全球化的傳播活動牽涉文化與經濟意涵，一方面，文化透過跨國性的媒介四處流動，但同時跨圈資本也是驅動文化流動關鍵動力。文化的生產有其相對應的經濟制度，在全球資本運作的邏輯與壓力下，一但經濟體制及其運作考量的是單純利潤積累，而非在地文化的多元再現，那麼具有在地特質的文化是否仍有生產的可能?本研究將「大新店民主有線電視台」的發展置於全球化的脈絡下觀察發現，全球資本的運作雖然未必會帶來文化同質，但卻也不像樂觀主義者所認為的全球化將促文化的多元流動。

This study tries to explain the cultural and economic implications of communication in the context of globalization, in the case of " The Cable Giant." Although the operation of global capital does not necessarily bring about cultural homogeneity, it doesn’t means the multiple and free flow of culture in this case, either. Culture is distributed through the transnational media, so does capital that serves as the main power of culture’s globalization. If the profit accumulation is the operating principle of economic system under the pressure of global capital flow, rather than the diversified representation of local cultures, the possibility of local culture productivity will be in doubt.