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題名:「市場競爭」與「節目多樣性」:多頻道電視的節目類型與時段分析
作者:劉幼琍 引用關係
書刊名:多頻道電視與觀眾:九○年代的電視媒體與閱聽人收視行為研究
頁次:167-270
出版日期:1997
出版項:臺北:時英
主題關鍵詞:多頻道電視市場競爭節目類型節目時段
學門:傳播學
資料類型:專書論文
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:7
期刊論文
1.Jacklin, Phil(1978)。Representative diversity。Journal of Communication,28(2),85-88。  new window
2.Lin, Carolyn A.(1995)。Diversity of network prime-time program formats during the 1980s。Journal of Media Economics,8(4),17-28。  new window
3.Dominick, J. R.、Pearce, M.(1976)。Trends in network prime-time programming, 1953-74。Journal of Communication,26(1),70-80。  new window
4.Owen, B. M.(1977)。Regulating Diversity: The Case of Radio Formats。Journal of Broadcasting,21(3),305-319。  new window
5.Litman, Barry R.(1979)。The television networks, competition and program diversity。Journal of Broadcasting,23(4),393-409。  new window
6.McDonald, D.、Schecter, R.(1988)。Audience Role in the Evolution of Fictional Television Content。Journal of Broadcasting & Electronic Media,32(1),61-71。  new window
7.Greenberg, B. S.、Busselle, R.(1994)。Audience Dimensions of Quality in Situation Comedies and Action Programs。Studies in Broadcasting,30,18-47。  new window
8.De Jong, Allard Sicco、Bates, Benjamin J.(1991)。Channel diversity in cable television。Journal of Broadcasting & Electronic Media,35(2),159-166。  new window
9.Davis, Donald M.、Walker, James R.(1990)。Countering the new media: The resurgence of share maintenance in primetime network television。Journal of Broadcasting & Electronic Media,34(4),487-493。  new window
10.Lin, Carolyn A.(1995)。Network prime-time programming strategies in the 1980s。Journal of Broadcasting & Electronic Media,39(4),482-495。  new window
11.Litman, B.、Hasegawa, K.、Shrikhande, S.、Barbatsis, G.(1994)。Measuring diversity in U. S. television programming。Studies in Broadcasting,30,131-153。  new window
12.Tiedge, James T.、Ksobiech, Kenneth J.(1987)。Counterprogramming primetime network television。Journal of Broadcasting & Electronic Media,31(1),41-55。  new window
13.(19840213)。ABC's Regular Series Lift it to Victory179。  new window
14.Adams, William J.、Eastman, Susan Tyler、Horney, Larry J.、Popovich, Mark N.(1983)。The Cancellation and Manipulation of Network Television Prime-Time Programs。Journal of Communication,33(1),10-28。  new window
15.Adams, W. J.(1993)。Program Scheduling Strategies & Their Relationship to New Program Renewal Rates & Rating Changes。Journal of Broadcasting & Electronic Media,37(4),465-474。  new window
16.Grant, A.(1994)。Do Promise Fulfilled? An Empirical Analysis of Program Diversity on Television。The Journal of Media Economics,7(2),51-64。  new window
17.Henry, M. D.、Rinne, H. J.(1984)。Offensive Versus Defensive Programming Strategies。Journal of Advertising Research,24(3),45-56。  new window
18.Williamson, D. A.(19950522)。There's No Place Like Home。Advertising Age。  new window
19.Williamson, D. A.(1996)。Interactive TV's Flickering Image。Advertising Age。  new window
20.Tiedge, James T.、Ksobiech, Kenneth J.(1986)。The 'Lead-in' Strategy for Prime-Time TV: Does It Increase the Audience?。Journal of Communication,36(3),51-63。  new window
21.Wakshlag, J. J.、Greenberg, B. S.(1979)。Programming Strategies and the Popularity of Television Programs for Children。Human Communication Research,6(1),58-68。  new window
22.Levin, Harvey(1971)。Program Duplication, Diversity, and Effective Viewer Choices: Some Empirical Findings。American Economic Review,61(2),81-82。  new window
會議論文
1.李秀珠、江靜之(1997)。市場競爭與節目多樣性研究:以台灣三家無線電視台為例。第五屆電視電影錄影國際學術會議,輔仁大學傳播系與中華民國視覺傳播藝術學會主辦 。台北。  延伸查詢new window
2.劉駿州(1996)。台灣電視節目型態與類型之興衰樣態初探。中正大學傳播生態研討會。新竹。  延伸查詢new window
研究報告
1.劉幼琍(1994)。傳播科技衝擊下的傳播法規與傳播管理機構。臺北。  延伸查詢new window
2.潘家慶、王石番、謝瀛春、鄭自隆(1995)。台灣地區民眾傳播行為研究(1993)。  延伸查詢new window
3.劉幼琍、蔡琰(1994)。好節目的認定及電視時段的分配研究報告。電視文化研究委員會。  延伸查詢new window
學位論文
1.陳以瑚(1982)。臺北市民收看電視動機之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.魏美凌(1995)。衛視(STAR TV)節目策略分析及其中文台與國內三家電視台節目異同比較之研究(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Sherman, Barry L.(1995)。Telecommunications management: Broadcasting/cable and the new technologies。New York:McGraw-Hill。  new window
2.Sherman, Barry L.(1987)。Telecommunications Management: The Broadcast & Cable Industries。New York:McGraw-Hill Books Company。  new window
3.曠湘霞(1986)。電視與觀眾。台北:三民。  延伸查詢new window
4.Howard, H. H.、Kievman, Michael S.(1983)。Radio and TV programming。New York:John Wiley & Sons。  new window
5.Carroll, Raymond L.、Davis, Donald M.(1993)。Electronic Media Programming: Strategies and Decision Making。New York:McGraw-Hill。  new window
6.劉幼琍(19940000)。有線電視經營管理與頻道規劃策略。臺北:正中書局。new window  延伸查詢new window
7.王石番(1992)。傳播內容分析法--理論與實證。台北:幼獅。  延伸查詢new window
8.Pringle, Peter K.、Starr, Michael F.、McCavitt, William E.(1995)。Electronic Media Management。Boston:Focal Press。  new window
9.潤利公司(1996)。新傳播時代電視媒體研究與廣告經營趨勢探討。  延伸查詢new window
10.Eastman, Susan Tyler(1993)。Broadcasting/Cable Programming: Strategies and Practices。Belmont, CA:Wadsworth Publishing Company。  new window
11.Eastman, Susan Tyler、Ferguson, Douglas A.(1997)。Broadcasting/Cable Programming: Strategies and Practices。Belmont, CA:Wadsworth Publishing Company。  new window
12.Howard, Herbert H.、Kievman, Michael S.、Moore, Barbara A.(1994)。Radio, TV, and Cable Programming。Ames:Iowa State Univ。  new window
圖書論文
1.徐佳士(1996)。文化傳播媒體。台灣地區1995年文化滿意度民意調查分析報告。台北:二十一世紀基金會。  延伸查詢new window
 
 
 
 
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