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題名：孤伶伶讓人憐？探討受害者數量、慈善議題種類與自我建構個人差異對慈善廣告效果之影響
書刊名：臺大管理論叢
作者：張純端／陳亦嘉／張佳涵
作者(外文)：Chang, Chun-tuan／Chen, Yi-chia／Chang, Chia-han
出版日期：2022
卷期：32:2
頁次：頁85-122
主題關鍵詞：慈善廣告；可辨識受害者效果；慈善議題種類；自我建構理論；罪惡感；Charity advertising；Identified victim effect；Cause acuteness；Self-construal；Guilty
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期刊論文
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4.Hibbert, S. A.、Smith, A.、Davies, A.、Ireland, F.(2007)。Guilt appeals: Persuasion knowledge and charitable giving。Psychology and Marketing，24(8)，723-742。  new window
5.Gudykunst, W. B.、Lee, C. M.(2003)。Assessing the validity of self-construal scales: A response to Levine et al。Human Communication Research，29(2)，253-274。  new window
6.Hong, Jiewen、Chang, Hannah H.(2015)。''I'' follow my heart and ''We'' rely on reasons: The impact of self-construal on reliance on feelings versus reasons in decision making。Journal of Consumer Research，41(6)，1392-1411。  new window
7.Vanhamme, Joëlle、Lindgreen, Adam、Reast, Jon、Van Popering, Nathalie(2012)。To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing。Journal of Business Ethics，109(3)，259-274。  new window
8.Ellen, P. S.、Mohr, L. A.、Webb, D. J.(2000)。Charitable programs and the retailer: Do they mix?。Journal of Retailing，76(3)，393-406。  new window
9.Hayes, A. F.(2015)。An index and test of linear moderated mediation。Multivariate Behavioral Research，50(1)，1-22。  new window
10.Chang, C.-T.、Cheng, Z.-H.(2015)。Tugging on heartstrings: Shopping orientation, mindset, and consumer responses to cause-related marketing。Journal of Business Ethics，127(2)，337-350。  new window
11.Cornwell, T. Bettina、Coote, Leonard V.(2005)。Corporate Sponsorship of a Cause: The Role of Identification in Purchase Intent。Journal of Business Research，58(3)，268-276。  new window
12.Grau, S. L.、Folse, J. A. G.(2007)。Cause-Related Marketing (CRM): The influence of donation proximity and message framing cues on the less involved consumer。Journal of Advertising，36(4)，19-33。  new window
13.Duclos, R.、Barasch, A.(2014)。Prosocial behavior in intergroup relations: How donor self-construal and recipient group-membership shape generosity。Journal of Consumer Research，41(1)，93-108。  new window
14.Kim, J.-E.、Johnson, K. K. P.(2013)。The impact of moral emotions on cause-related marketing campaigns: A cross-cultural examination。Journal of Business Ethics，112(1)，79-90。  new window
15.Sharmeas, D.、Shabbir, H. A.(2011)。Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal。European Journal of Marketing，45(5)，720-738。  new window
16.Small, D. A.、Loewenstein, G.、Slovic, P.(2007)。Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims。Organizational Behavior and Human Decision Processes，102(2)，143-153。  new window
17.Basil, D. Z.、Ridgway, N. M.、Basil, M. D.(2008)。Guilt and giving: a process model of empathy and efficacy。Psychology & Marketing，25(1)，1-23。  new window
18.Cui, Y.、Trent, E. S.、Sullivan, P. M.、Matiru, G. N.(2003)。Cause-related marketing: how generation Y responds。International Journal of Retail & Distribution Management，31(6)，310-320。  new window
19.Erlandsson, A.、Björklund, F.、Bäckström, M.(2015)。Emotional reactions, perceived impact and perceived responsibility mediate the identifiable victim effect, proportion dominance effect and in-group effect respectively。Organizational Behavior and Human Decision Processes，127，1-14。  new window
20.Eisenberg, N.、Zhou, Q.、Koller, S.(2001)。Brazilian adolescents' prosocial moral judgment and behavior: Relations to sympathy, perspective taking, gender‐role orientation, and demographic characteristics。Child Development，72(2)，518-534。  new window
21.Singelis, Theodore M.(1994)。The measurement of independent and interdependent self-construals。Personality and Social Psychology Bulletin，20(5)，580-591。  new window
22.Trafimow, David、Triandis, Harry C.、Goto, Sharon G.(1991)。Some tests of the distinction between the private self and the collective self。Journal of Personality & Social Psychology，60(5)，649-655。  new window
23.Simpson, Bonnie、White, Katherine、Laran, Juliano(2018)。When public recognition for charitable giving backfires: The role of independent self-construal。Journal of Consumer Research，44(6)，1257-1273。  new window
24.Markus, Hazel R.、Kitayama, Shinobu(1991)。Culture and the self: Implications for cognition, emotion, and motivation。Psychological Review，98(2)，224-253。  new window
25.Oyserman, Daphna、Coon, Heather M.、Kemmelmeier, Markus(2002)。Rethinking Individualism and Collectivism: Evaluation of Theoretical Assumptions and Meta-analyses。Psychological Bulletin，128(1)，3-72。  new window
26.Strahilevitz, Michal A.、Myers, John G.(1998)。Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell。Journal of Consumer Research，24(4)，434-446。  new window
27.Hou, J.、Du, L.、Li, J.(2008)。Cause's attributes influencing consumer's purchasing intention: Empirical evidence from China。Asia Pacific Journal of Marketing and Logistics，20(4)，363-380。  new window
