This paper is a preliminary study of the application of micro-film in military marketing communication. By using the documentary research method, this study is intended to explore the origin, the definition, the types and characteristics of micro-film, to review the main theoretical foundations of micro-film in marketing communication, and to examine the application of micro-film in military marketing communication.The term of micro-film is from mainland China and gradually becomes one of popular tools of marketing communication. Micro-film is the convergence of traditional media and new media, having the characteristics of para-movie style, short and concise story, the diversity of communication channel, sharing and virus communication, and entertainment and experiencing marketing.This study makes some suggestions of application of micro-film in military communication, including the total national defense, the recruit, the military education, and images of military, etc. In addition, a couple of communication channels can be used for micro-film, such as portal websites, social media, traditional television, and variety of military internet websites.Micro-film is still in its initial stage and for the advertisers' uses. In the future, micro-film may need to build the pay-per view system for the long-term development.This paper is divided into five parts, including the introduction; the origin, the development context, the definition, types and characteristics of micro-film concept; the theoretical foundation of micro-film in marketing communication; the application of micro-film in military marketing communication; and conclusion.