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題名：創業失敗與再創業意向的作用機制
書刊名：心理科學進展
作者：丁桂鳳／候亮／張露／張麗／王曼／古茜茜
作者(外文)：Ding, Guifeng／Hou, Liang／Zhang, Lu／Zhang, Li／Wang, Man／Gu, Xixi
出版日期：2016
卷期：2016(7)
頁次：1009-1019
主題關鍵詞：創業失敗；創業失敗學習；再創業意向；社會比較；自我憐憫；Entrepreneurial failure；Learning from entrepreneurial failure；Subsequent entrepreneurial intention；Social comparison；Self compassion
原始連結：連回原系統網址new window
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近年來,我國政府對創業支持力度不斷加強,創業活動日益活躍,但失敗率卻居高不下。如何讓創業者在遭遇失敗後仍能保持再創業的意向是當前亟待解決的現實問題。擬綜合採取橫向問卷調查、縱向時間對比以及情景模擬實驗的方法,一方面探討成就目標導向和社會比較在創業失敗和創業失敗學習之間的有中介的調節作用;另一方面分析創業失敗學習、創業自我效能感在創業失敗和再創業意向之間的鏈式多重中介作用機制,尋求由創業失敗到再創業意向的不同路徑,這種探討具有理論創新價值。依據實證研究的結論在實踐中指導創業者通過上行比較,鎖定學習目標,激發再創業意向;通過提高自我憐憫水平,使創業者擺脫消極情緒的困擾,激發掌握性學習動機,確立再創業的意向,對於創業者具有重要指導意義。社會比較和自我憐憫的干預研究具有鮮明的中國文化特色。
Along with the increasing support from our government,more and more new businesses are emerging,but the failure rate of these new businesses is very high.Sustaining subsequent entrepreneurial intention after encountering a failure in entrepreneurship is a realistic problem that needs to be solved urgently.A few methods including transverse survey,longitudinal comparison and scene simulation will be discussed in this project.Mediated moderation effect of achievement goal orientation and self-compassion in the relationship between the entrepreneurial failure and subsequent entrepreneurial intention will be analyzed.In addition,the multiple mediating effects of social comparison,learning from entrepreneurial failure and entrepreneurial self-efficacy in the relationship between entrepreneurial failure,and subsequent entrepreneurial intention will also be analyzed.This project has important theoretical significance according to the above design.Entrepreneurs can be guided to learn from suitable role models through upward social comparison in the practice,this help stimulate entrepreneurs to start new businesses again.Moreover,entrepreneurs can be induced to escape from negative emotion by self-compassion intervention,and increase the intention to run a company again,So the results of this project research will have critical practical significance.Social comparison and self-compassion intervention research has distinctive Chinese culture features.
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研究報告
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圖書
1.Whyley, C.(1998)。Risky business。London：Policy Studies Institute。  new window
 
 
 
 
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