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題名：企業社會責任對銀行行員信任、組織承諾影響之研究
書刊名：樹德科技大學學報
作者：蘇柳枝／王昭雄 引用關係
作者(外文)：Su, Liu-chih／Wang, Jau-shyong
出版日期：2019
卷期：21:1
頁次：頁35-47
主題關鍵詞：企業社會責任；人際信任；組織信任；組織承諾；Corporate social responsibility；Interpersonal trust；Organizational trust；Organizational commitment
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:86
  • 點閱點閱:3
善盡企業社會責任已是企業經營上重要理念與策略之一，直接影響內部員工的組織承諾與顧客信任的態度。在愛護地球意識高漲的今日，銀行業推行企業社會責任是非常重要的策略，尤其是當它涉及銷售誇大不實之金融商品與金融風暴發生時，更應積極推行以獲取顧客之認同。本研究以銀行行員為實證對象，共蒐集176份有效問卷，並以部份最小平方法（PLS）進行實證分析，結果顯示各企業社會責任與銀行行員信任對組織承諾有正向影響，同時銀行行員信任在企業社會責任與組織承諾間具有中介效果。
Corporate social responsibility is an important business concept and strategy on corporate social responsibility is one of the important ideas and strategies on business directly affect the internal organizational commitment and customer trust attitude. Today, a high level of awareness in caring for the earth, bank implementation of CSR strategy is very important, especially when it comes to the real of finance products and financial crisis are considered, they should actively promote bank officers and customers to get the recognition. This study uses the bank officer as subjects and collects 176 valid questionnaires. Structural equation modeling of Partial Least Squares (PLS) method is applied in the investigation. Analytical results indicate that CSR and bank officer trust positively affects bank officers' organizational commitment. Similarly, bank officer trust has a mediating effect between CSR and organizational commitment.
期刊論文
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21.Akar, H.(2018)。Meta-Analysis of Organizational Trust Studies Conducted in Educational Organizations between the Years 2008-2018。International Journal of Educational Methodology，4(4)，287-302。  new window
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學位論文
1.李佩容(2009)。員工企業社會責任知覺對組織承諾與離職傾向影響之實證研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.江信逸(2009)。企業社會責任、組織承諾與組織公民行為關係之研究(碩士論文)。南台科技大學。  延伸查詢new window
3.任孟淵(2012)。尋找生活中環境教育的可能：日常食物消費者的永續關懷與行動策略(博士論文)。國立臺灣師範大學。new window  延伸查詢new window
圖書
1.孫震(2009)。企業倫理與企業社會責任。臺北市：天下遠見。  延伸查詢new window
2.Kramer, Roderick M.、Tyler, Tom R.(1996)。Trust In Organizations: Frontiers of Theory And Research。Thousand Oaks, California：Sage Publications。  new window
3.Carnevale, David G.(1995)。Trustworthy Government: Leadership and Management Strategies for Building Trust and High Performance。Jossey-Bass Publishers。  new window
4.Jamali, Dima、Karam, Charlotte、Blowfield, Michael(2015)。Development-Oriented Corporate Social Responsibility: Volume 1: Multinational Corporations and the Global Context。Greenleaf Publishing。  new window
5.Mowday, R. T.、Porter, L. W.、Steers, R. M.(1982)。Employee-organization linkages: The psychology of ommitment, absenteeism, and turnover。New York：Academic Press。  new window
6.Ferrell, O. C.、Fraedrich, J.(2015)。Business ethics: Ethical decision making & cases。Nelson Education。  new window
7.Steiner, G. A.、Steiner, J. F.(1980)。Business, government, and society: A managerial perspective。New York：Random House Business Division。  new window
8.Fukuyama, Francis(1995)。Trust: the Social Virtues and the Creation of Prosperity。The Free Press。  new window
9.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Chin, Wynne W.(1998)。The partial least squares approach to structural equation modeling。Modern methods for business research。Lawrence Erlbaum Associates Publishers。  new window
 
 
 
 
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