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S.(1988)。Optimal experience: Psychological studies of flow in consciousness。Cambridge University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Davenport, T. H.、Beck, J. C.(2001)。The Attention Economy: Understanding the New Currency of Business。Harvard Business Review Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Csíkszentmihályi, Mihály(1975)。Beyond boredom and anxiety。San Francisco, CA:Jossey-Bass。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Brehm, Sharon S.、Brehm, Jack W.(1981)。Psychological reactance: A theory of freedom and control。Academic Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Csikszentmihalyi, Mihaly(1990)。Flow: The psychology of optimal experience。Harper & Row。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Kline, Rex B.(2005)。Principles and practice of structural equation modeling。Guilford Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | Mortensen, D.(2016)。The US digital media ad revenue report: The path to billion in annual revenue by 2021,https://www.businessin-sider.com/the-us-digital-media-ad-revenue-report-the-path-to-100-billion-in-annual-revenue-by-2021-2016-8。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Nakamura, J.、Csikszentmihalyi, M.(2009)。Flow theory and research。Oxford Handbook of Positive Psychology。Oxford University Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Guthrie, J. T.、Wigfield, A.(2000)。Engagement and motivation in reading。Handbook of reading research。Routledge。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Chin, W. W.(1998)。The partial least squares approach for structural equation modeling。Modern methods for business research。Psychology Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |