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8. | Anderson, J.、Narus, J. A.(1990)。A model of distributor firm and manufacturer firm working partnership。Journal of Marketing,54,42-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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11. | Geyskens, Inge、Steenkamp, Jan-Benedict E. M.、Scheer, Lisa K.、Kumar, Nirmalya(1996)。The effects of trust and inter dependence on relationship commitment: An trans-Atlantic study。Intern. J. of Research in Marketing,13,303-317。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Heide, Jan B.(1994)。Interorganizational Governance in Marketing Channel。Journal of Marketing,58,71-85。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Mohr, Jakki J.、Nevin, John R.(1990)。Communication Stragegis in Marketing Channels: A Theoretical Perspective。Journal of Marketing,54(4),36-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Williamson, Oliver E.(1979)。Transaction-cost Economics: The Goverance of Contractual Relation。Journal of Law and Economics,22,233-261。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Dahlstrom, Robert、McNeilly, Kevin M.、Speh, Thomas W.(1996)。Buyer Seller Relationships in the Procurement of Logistical Services。Journal of Academy of Marketing Science,24(2),110-124。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
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18. | Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing,60(4),19-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Mohr, Jakki J.、Fisher, Robert J.、Nevin, John R.(1996)。Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control。Journal of Marketing,60(3),103-115。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Achrol, Ravi S.(1997)。Changes in the theory of interorganizational relations in marketing: Toward a network paradigm。Journal of the Academy of Marketing Science,25(1),56-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | Frazier, Gary L.(1983)。Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective。Journal of Marketing,47(4),68-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
22. | Jarillo, J. Carlos(1988)。On Strategic Networks。Strategic Management Journal,9(1),31-41。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
23. | Ring, Peter Smith、Van De Ven, Andrew H.(1992)。Structuring Cooperative Relationships between Organizations。Strategic Management Journal,13(7),483-498。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science,8(4),310-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Gaski, John F.(1984)。The Theory of Power and Conflict in Channels of Distribution。Journal of Marketing,48(3),9-29。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |