在探討場地依賴對學習成效和表現之影響、及其後續之消費行
為的研究中，大多以實體教學環境為研究情境，而欠缺以虛擬教學
環境為研究情境背景。本研究以近一年內曾經參與過補教業線上語
言學習平台之人士為研究對象，探討消費者之場地依賴與其再購意
願之關係，及滿意度對上述關係的中介效果。本研究以網路電子問
卷採便利抽樣方法收集資料，樣本來源包含Facebook、Google等社
群平台使用者，共收集221份有效樣本。分析結果顯示，消費者之場
地依賴與其再購意願為顯著正相關，滿意度為上述關係之部分中介
變數，本研究的所有假說都獲得支持。根據研究結果，本研究提出
理論與管理意涵。

Research on the effects of field dependence on learning output and
outcome, and the following consumer behavior, has mainly been conducted
in the context of physical environment of learning. Little research has
been conducted in the context of virtual environment. Using customers
who have learned language online within one year before this study as
subjects, this study investigates the relationship between field dependence
and repurchase intention, and the moderating effect of satisfaction
on the above relationship. An online questionnaire was distributed to
users of Facebook and Google communities by convenience sampling
method. A total of 221 valid responses are collected. The results show
that field dependence is positively and significantly related to repurchase
intention, and satisfaction is a partial mediator of the relationship between
field dependence and repurchase intention. All of the hypotheses are
supported. The managerial and theoretical implications of the results are
discussed.