The purpose of this study was to explore visitors' visual preference for native plants on Yangmingshan National Park. The research used fifteen species of trees and three species of shrubs on Yang-Chin Highway, eleven species of trees and three species of shrubs on Lengshuikeng parking lot, and nine species of trees and three species of shrubs on Tatun Natural Park as treatment. The variables were visitors' characteristics, frequency of visit, the recreation activity visitor engaged and seasonal chagne. Visitors were requested to rat each simulation slide according to their preference. Study hypotheses were tested by their preference ratings. The findings are summarized as follows: 1.Visitors' visual preference for native plants had a highly significant difference between most plants. 2.There is highly significant difference between drivers' and hikers' visual preference for native plants on Yang-Chin Highway and Lengshuikeng parking lot. 3.Nine species (Yushania usawai, Elaeocaarpus sylvestris, Liquidambar formosana, Trochodendron aralioodes Sieb. et Zuec., Rhus succedanea L., Melastoma candidum D. Don, Sphaeropteris lepifera, Acer kawakamii, Pieris taiwanensis) of native plants were most preferred by visitors aged over 46 on Yang-Chin Highway. Three species (Sphaeropteris lepifera, Acer kawakamii, Euscaphis japonica) preferred by male, five species (Pieris taiwanensis, Elaeocarpus sylvestris, Melastoma candidum, Sphaeropteris lepifera, Euscaphis japonica)preferred by visitors aged over 36 and one species (Pieris taiwanensis) preferred by less educated visitors on Lengshuikeng parking lot. Eight species (Yashania usawai, Acer serrulatum, Liquidambar formosana, Ficus erecta var. beecheyana, Melastoma candidum, Sphaeropteris lepifera, Pieris taiwanensis, Euscaphis japonica)are preferred by visitors less educated and aged under 18 on Tatun Natural Park. 4.Visitors' preferences for native plants are difference in seasonal change on plant appearance. 5.Frequency of visiting Yangmingshan National Park seems to have a positive correlation with visitor's visual preference for native plants on Yang-Chin Highway.