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題名：在跨際中演化：策略溝通領域的發展脈絡與現況
書刊名：傳播與社會學刊
作者：顏瑞宏／胡光夏
作者(外文)：Yen, Jui-hung／Hu, Guang-shiash
出版日期：2022
卷期：62
頁次：頁105-146
主題關鍵詞：四階段模型；社群革命；策略溝通；傳播研究；領域發展；Four-stage model；Social media evolution；Strategic communication；Communication study；Field development
原始連結：連回原系統網址new window
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期刊論文
1.Domingo, D.、Heinonen, A.(2008)。Weblogs and journalism: A typology to explore the blurring Boundaries。Nordicom Review，29(1)，3-15。  new window
2.Smith, B. G.(2010)。Socially distributing public relations: Twitter, Haiti, and interactivity in social media。Public Relations Review，36(4)，329-335。  new window
3.Kotler, P.(1972)。A generic concept of marketing。Journal of Marketing，36(2)，46-54。  new window
4.方鵬程(20100300)。美軍戰略性傳播的媒體運用分析：以2003年波斯灣戰爭為例。復興崗學報，97，23-45。new window  延伸查詢new window
5.樓榕嬌、李智偉(20100600)。從資訊時代戰略傳播思維析論國軍之新聞發佈。復興崗學報，98，27-50。new window  延伸查詢new window
6.胡光夏、陳竹梅(20100600)。數位時代下的軍事傳播學研究。復興崗學報，98，1-25。new window  延伸查詢new window
7.段復初、莫大華(20090600)。美國反恐戰爭的本質與戰略溝通。復興崗學報，94，1-21。new window  延伸查詢new window
8.趙啟正(2015)。提升對戰略傳播的認識和實踐。公共外交季刊，2015(3)，1-5+123。  延伸查詢new window
9.陳敏雄(20130700)。美軍軍事階層「戰略溝通」對國軍政戰戰力整建之啟示。國防雜誌，28(4)，55-74。new window  延伸查詢new window
10.Hallahan, Kirk、Holtzhausen, Derina、van Ruler, B.、Verčič, D.、Sriramesh, K.(2007)。Defining Strategic Communication。International Journal of Strategic Communication，1(1)，3-35。  new window
11.Dimitriu, G. R.(2012)。Winning the story war: Strategic communication and the conflict in Afghanistan。Public Relations Review，38(2)，195-207。  new window
12.Scanlon, J. D.(2007)。In Defense of Military Public Affairs Doctrine。Military Review，87(3)，92-96。  new window
13.Alexander, D. E.(2014)。Social media in disaster risk reduction and crisis management。Science and Engineering Ethics，20(3)，717-733。  new window
14.許世宗(20170200)。當前兩岸戰略溝通策略比較研究。海軍學術雙月刊，51(1)，6-21。  延伸查詢new window
15.O'Connor, A.、Shumate, M.(2018)。A multidimensional network approach to strategic communication。International Journal of Strategic Communication，12(4)，399-416。  new window
16.Thomas, Timothy(2004)。Russia's Reflexive Control Theory and the Military。Journal of Slavic Military Studies，17(2)，237-256。  new window
17.Coombs, W. T.(2015)。The value of communication during a crisis: Insights from strategic communication research。Business Horizons，58(2)，141-148。  new window
18.Macnamara, J.、Gregory, A.(2018)。Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening。International Journal of Strategic Communication，12(4)，469-486。  new window
19.Nothhaft, H.、Werder, K. P.、Verčič, D.、Zerfass, A.(2018)。Strategic communication: Reflections on an elusive concept。International Journal of Strategic Communication，12(4)，352-366。  new window
20.Werder, K. P.、Nothhaft, H.、Verčič, D.、Zerfass, A.(2018)。Strategic communication as an emerging interdisciplinary paradigm。International Journal of Strategic Communication，12(4)，333-351。  new window
21.Zerfass, A.、Verčič, D.、Nothhaft, H.、Werder, K. P.(2018)。Strategic communication: Defining the field and its contribution to research and practice。International Journal of Strategic Communication，12(4)，487-505。  new window
22.于群(2007)。社會科學研究與美國心理冷戰戰略--以「學說宣傳項目」為核心的探討。美國研究，21(2)，68-82。  延伸查詢new window
23.于朝暉(2008)。整合公共外交--國家形象構建的戰略溝通新視角。國際觀察，2008(1)，21-28。  延伸查詢new window
24.范以錦、張天赦(2010)。媒體善用策略傳播才能化險為夷。新聞實踐，2010(12)，19-21。  延伸查詢new window
