| 期刊論文| 1. | Bitgood, S.(1989)。Deadly sins revisited: A review of the exhibit label literature。Visitor Behavior，4(3)，4-13。   | | 2. | Screven, C. G.(1990)。Uses of evaluation before, during and after exhibit design。ILVS Review: A Journal of Visitor Behavior，1(2)，36-66。 | | 3. | Bitgood, S.(1988)。Problems in visitor orientation and circulation。Visitor Studies : Theory, Research and Practice，1，155-170。 | | 4. | Bitgood, S.(1991)。Suggested guidelines for designing interactive exhibits。Visitor Behavior，6(4)，4-10。 | | 5. | Bitgood, S.(1991)。Self-guided handouts in museums and zoos: an annotated bibliography。Visitor Behavior，6(3)，7-10。 | | 6. | Borun, M.(1988)。A glimpse of visitors' native theories of science。Visitor Studies : Theory, Research and Practice，1，135-138。 | | 7. | Hoo, M. G.(1997)。Leisure Criteria of Family participation and Nonparticuicipation in Museums。博物館學季刊，11(1)，29-38。 | | 8. | Hood, M. G.(1992)。Becoming More Publicly Oriented Inside and Outside the Museum: Comparisons of Attitudes。Visitor Studies: Theory, Research and Practice，5，126-135。 | | 9. | Koran, J.J.(1988)。Individual differences in learning in informal settings。Visitor Studies: Theory, Research and Practice，1，66-72。 | | 10. | Kotler, N.(1999)。Delivering experience: marketing the museumÐs full range of assets。Museum News，1999(5/6)，30-39。 | | 11. | Kotler, N.(1999)。Delivering experience: marketing the museums full range of assets。Museum News，1999(5/6)，58-61。 | | 12. | Miles, R. S.(1986)。Museum audiences. The international journal of museum managementand curatorship。The international journal of museum managementand curatorship，5，73-80。 | | 13. | Prentice, R.(1997)。Seeking generic motivation for visiting and not visiting museums and like cultural attractions。Museum Management and Curatorsbip，16，45-70。 | | 14. | Schwarzer, M.(1999)。Schizophrenic agona: Mission, market and the multitasking museum。Museum News，1999(11/12)，40-47。 | | 15. | Thompson, D.(1990)。An architectural view of the visitor-museum relationship。Visitor Studies : Theory, Research and Practice，3，72-86。 | | 16. | Hood, Marilyn G.(1983)。Staying away: Why people choose not to visit museums。Museum News，61(4)，50-57。 | | 17. | Hood, M. G.(1992)。After 70 years of Audience Research, What have we learned? Who comes to museums, Who does not, and why?。Visitor Studies: Theory, Research and Practice，5(1)，16-27。 | 研究報告| 1. | Bitgood, S.(1988)。A comparison of formal and informal learning。Jacksonville。 | 圖書| 1. | Dickman(1995)。Marketing Mix。Victoria：Museum Australia。 | | 2. | 林潔盈(2000)。博物館經驗。臺北：五觀藝術事業公司。 延伸查詢 | | 3. | Dickman, Sharron、林潔盈(2002)。如何行銷博物館：推廣博物館，美術館和展覽的概念與方法。臺北：五觀藝術。 延伸查詢 | | 4. | Kotler, Neil、Kotler, Philip(1998)。Museum strategy and marketing: Designing missions, buildings, audiences, generating revenue and resources。San Francisco, Calif：Jossey Bass Inc.。 | | 5. | Falk, John H.、Dierking, Lynn D.(1992)。The museum experience。Washington, DC：Whalesback Books。 | 圖書論文| 1. | Adams, G. D.(1992)。Listening to the audience。Marketing the Arts。UK：ICOM Publications。 | | 2. | Hoo, M. G.(1989)。Leisure Criteria of Family participation and Nonparticuicipation in Museums。Museum Visits and Activities for Family Life Enrichment。New York：Haworth Press。 | | 3. | McManus, P. M.(1991)。Making Sense of Exhibits。Museum Language: Objects and Texts。Leicester：Leicester University Press。 | | 4. | Loomis, R. J.(1993)。Planning for the visitor: The challenge of visitor studies。Museum visitor studies in the 90s。London：Science Museum。 | |