臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：社會資本視角下虛擬社區知識分享對用戶黏性的影響機制研究
書刊名：情報科學
作者：程志超／吳印博
出版日期：2017
卷期：2017(12)
頁次：16-21
主題關鍵詞：知識分享；社會資本；用戶黏性；虛擬社區；Knowledge sharing；Social capital；User stickiness；Virtual communities
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:5
【目的/意義】隨著移動互聯時代的到來,互聯網社區得到蓬勃發展。面對越來越激烈的同類競爭,如何能夠吸引用戶流量并留住用戶成為社區成功的關鍵。【方法/過程】本文選取成員知識分享這一視角,采用社會資本理論,從社會互動聯結、信任和共同愿景三個維度分析和探討知識分享對用戶粘性的影響。為評價理論模型,進行問卷調研,共收到303份有效問卷,采用結構方程模型對樣本數據進行了模型檢驗。【結果/結論】知識分享通過社會互動聯結和信任的中介作用對用戶粘性產生正向影響。共同愿景在知識分享與用戶粘性間的作用不顯著。本研究通過揭示虛擬社區中知識分享對用戶粘性的作用機制,拓展了現有研究對網絡參與行為的認識。
【Purpose/significance】In the social network era, virtual communities(VC) have achieved a major success. How-ever, the competition among VC are getting more and more intense. Therefore, attracting user traffic and keeping them stayin the community become the key to the success in the cyber industry.【Method/process】Based on Social Capital Theory,this paper investigates how knowledge sharing influences user stickiness in virtual communities through the three dimen-sions of social capital(social interaction ties, trust and shared vision).The model is tested with data from 303 online commu-nity members in china.【Result/conclusion】Results show that knowledge sharing has directly influence on all three facets ofsocial capital, and based on social interaction ties and trust, indirectly leads to user stickiness. The effect of shared visionon user stickiness is not significant. This study sheds light on the mechanism behind the formation of user stickiness, ad-vancing the previous understanding on user engagement in virtual communities.
期刊論文
1.Zott, C.、Amit, R. B.、Donlevy, J.(2000)。Strategies for Value Creation in E-Commerce: Best Practice in Europe。European Management Journal，18(5)，463-475。  new window
2.Lin, Ming-Ji James、Hung, Shiu-Wan、Chen, Chih-Jou(2009)。Fostering the determinants of knowledge sharing in professional virtual communities。Computers in Human Behavior，25(4)，929-939。  new window
3.Armstrong, A.、Hagel, J. III(1996)。The real value of online communities。Harvard Business Review，74(5)，134-141。  new window
4.Wu, Jen-Her、Wang, Shu-Ching、Tsai, Ho-Huang(2010)。Falling in love with online games: The Uses and gratifications perspective。Computers in Human Behavior，26(6)，1862-1871。  new window
5.Chow, W. S.、Chan, L. S.(2008)。Social network, social trust and shared goals in organizational knowledge sharing。Information & Management，45(7)，458-465。  new window
6.Lu, H. P.、Lee, M. R.(2010)。Demographic differences and the antecedents of blog stickiness。Online Information Review，34(1)，21-38。  new window
7.Ardichvili, Alexander、Page, Vaughn、Wentling, Tim(2003)。Motivation and Barriers to Participation in Virtual Knowledge-Sharing Communities of Practice。Journal of Knowledge Management，7(1)，64-77。  new window
8.Rousseau, D. M.(1998)。Why workers still identify with organizations。Journal of Organizational Behavior，19(3)，217-233。  new window
9.徐小龍、王方華(2007)。虛擬社區的知識共享機制研究。自然辯證法研究，23(8)，83-86。  延伸查詢new window
10.Cheng, Z. C.、Guo, T. C.(2015)。The formation of social identity and self-identity based on knowledge contribution in virtual communities: An inductive route model。Computers in Human Behavior，43，229-241。  new window
11.Van den Hooff, B.、De Ridder, J. A.(2004)。Knowledge sharing in context: The influence of organizational commitment, communication climate and CMC use on knowledge sharing。Journal of Knowledge Management，8(6)，117-130。  new window
12.毛波、尤雯雯(2006)。虛擬社區成員分類模型。清華大學學報(自然科學版)，46(S1)，1069-1073。  延伸查詢new window
13.徐光、張雪、李志剛、田也壯(2016)。基於虛擬社區感知與社區參與動機影響的社會資本與組織公民行為關係研究。管理評論，28(7)，213-224。  延伸查詢new window
14.程志超、郭天超(2016)。基於成員自我展示的虛擬社區自運行機制。系統工程，2(34)，144-152。  延伸查詢new window
15.Jans, L.、Postmes, T.、Van der Zee, K. I.(2012)。Sharing differences: The inductive route to social identity formation。Journal of Experimental Social Psychology，48(5)，1145-1149。  new window
16.Huemer, L.、Becerra, M.、Lunnan, R.(2004)。Organizational identity and network identification: relating within and beyond imaginary boundaries。Scandinavian Journal of Management，20(1/2)，53-73。  new window
17.黃敏學、周學春、王長征(2014)。顧客越專業就越不忠誠嗎-基於基金投資者顧客專業度悖論的實證研究。南開管理評論，17(1)，105-112。  延伸查詢new window
18.王中軍、龍立榮(2008)。知識經濟時代的職業生涯發展：模式轉變與管理平衡。外國經濟與管理，10(30)，39-44。  延伸查詢new window
19.Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly，27(1)，51-90。  new window
20.Chiu, Chao-Min、Hsu, Meng-Hsiang、Wang, Eric T. G.(2006)。Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories。Decision Support Systems，42(3)，1872-1888。  new window
21.Tsai, Wenpin P.、Ghoshal, Sumantra(1998)。Social Capital And Value Creation: The Role of Intrafirm Networks。Academy of Management Journal，41(4)，464-476。  new window
22.Lin, Judy Chuan-Chuan(2007)。Online stickiness: Its antecedents and effect on purchasing intention。Behaviour & Information Technology，26(6)，507-516。  new window
23.Ashforth, Blake E.、Harrison, Spencer H.、Corley, Kevin G.(2008)。Identification in organizations: An examination of four fundamental questions。Journal of Management，34(3)，325-374。  new window
24.Leary, Mark R.、Kowalski, Robin M.(1990)。Impression management: A literature review and two-component model。Psychological Bulletin，107(1)，34-47。  new window
25.Nahapiet, Janine、Ghoshal, Sumantra(1998)。Social capital, intellectual capital, and the organizational advantage。Academy of Management Review，23(2)，242-266。  new window
26.Qureshi, I.、Fang, Y. L.、Ramsey, E.、McCole, P.、Ibbotson, P.、Compeau, D.(2009)。Understanding online customer repurchasing intention and the mediating role of trust--an empirical investigation in two developed countries。European Journal of Information Systems，18(3)，205-222。  new window
學位論文
1.王海萍(2009)。在線消費者粘性研究(博士論文)。山東大學，濟南。  延伸查詢new window
圖書
1.Rogers, E. M.、Kincaid, D. L.(1981)。Communication networks: Toward a new paradigm for research。New York：Free Press。  new window
2.Tyler, T. R.(2001)。Why do people rely on others? Social identity and social aspects of trust。NY：Russell-Sage。  new window
3.吳明隆(2012)。結構方程模型：AMOS的操作與應用。重慶：重慶大學出版社。  延伸查詢new window
4.Blau, Peter Michael(1964)。Exchange and Power in Social Life。John Wiley & Sons, Inc.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1404（臺灣：1385，外國：19） ／ 本年度總使用人次：1725833 ／ 訪客人次（自102年09月）：67540603
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上