25.陳怡如、黃煜(2019)。中國社會變遷、媒體環境與策略傳播研究。傳播與社會學刊，49，v-x。  延伸查詢new window
26.畢研韜(2017)。釐清戰略傳播十個基本問題。青年記者，2017(4)，48-49。  延伸查詢new window
27.張衛婷(2017)。社交媒體在「阿拉伯之春」中的作用辨析。資訊安全與通信保密，2017(5)，46-60。  延伸查詢new window
28.楊啟飛、陳虹(2019)。中國戰略傳播研究框架與話語體系構建--第二屆戰略傳播研究高峰論壇綜述。新媒體與社會，2019(2)，201-216。  延伸查詢new window
29.劉嘉霖、林立偉(20190300)。美國戰略溝通爭論與改革：兼論其對我國發展戰略溝通機制之啟示。國防雜誌，34(1)，89-112。new window  延伸查詢new window
30.嚴三九、劉峰(2015)。從戰略性傳播視角探析金磚國家的國際傳播策略。現代傳播（中國傳媒大學學報），2015(2)，45-49。  延伸查詢new window
31.Andrews, L.(2006)。Spin: From tactic to tabloid。Journal of Public Affairs，6(1)，31-45。  new window
32.Avery, E.、Lariscy, R.、Sweetser, K. D.(2010)。Social media shared-or divergent-uses? A coorientation analysis of public relations practitioners and journalists。International Journal of Strategic Communication，4(3)，189-205。  new window
33.Divisova, V.(2014)。Strategicka komunikace v protipovstaleckych operacich NATO。Obrana a Strategie，2，105-119。  new window
34.Heide, M.、von Platen, S.、Simonsson, C.、Falkheimer, J.(2018)。Expanding the scope of strategic communication: Towards a holistic understanding of organizational complexity。International Journal of Strategic Communication，12(4)，452-468。  new window
35.Holmström, S.、Falkheimer, J.、Nielsen, A. G.(2009)。Legitimacy and strategic communication in globalization: The cartoon crisis and other legitimacy conflicts。International Journal of Strategic Communication，4(1)，1-18。  new window
36.Holtzhausen, D. R.(2002)。Towards a postmodern research agenda for public relations。Public Relations Review，28(3)，251-264。  new window
37.Hutchinson, W.(2006)。Information warfare and deception。Information Science，9，213-223。  new window
38.Linke, A.、Zerfass, A.(2012)。Future trends in social media use for strategic communication: Results of a Delphi study。Public Communication Review，2(2)，17-29。  new window
39.Macnamara, J.、Zerfass, A.(2017)。Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes。Communication Research and Practice，3(4)，319-334。  new window
40.Madrigal, A.(20121012)。Dark social: We have the whole history of the web wrong。The Atlantic。  new window
41.Neilson, D.、Leitch, S.(1997)。Reframing public relations: New directions for theory and practice。Australian Journal of Communication，24(2)，17-32。  new window
42.Peng, H. P.(2019)。An exploratory study of advancing interdisciplinary research trends in digital new media。Journal of Advanced Research in Social Sciences and Humanities，4(5)，156-165。  new window
43.Peterson, P. G.(2002)。Public diplomacy and the war on terrorism。Foreign Affairs，81(5)，74-94。  new window
44.Seiffert-Brockmann, J.(2018)。Evolutionary psychology: A framework for strategic communication research。International Journal of Strategic Communication，12(4)，417-432。  new window
45.Shadi, M.(2018)。The principles of newspeak or how language defines reality in Orwell's 1984。Journal of International Social Research，11(59)，180-186。  new window
46.Shneider, A. M.(2009)。Four stages of a scientific discipline; four types of scientist。Trends in Biochemical Sciences，34(5)，217-223。  new window
47.van Ruler, B.(2007)。Communication in public relations: The Achilles Heel of quality public relations。Sphera Publica，7，111-140。  new window
48.Wallenius, C.、Nilsson, S.(2019)。A lack of effect studies and of effects: The use of strategic communication in the military domain。International Journal of Strategic Communication，13(5)，404-417。  new window
