【目的/意義】基于領域本體模型的情景分析法可以從競爭環境、競爭對手、競爭策略三方面解決中小企業競爭情報的難題。【方法/過程】以描述邏輯、語義推理和情景分析法為理論基礎,設計基于領域本體模型的中小企業競爭情報系統架構。在分析架構機理的基礎上,利用本體工具以及多種推理優化規則,構建情報知識庫、決策習慣本體庫以及推理模塊。【結果/結論】可以實施智能推薦服務,為中小企業競爭情報工作起到顯著的決策輔助作用。

【Purpose/significance】The scenario analysis method based on domain ontology model can solve the difficult problem of competitive intelligence in three aspects: competitive environment, competitors and competitive strategies.【Method/process】Based on the theory of description logic, semantic reasoning and scenario analysis, this paper designs a framework of competitive intelligence system based on domain ontology model for small and medium-sized enterprises. On the basis of analyzing the mechanism of the architecture, we use the ontology tools and several kinds of inference optimization rules to construct the intelligence knowledge base, the decision habit ontology base and the inference module.【Result/conclusion】The intelligent recommendation service can be implemented. This framework of competitive intelligence system plays an important role in the decision support for the competitive intelligence work of the small and medium-sized enterprises.