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題名:Understanding Online Intrusive Video Advertising: A Cognitive Absorption Perspective
書刊名:電子商務學報
作者:黃旭立蔡睿倫
作者(外文):Huang, Shiu-liTsai, Jui-lun
出版日期:2022
卷期:24:1
頁次:頁51-78
主題關鍵詞:網路影音廣告認知吸收廣告侵擾廣告煩躁廣告迴避Online video advertisingCognitive absorptionAd intrusivenessAd irritationAd avoidance
原始連結:連回原系統網址new window
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期刊論文
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23.Goel, L.、Johnson, N. A.、Junglas, I.、Ives, B.(2011)。From space to place: Predicting users' intentions to return to virtual worlds。MIS Quarterly,35(3),749-771。  new window
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25.Hackley, Peter、Webster, Jane(1997)。Teaching Effectiveness in Technology-mediated Distance Learning。The Academy of Management Journal,40(6),1282-1309。  new window
26.Venkatesh, Viswanath(2000)。Determinants of perceived ease of use: Integrating control, intrinsic motivation, and emotion into the technology acceptance model。Information Systems Research,11(4),342-365。  new window
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28.Janiszewski, Chris(1998)。The Influence of Display Characteristics on Visual Exploratory Search Behavior。Journal of Consumer Research,25(3),290-301。  new window
29.Agarwal, R.、Karahanna, E.(2000)。Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage。MIS Quarterly,24(4),665-694。  new window
30.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
31.Berger, S.、Wagner, U.、Schwand, C.(2012)。Assessing advertising effectiveness: The potential of goal-directed behavior。Psychology & Marketing,29(6),411-421。  new window
32.Guo, Y. M.、Klein, B. D.(2009)。Beyond the test of the four channel model of flow in the context of online shopping。Communications of the Association for Information Systems,24(1),837-856。  new window
33.Guo, Y. M.、Ro, Y. K.(2008)。Capturing flow in the business classroom。Decision Sciences Journal of Innovative Education,6(2),437-462。  new window
34.Mahnke, R.、Benlian, A.、Hess, T.(2015)。A grounded theory of online shopping flow。International Journal of Electronic Commerce,19(3),54-89。  new window
35.Morimoto, M.、Chang, S.(2009)。Psychological factors affecting perceptions of unsolicited commercial e-mail。Journal of Current Issues and Research in Advertising,31(1),63-73。  new window
36.Speck, P. S.、Elliott, M. T.(1997)。The antecedents and consequences of perceived advertising clutter。Journal of Current Issues & Research in Advertising,19(2),39-54。  new window
37.Podsakoff, Philip M.、MacKenzie, Scott B.、Lee, Jeong-Yeon、Podsakoff, Nathan P.(2003)。Common method biases in behavioral research: A critical review of the literature and recommended remedies。Journal of Applied Psychology,88(5),879-903。  new window
38.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
會議論文
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圖書
1.Csikszentmihalyi, M.、Csikszentmihalyi, I. S.(1988)。Optimal experience: Psychological studies of flow in consciousness。Cambridge University Press。  new window
2.Davenport, T. H.、Beck, J. C.(2001)。The Attention Economy: Understanding the New Currency of Business。Harvard Business Review Press。  new window
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5.Csikszentmihalyi, Mihaly(1990)。Flow: The psychology of optimal experience。Harper & Row。  new window
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7.Kline, Rex B.(2005)。Principles and practice of structural equation modeling。Guilford Press。  new window
其他
1.Mortensen, D.(2016)。The US digital media ad revenue report: The path to billion in annual revenue by 2021,https://www.businessin-sider.com/the-us-digital-media-ad-revenue-report-the-path-to-100-billion-in-annual-revenue-by-2021-2016-8。  new window
圖書論文
1.Nakamura, J.、Csikszentmihalyi, M.(2009)。Flow theory and research。Oxford Handbook of Positive Psychology。Oxford University Press。  new window
2.Guthrie, J. T.、Wigfield, A.(2000)。Engagement and motivation in reading。Handbook of reading research。Routledge。  new window
3.Chin, W. W.(1998)。The partial least squares approach for structural equation modeling。Modern methods for business research。Psychology Press。  new window
 
 
 
 
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