49.Wehmeier, S.(2006)。Dancers in the dark: The myth of rationality in public relations。Public Relations Review，32(3)，213-220。  new window
50.Winkler, P.、Etter, M.(2018)。Strategic communication and emergence: A dual narrative framework。International Journal of Strategic Communication，12(4)，382-398。  new window
51.Ziff, W. B.(1992)。The crisis of confidence in advertising。Journal of Advertising Research，32(4)，RC2-RC5。  new window
會議論文
1.Macnamara, J.(2014)。Breaking the PR measurement and evaluation deadlock: A new approach and model。2014 Association for Measurement and Evaluation of Communication International Summit on Measurement。  new window
2.Nothhaft, H.、Verčič, D.、Werder, K.、Zerfass, A.(2017)。Future directions of strategic communication: Towards the second decade of an emerging field。67th Annual International Communication Association Conference。  new window
研究報告
1.U.S. Defense Science Board、Schneider, W. Jr.(2004)。Report of the Defense Science Board Task Force on Strategic Communication。Office of the Under Secretary of Defense for Acquisition, Technology, and Logistics。  new window
2.Hast, L.、Ossiansson, E.(2008)。Konsumtionsmakt 2.0。Handelshögskolan, Göteborgs universitet。  new window
3.Zerfass, A.、Verhoeven, P.、Tench, R.、Moreno, A.、Verčič, D.(2011)。European communication monitor 2011-empirical insights into strategic communication in Europe: Results of an empirical survey in 43 countries。EACD：EUPRERA。  new window
學位論文
1.吳淑如(2020)。解構美軍戰略溝通機制兼論對國軍政治作戰的影響(博士論文)。淡江大學。new window  延伸查詢new window
2.胡哲瑋(2016)。以戰略溝通理論看新媒體時代下軍紀案件對國軍形象的影響：以洪仲丘案及江國慶案為例(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Armistead, L.(2004)。Information Operations: Warfare and the Hard Reality of Soft Power。Washington, DC：Brassey's INC。  new window
2.Ewen, Stuart(1996)。PR! A Social History of Spin。New York, NY：Basic Books。  new window
3.Bush, George W.(2006)。National Strategy for Combating Terrorism。Washington D.C：White House。  new window
4.Chairman of the Joint Chiefs of Staff(2006)。National Military Strategic Plan for the War on Terrorism。The Joint Chiefs of Staff。  new window
5.胡光夏(2007)。媒體與戰爭：「媒介化」、「公關化」、「視覺化」戰爭新聞的產製與再現。五南圖書出版有限公司。  延伸查詢new window
6.Altheide, D. L.(1995)。An ecology of communication: Cultural formats of control。Aldine de Gruyter。  new window
7.Manheim, Jarol B.(1994)。Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence。Oxford University Press。  new window
8.Louw, P. Eric(2001)。The Media and Cultural Production。Sage。  new window
9.Fortner, Robert S.(1993)。International Communication: History, Conflict, and Control of the Global Metropolis。Wadsworth。  new window
10.Thayer, L.(1987)。On communication: Essays in understanding。Norwood, NJ：Ablex。  new window
11.Harland, Richard(1987)。Superstructuralism: The Philosophy of Structuralism and Post- Structuralism。Methuen。  new window
12.Fialka, J. J.(1991)。Hotel Warriors: Covering the Gulf War。Washington, DC：Woodrow Wilson Center Press。  new window
13.Carruthers, S. L.(2000)。The Media at War: Communication and Conflict in the Twentieth Century。New York：St. Martin's Press。  new window
14.Gorman, L.、McLean, D.(2003)。Media and society in the Twentieth century。Blackwell Publishing。  new window
15.Tatham, Steve(2008)。Strategic Communication: A Primer。Defence Academy of the United Kingdom, Advanced Research and Assessment Group。  new window
16.Cutlip, S. M.、Center, A. H.、Broom, G. M.(1994)。Effective Public Relations。Prentice-Hall。  new window
