University Press。  new window
9.Penrose, E. T.(1995)。The theory of the growth of the firm。New York:John Wiley。  new window
其他
1.Adamska, M.(2017)。The difference between the three most popular rankings of the world's most valuable brands,https://brandstruck.co/blog-post/difference-three-popular-rankings-worlds-valuable-brands/。  new window
2.(20180709)。Top 100 global brands, 2018,https://ig.ft.com/top-100-global-brands/2018/。  new window
3.Hofstede Insights。National Culture,https://www.hofstede-insights.com/models/national-culture/。  new window
4.Interbrand(2018)。Best global brands 2018 rankings,https://interbrand.com/wp-content/uploads/2018/10/Interbrand_Best_Global_Brands_2018.pdf。  new window
5.Mind Tools。Hofstede's cultural dimensions: Understanding different countries,https://www.mindtools.com/pages/article/newLDR_66.htm。  new window
6.Toolshero。Hofstede Cultural Dimensions,https://www.toolshero.com/communication-skills/hofstede-cultural-dimensions/。  new window
圖書論文
1.Solon, G. S.(1989)。The value of panel data in economic research。Panel Surveys。John Wiley。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE