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題名:探討智慧型手機之產品特性、品牌形象、網路口碑與購買意願之影響--以Iphone為例
書刊名:管理科學研究
作者:紀信光陳皓楦
作者(外文):Chi, Hsin-kuangChen, Hao-xuan
出版日期:2020
卷期:14:1
頁次:頁37-49
主題關鍵詞:產品特性網路口碑品牌形象購買意願Product characteristicInternet word of mouthBrand imagePurchase intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:6
期刊論文
1.Laczniak, R. N.、DeCarlo, T. E.、Ramaswami, S. N.(2001)。Consumers' responses to negative word-of-mouth communication: An attribution theory perspective。Journal of Consumer Psychology,11(1),57-73。  new window
2.Delgado-Ballester, Elena、Munuera-Alemán, José Luis(2005)。Does brand trust matter to brand equity?。Journal of Product & Brand Management,14(3),187-196。  new window
3.Jahng, J.、Jain, H.、Ramamurthy, K.(2000)。Effective design of electronic commerce environments: A proposed theory of congruence and an illustration。IEEE Transactions on Systems, Man, and Cybernetics,30(4),456-471。  new window
4.Jalilvand, M. R.、Esfahani, S. S.、Samiei, N.(2011)。Electronic word-of-mouth: Challenges and opportunities。Procedia Computer Science,3,42-46。  new window
5.Kamins, M. A.、Marks, L. J.(1991)。The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
6.Ericksen, M. K.、Sirgy, M. J.(1992)。Employed Females' Clothing Preference, Self-Image Congruence, and Career Anchorage。Journal of Applied Social Psychology,22(5),408-422。  new window
7.Calvo-Porral, C.、Lévy-Mangin, J. P.(2017)。Store brands' purchase intention: Examining the role of perceived quality。European Research on Management and Business Economics,23(2),90-95。  new window
8.Grégoire, Y.、Laufer, D.、Tripp, T. M.(2010)。A comprehensive model of customer direct and indirect revenge: Understanding the effects of perceived greed and customer power。Journal of the Academy of Marketing Science,38(6),738-758。  new window
9.Dhar, Ravi、Wertenbroch, Klaus(2000)。Consumer Choice Between Hedonic and Utilitarian Goods。Journal of Marketing Research,37(1),60-71。  new window
10.Mirabi, Vahidreza、Akbariyeh, Hamid、Tahmasebifard, Hamid(2015)。A Study of Factors Affecting on Customers Purchase Intention, Case Study: the Agencies of Bono Brand Tile in Tehran。Journal of Multidisciplinary Engineering Science and Technology,2(1),267-273。  new window
11.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
12.Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
13.Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。  new window
14.Chae, H.、Kim, S.、Lee, J.、Park, K.(2020)。Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency。Journal of Business Research,120,398-406。  new window
15.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research,32(3),213-223。  new window
16.Abdolmaleki, K.、Ahmadian, S.(2016)。The Relationship between Product Characteristics, Customer and Supplier Involvement and New Product Development。Procedia: Economics and Finance,36,147-156。  new window
17.Guilford, J. P.(1965)。The Minimal Phi Coefficient and the Maximal Phi。Educational and Psychological Measurement,25(1),3-8。  new window
18.Huete-Alcocer, N.(2017)。Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior。Frontiers in Psychology,8。  new window
19.Hung, Y.、De Kok, T. M.、Verbeke, W.(2016)。Consumer attitude and purchase intention towards processed meat products with natural compounds and a reduced level of nitrite。Meat Science,121,119-126。  new window
20.Li, Jie、XUE, Wenyi、YANG, Fang、LI, Yakun(2017)。An Integrated Research Framework for Effect of EWOM。Journal of Systems Science and Information,5(4),343-355。  new window
21.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
22.Hartline, Michael D.、Jones, Keith C.(1996)。Employee Performance Cues in A Hotel Service Environment: Influence on Perceived Service Quality, Value, and Word-of-Mouth Intentions。Journal of Business Research,35(3),207-215。  new window
23.Cheung, Man Yee、Luo, Chuan、Sia, Choon Ling、Chen, Huaping(2009)。Credibility of electronic word-of-mouth informational and normative determinants of online consumer recommendations。International Journal of Electronic Commerce,13(4),9-38。  new window
24.Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research,4(3),291-295。  new window
會議論文
1.Zhai, Chunjuan、Zhang, Yan(2014)。Understanding consumers' purchase intention towards online group buying in China。2014 11th International Conference on Service Systems and Service Management。  new window
學位論文
1.孫瑞媛(2006)。參考價格與促銷情境對網路女性購買者購買意願之研究--產品知覺風險干擾效果為例(碩士論文)。大同大學。  延伸查詢new window
2.邱昭榮(2017)。從情感設計的觀點探討產品特性研究--以智慧型手機為例(博士論文)。亞洲大學。new window  延伸查詢new window
3.林哲宏(2012)。產品特性、品牌形象、涉入程度及調節焦點對購買意圖影響之研究--以智慧型手機為例(碩士論文)。遠東科技大學。  延伸查詢new window
4.陳良初(2015)。低價位連鎖餐飲業之品牌形象、商店視覺、產品特性對顧客再購意願之影響(碩士論文)。大葉大學。  延伸查詢new window
5.黃柏翰(2017)。主購者信任、產品特性、知覺價值對線上團購購買行為影響之研究(碩士論文)。輔仁大學。  延伸查詢new window
6.鄧珍蓮(2018)。產品知識、品牌形象與品牌信任對消費者購買意願影響之研究--以智慧型手機為例(碩士論文)。龍華科技大學。  延伸查詢new window
7.謝銘倉(2011)。網路口碑溝通類型和產品類型於網路口碑勸說之干擾效果探討(碩士論文)。國立勤益科技大學。  延伸查詢new window
圖書
1.Kotler, P. T.(1998)。Marketing management: Analysis, planning, implementation, and control。Englewood Cliffs:Prentice-Hall, Inc.。  new window
2.Kotler, P.(2000)。Marketing Management: Analysis Planning, Implementing, and Control。Prentice Hall。  new window
3.Kotler, Philip、Shalowitz, Joel、Stevens, Robert J.。Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System。  new window
 
 
 
 
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