17.Sharkey, J.(1991)。Under Fire: U.S. Military Restrictions on the Media from Grenada to the Persian Gulf。Washington, DC：The Center for Public Integrity。  new window
18.Moskos, Charles C.、Williams, John Allen、Segal, David R.(2000)。The Postmodern Military: Armed Forces After the Cold War。Oxford University Press。  new window
19.Bernays, Edwards L.(1955)。The Engineering of Consent。University of Oklahoma Press。  new window
20.陳中吉、洪陸訓(2012)。美軍反叛亂作戰與戰略溝通：以阿富汗戰爭為例（2001-2012）。臺北：國防大學政治作戰學院。  延伸查詢new window
21.Historical Office (or Office of the Historian), Bureau of Public Affairs、Rose, L. A.、Petersen, N. H.(1984)。Foreign relations of the United States, 1952-1954, National Security Affairs。Washington：United States Government Printing Office。  new window
22.Paul, Christopher(2011)。Strategic Communication: Origins, Concepts, and Current Debates。Praeger。  new window
23.方鵬程(20110000)。宣傳與戰爭：從「宣傳戰」到「公關化戰爭」。新北：揚智文化。new window  延伸查詢new window
24.Jowett, Garth S.、O'Donnell, Victoria(1992)。Propaganda and persuasion。Sage。  new window
25.方鵬程(2007)。戰爭傳播：一個「傳播者」取向研究。秀威資訊科技。new window  延伸查詢new window
26.劉同舜、姚椿齡(1992)。戰後世界歷史長編。上海人民出版社。  延伸查詢new window
27.Anaïs, R.、Kristin, W.、Jeremy, J. J.(2010)。NATO's strategic communications concept and its relevance for France。RAND。  new window
28.Christensen, L. T.、Morsing, M.、Cheney, G.(2008)。Corporate communications: Convetion, complexity, and critique。Sage。  new window
29.Coombs, W. T.、Heath, R. L.(2006)。Today's public relations。Sage。  new window
30.Czarniawska, B.(2009)。Organizing in the face of risk and threat。Edward Elgar。  new window
31.Hjorth, L.、Hinton, S.(2019)。Understanding social media。Sage。  new window
32.NATO(2017)。NATO strategic communications handbook。HQ Supreme Allied Commander Transformation。  new window
33.Orwell, G.(2009)。Nineteen eighty-four。Everyman's Library。  new window
34.Solis, B.、Breakenridge, D.(2009)。Putting the public back in public relations: How social media is reinventing the aging business of PR。Pearson Education。  new window
35.Susskind, L.、McKearnan, S.、Thomas-Larmer, J.(1999)。The consensus building handbook: A comprehensive guide to reaching agreement。Sage。  new window
36.Tatham, S.、Le Page, R.(2014)。NATO strategic communication: More to be done?。Center for Security and Strategic Research, National Defence Academy of Latvia。  new window
37.Young, P.、Jesser, P.(1997)。The media and the military: From Crimea to Desert Strike。St. Martin's Press。  new window
其他
1.Dao, James，Schmitt, Eric(20020219)。Pentagon Readies Efforts to Sway Sentiment Abroad。  new window
2.U.S. Deputy Secretary of Defense(2006)。2006 Quarterly Defense Review Strategic Communication Execution Roadmap，Department of Defense。  new window
3.Hendrix, P.，Risley, E.(20110916)。How SoLoMo is empowering consumers, transforming shopping and disrupting advertising and retailing，http://www.immr.org/downloads/solomo-brief-201109.pdf。  new window
4.Keir, G.，Sherr, J.，Seaboyer, A.(2018)。Russian reflexive control，http://cradpdf.drdc-rddc.gc.ca/PDFS/unc322/p807769_A1b.pdf.。  new window
5.(20210302)。Master's in strategic communication programs，https://www.mastersincommunications.com/specializations/strategic-communication。  new window
6.Owyang, J.(20130508)。Altimeter research: Social business spreads across the enterprise，http://www.web-strategist.com/blog/2013/05/08/altimeter-research-social-business-spreads-across-the-enterprise/。  new window
7.UCLan(20150405)。Student handbook: MA strategic communication，https://www5.uclan.ac.uk/ou/aqasu/coursedocumentation/student_handbooks/sh_ma_strategic_communication.pdf。  new window
8.UK Ministry of Defence(2011)。Joint doctrine note 1/11--strategic communication: The defence contribution，Development, Concepts and Doctrine Centre。  new window
圖書論文
1.Hallin, D. C.(1997)。The Media and War。International Media Research: A Critical Survey。Routledge。  new window
2.Hiebert, R. E.(1995)。Mass Media as Weapons of Modern Warfare。Impact of Mass Media: Current Issues。NY：Longman。  new window
3.Cate, Hugh C.(1998)。Military and Media Relations。Contemporary Media Issues。Visim Press。  new window
4.Baudrillard, J.(1988)。Simulacra and simulations。Selected writings。Stanford：Stanford University Press。  new window
5.Mungham, G.(1987)。Grenada: News Blackout in the Caribbean。The Fog of War。Heinemann。  new window
6.Sorenson, T. C.(2006)。We Become Propagandists。Readings in propaganda and persuasion: New and classic essays。Thousand Oaks, CA：Sage。  new window
7.Corner, J.(2007)。Media, power and political culture。Media studies: Key issues and debates。Sage。  new window
8.Falkheimer, J.、Heide, M.(2015)。Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media。The Routledge handbook of strategic communication。Routledge。  new window
9.Garfield, A.(2008)。Recovering the lost art of counterpropaganda: An assessment of the War of Ideas in Iraq。Strategic influence: Public diplomacy, counterpropaganda, and political warfare。The Institute of World Politics Press。  new window
10.Grunig, J. E.、Huang, Y. H.(2000)。From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes。Public relations as relationship management: A relational approach to the study and practice of public relations。Routledge。  new window
11.Jacobson, T. L.、Jang, W. Y.(2002)。Media, war, peace, and global civil society。The handbook of intercultural and international communication。Sage。  new window
12.Keeble, R.(1998)。The myth of Saddam Hussein: New militarism and the propaganda function of the human interest story。Media ethics。Routledge。  new window
13.Kruckeberg, D.(2020)。What is (are) strategic communications in Russia?。Strategic communications in Russia: Public relations and advertising。Routledge。  new window
14.Lewis, B. K., Nichols, C.(2015)。Social media and strategic communication: An examination of theory and practice in communication research。The Routledge handbook of strategic communication。Routledge。  new window
15.Nothhaft, H.、Schölzel, H.(2014)。(Re-)Reading Clausewitz: The strategy discourse and its implications for strategic communication。The Routledge handbook of strategic communication。Routledge。  new window
16.Taylor, M.(2010)。Public relations in the enactment of civil society。The SAGE handbook of public relations。Sage。  new window
17.Torp, S.(2015)。The strategic turn in communication science: On the history and role of strategy in science from ancient Greece until the present day。The Routledge handbook of strategic communication。Routledge。  new window
18.Waterman, D.、Tsetsura, K.(2020)。The future of Russia's strategic communications: An effects-based approach。Strategic communications in Russia: Public relations and advertising。Routledge。  new window
19.Grunig, J. E.(1989)。Symmetrical Presuppositions as a Framework for Public Relations Theory。Public Relations Theory。Lawrence Erlbaum Association。  new window
 
 
 
 
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