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題名：中國大陸本土運動品牌社群媒體行銷效果
書刊名：大專體育學刊
作者：王延婷／王豐家／張育綺／湯添進
作者(外文)：Wang, Yan-ting／Wang, Fong-jia／Chang, Yuchi／Tan, Tien-chin
出版日期：2022
卷期：24:3
頁次：頁313-329
主題關鍵詞：新浪微博；數位行銷框架；貼文；圖像；動態影像；Sina Weibo；Digital marketing framework；Post；Image；Video
原始連結：連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:34
  • 點閱點閱:3
期刊論文
1.Baird, Carolyn Heller、Parasnis, Gautam(2011)。From social media to social customer relationship management。Strategy and Leadership，39(5)，30-37。  new window
2.Kim, Y. K.、Trail, G.(2011)。A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach。Journal of Sport Management，25(1)，57-69。  new window
3.Sim, J.、Wright, C. C.(2005)。The Kappa Statistic in Reliability Studies: Use, Interpretation, and Sample Size Requirements。Physical Therapy，85(3)，257-268。  new window
4.吳紹群(20020200)。內容分析法與圖書館學研究。圖書與資訊學刊，40，47-61。new window  延伸查詢new window
5.欒斌、邱于平、楊荏傑、郭致妘(20140600)。全球品牌企業之社群媒體應用分析。電子商務研究，12(2)，121-141。new window  延伸查詢new window
6.邱仕騰、蕭嘉惠(20140300)。病毒行銷於Facebook運動賽事粉絲專頁之應用。中華體育季刊，28(1)=108，11-20。new window  延伸查詢new window
7.Billings, A. C.、Burch, L. M.、Zimmerman, M. H.(2015)。Fragments of us, fragments of them: social media, nationality, and US perceptions of the 2014 FIFA World Cup。Soccer & Society，16(5/6)，726-744。  new window
8.金永生、王睿、陳祥兵(2011)。企業微博營銷效果和粉絲數量的短期互動模型。管理科學，24(4)，71-83。  延伸查詢new window
9.Alalwan, A. A.、Rana, N. P.、Dwivedi, Y. K.、Algharabat, R.(2017)。Social Media in Marketing: A Review and Analysis of the Existing Literature。Telematics and Informatics，34(7)，1177-1190。  new window
10.Kaplan, Andreas M.、Haenlein, Michael(2010)。Users of the world, unite! The challenges and opportunities of Social Media。Business Horizons，53(1)，59-68。  new window
11.Duffett, R. G.(2015)。Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials。Internet Research，25(4)，498-526。  new window
12.黃煜、徐任賢(20171200)。The Applications of Social Media in Sports Marketing。體育學報，50(特刊)，1-18。new window  延伸查詢new window
13.蔡雅欣、程紹同(20171200)。運動員運用社群媒體提升品牌價值之初探。臺南大學體育學報，12，29-41。new window  延伸查詢new window
14.蔡慧貞、徐茂洲(20160900)。陽岱鋼粉絲專頁使用行為模式之實證研究。運動教練科學，43，47-66。new window  延伸查詢new window
15.Nisar, T. M.、Prabhakar, G.、Patil, P. P.(2018)。Sports clubs' use of social media to increase spectator interest。International Journal of Information Management，43，188-195。  new window
16.Kannan, P. K.、Li, H. A.(2017)。Digital marketing: A framework, review and research agenda。International Journal of Research in Marketing，34(1)，22-45。  new window
17.胡逸翮、岳修平(20190600)。社群媒體之食品安全風險溝通行為研究--以新浪微博為例。圖書資訊學刊，17(1)，151-183。new window  延伸查詢new window
18.陳新楓、邢尊明(2019)。基於SICAS模型的體育企業微博營銷策略研究。吉林體育學院學報，35(4)，38-43。  延伸查詢new window
19.Bruhn, M.、Schnebelen, S.(2017)。Integrated marketing communication--From an instrumental to a customer-centric perspective。European Journal of Marketing，51(3)，464-489。  new window
20.Carrillat, F. A.、d'Astous, A.、Grégoire, E. M.(2014)。Leveraging social media to enhance recruitment effectiveness: A Facebook experiment。Internet Research，24(4)，474-495。  new window
21.Chan, N. L.、Guillet, B. D.(2011)。Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites?。Journal of Travel & Tourism Marketing，28(4)，345-368。  new window
22.Coyle, J. R.、Thorson, E.(2001)。The effects of progressive levels of interactivity and vividness in web marketing sites。Journal of Advertising，30(3)，65-77。  new window
23.Cvijikj, I. P.、Michahelles, F.(2013)。Online engagement factors on Facebook brand pages。Social Network Analysis and Mining，3(4)，843-861。  new window