28.Small, Deborah A.、Verrochi, Nicole M.(2009)。The Face of Need: Facial Emotion Expression on Charity Advertisements。Journal of Marketing Research，46(6)，777-787。  new window
29.Lafferty, Barbara A.、Goldsmith, Ronald E.(2005)。Cause-Brand Alliances: Does the Cause Help the Brand or Does the Brand Help the Cause?。Journal of Business Research，58(4)，423-429。  new window
30.Wu, E. C.、Moore, S. G.、Fitzsimons, G. J.(2019)。Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others。Journal of Consumer Research，46(3)，508-527。  new window
31.Block, L. G.(2005)。Self-referenced fear and guilt appeals: The moderating role of self-construal。Journal of Applied Social Psychology，35(11)，2290-2309。  new window
32.Chang, C. T.、Chu, X. Y.、Tsai, I. T.(2021)。How cause marketing campaign factors affect attitudes and purchase intention。Journal of Advertising Research，61(1)，58-77。  new window
33.Cryder, C. E.、Loewenstein, G.、Scheines, R.(2013)。The donor is in the details。Organizational Behavior and Human Decision Processes，120(1)，15-23。  new window
34.De Luca, R.、Ferreira, M.、Botelho, D.(2016)。When guilt induces charity: The emotional side of philanthropy。European Journal of Business and Social Sciences，5(2)，44-58。  new window
35.Duhachek, A.、Agrawal, N.、Han, D.(2012)。Guilt versus shame: Coping, fluency, and framing in the effectiveness of responsible drinking messages。Journal of Marketing Research，49(6)，928-941。  new window
36.Ye, N.、Teng, L.、Yu, Y.、Wang, Y.(2015)。"What's in it for me?": The effect of donation outcomes on donation behavior。Journal of Business Research，68(3)，480-486。  new window
37.van Horen, F.、Pöhlmann, C.、Koeppen, K.、Hannover, B.(2008)。Importance of personal goals in people with independent versus interdependent selves。Social Psychology，39(4)，213-221。  new window
38.Sun, S.、Merolla, A. J.、Seo, M.、Zhang, S.(2013)。Self-construal and natural disaster coverage: How self perception influences psychological intrusion and concern for others。Asian Journal of Communication，23(1)，17-37。  new window
39.Singh, J.、Crisafulli, B.(2020)。How intensity of cause-related marketing guilt appeals influences consumers: The roles of company motive and consumer identification with the brand。Journal of Advertising Research，60(2)，148-162。  new window
40.Skitka, L. J.(1999)。Ideological and attributional boundaries on public compassion: Reactions to individuals and communities affected by a natural disaster。Personality and Social Psychology Bulletin，25(7)，793-808。  new window
41.Nesler, M. S.、Aguinis, H.、Quigley, B. M.、Tedeschi, J. T.(1993)。The effect of credibility on perceived power。Journal of Applied Social Psychology，23(17)，1407-1425。  new window
42.顧萱萱(20210800)。質疑性訊息、消費者自我建構與說服。臺大管理論叢，31(2)，101-128。new window  延伸查詢new window
43.Lee, S.、Feeley, T. H.(2016)。The identifiable victim effect: A meta-analytic review。Social Influence，11(3)，199-215。  new window
44.Lin, Z.、Lin, Y.、Han, S.(2008)。Self-construal priming modulates visual activity underlying global/local perception。Biological Psychology，77(1)，93-97。  new window
45.Kemmelmeier, M.、Jambor, E. E.、Letner, J.(2006)。Individualism and good works: Cultural variation in giving and volunteering across the United States。Journal of Cross-Cultural Psychology，37(3)，327-344。  new window
46.Kogut, T.、Ritov, I.(2005)。The "identified victim" effect: An identified group, or just a single individual?。Journal of Behavioral Decision Making，18(3)，157-167。  new window
47.Krishna, A.、Zhou, R.、Zhang, S.(2008)。The effect of self-construal on spatial judgments。Journal of Consumer Research，35(2)，337-348。  new window
48.Friedrich, J.、McGuire, A.(2010)。Individual differences in reasoning style as a moderator of the identifiable victim effect。Social Influence，5(3)，182-201。  new window
49.Cotte, J.、Coulter, R. A.、Moore, M.(2005)。Enhancing or Disrupting Guilt: The Role of Ad Credibility and Perceived Manipulative Intent。Journal of Business Research，58(3)，361-368。  new window
圖書
1.Hoffman, Martin L.(2000)。Empathy and moral Development: Implications for Caring and Justice。Cambridge University Press。  new window
2.Izard, Carroll E.(1977)。Human Emotions。Plenum Press。  new window
3.Hesz, A.、Neophytou, B.(2010)。Guilt Trip: From Fear to Guilt on The Green Bandwagon。Wiley。  new window
4.Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。  new window
圖書論文
1.Tangney, J. P.、Stuewig, J.、Mashek, D. J.(2007)。What's moral about: The self-conscious emotions?。The self-conscious emotions: Theory and research。New York：Guilford Press。  new window
2.Slovic, P.(2010)。If I look at the mass I will never act: Psychic numbing and genocide。Emotions and Risky Technologies。Springer。  new window
3.Ghingold, M.(1981)。Guilt arousing communications: An unexplored variable。Advances in Consumer Research。Association for Consumer Research。  new window
 
 
 
 
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