24.Felix, R.、Rauschnabel, P. A.、Hinsch, C.(2017)。Elements of strategic social media marketing: A holistic framework。Journal of Business Research，70，118-126。  new window
25.Kierzkowski, A.、McQuade, S.、Waitman, R.、Zeisser, M.(1996)。Marketing to the digital consumer。The Mckinsey Quarterly，3，5-21。  new window
26.Murdough, C.(2009)。Social media measurement: It's not impossible。Journal of Interactive Advertising，10(1)，94-99。  new window
27.Sabate, F.、Berbegal-Mirabent, J.、Cañabate, A.、Lebherz, P. R.(2014)。Factors influencing popularity of branded content in Facebook fan pages。European Management Journal，32(6)，1001-1011。  new window
28.Saravanakumar, M.、SuganthaLakshmi, T.(2012)。Social media marketing。Life Science Journal，9(4)，4444-4451。  new window
29.Siguencia, L. O.、Herman, D.、Marzano, G.、Rodak, P.(2017)。The role of social media in sports communication management: An analysis of Polish top league teams' strategy。Procedia Computer Science，104，73-80。  new window
30.Teo, T. S. H.、Tan, J. S.(2002)。Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore。Internet Research，12(3)，258-275。  new window
31.Waters, R. D.、Burnett, E.、Lamm, A.、Lucas, J.(2009)。Engaging stakeholders through social networking: How nonprofit organizations are using Facebook。Public Relations Review，35(2)，102-106。  new window
32.Xiang, Z.、Gretzel, U.、Fesenmaier, D. R.(2009)。Semantic representation of tourism on the internet。Journal of Travel Research，47(4)，440-453。  new window
33.Zhou, F.、Mou, J.、Su, Q.、Wu, Y. C. J.(2020)。How does consumers' perception of sports stars' personal brand promote consumers' brand love? A mediation model of global brand equity。Journal of Retailing and Consumer Services，54。  new window
34.Fortin, David R.、Dholakia, Ruby R.(2005)。Interactivity and Vividness Effects on Social Presence and Involvement with a Web-Based Advertisement。Journal of Business Research，58(3)，387-396。  new window
會議論文
1.Cha, Meeyoung、Haddadi, Hamed、Benevenuto, Fabrício、Gummadi, Krishna P.(2010)。Measuring User Influence in Twitter: The Million Follower Fallacy。The Fourth International AAAI Conference on Weblogs and Social Media，(會議日期: 2010/05/23-05/26)。Washington, DC：AAAI Press。10-17。  new window
學位論文
1.胡德瑄(2015)。改善Twitter介面設計以提升使用者在社群網站之互動性(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Neuendorf, K. A.(2002)。The Content Analysis Guidebook。Sage。  new window
2.劉東明(2012)。微博營銷：微時代營銷大革命。清華大學出版社。  延伸查詢new window
3.Riffe, D.、Lacy, S.、Fico, F.、Watson, B.(2019)。Analyzing media messages: Using quantitative content analysis in research。Routledge。  new window
4.Tuten, T. L.(2020)。Social media marketing。Sage Publications。  new window
其他
1.中國董事局(20201230)。2020第六屆中國市場最具影響力體育品牌50強，http://www.dongshiju.com/news/china/2020-12-24/22305.html。  延伸查詢new window
2.張彬(20190329)。2018年業績出爐．安踏體育（02020）等四大國產運動品牌誰過得最好？，https://finance.ifeng.com/c/7lRLlyuXctI。  延伸查詢new window
3.新浪公益(20190411)。新浪微公益2018年度運營報告，http://gongyi.sina.com.cn/gyzx/qt/2019-04-11/doc-ihvhiqax1681146.shtml。  延伸查詢new window
4.樊博(20170117)。2016微博企業白皮書，https://data.weibo.com/report/reportDetail?id=348。  延伸查詢new window
5.Kemp, S.(20190131)。Digital in 2019: Global internet use accelerates，https://wearesocial.com/uk/blog/2019/01/digital-in-2019-global-internet-use-accelerates/。  new window
圖書論文
1.Marinos, A.、Briscoe, G.(2009)。Community cloud computing。Cloud computing。Springer。  new window
 
 
 
 
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