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題名:中小企業對同性婚姻議題的表態行為對員工心理契約、組織認同與組織公民行為之影響
作者:陳宗勝
作者(外文):CHEN,TSUNG-SHENG
校院名稱:長榮大學
系所名稱:管理學院經營管理博士班
指導教授:翁耀臨
楊壽麟
學位類別:博士
出版日期:2023
主題關鍵詞:公共議題心理契約組織認同組織公民行為Public IssuesPsychological ContractOrganizational IdentificationOrganizational Citizenship Behavior
原始連結:連回原系統網址new window
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因為現有文獻在企業對於公共議題表態的研究文獻相對較為缺乏,本研究利用問卷調查的方式,以所處企業對於同性婚姻支持或反對的態度,對企業員工進行包含組織認同以及組織公民行為等影響的調查,並以調查所得資料,由心理契約違背或心理契約履行的觀點進行企業對公共議題的表態行為對員工組織認同與影響組織公民行為的分析。
研究的結果發現,與企業表態傾向一致的員工和無特定傾向的員工不會因為企業的表態行為而有明顯改變其組織認同與組織公民行為的情況,但是,本身傾向與企業表態傾向不一致的員工,則會明顯降低他們的組織認同與組織公民行為。整體來看,公司對特定議題的表態行為對員工組織認同以及組織公民行為的影響,對公司的營運不利。若企業要以對公共議題的表態行為作為非市場策略、差異化策略或事件行銷策略,就必須特別注意男性、較為年輕、工作年資較短、教育程度較低、工作滿意度較低等員工特徵的員工,因為他們在企業表態傾向與他們自身傾向不一致時,在組織認同與組織公民行為上會有非常明顯的降低。而商業與服務業、成立時間較短以及員工人數較少的企業,不建議以對公共議題的表態行為作為非市場策略、差異化策略或事件行銷策略,因為這對企業表態傾向與員工傾向不一致的員工會產生更大的負向影響。
Because the existing literature is relatively lacking in the research literature on the attitudes of enterprises on public issues, this study uses questionnaires to investigate the impact of organizational identification and organizational citizenship behavior on employees of enterprises based on their attitudes towards same-sex marriage support or opposition. Based on the data obtained from the survey, from the perspective of psychological contract violation or psychological contract fulfillment, the company's stance on public issues, employees' organizational identity and its impact on organizational citizenship behavior are analyzed.
The results of the study found that employees who are consistent with the company's attitude and those who have no specific tendency will not significantly change their organizational identification and organizational citizenship behavior because of the company's behavior. However, employees whose own tendency is inconsistent with the company's attitude, will significantly reduce their organizational identification and organizational citizenship behavior. On the whole, the impact of the company's stance on specific issues on employees' organizational identification and organizational citizenship behavior is not good for the company's operations. If an enterprise wants to use public issues as a non-marketing strategy, a differentiation strategy, or an event marketing strategy, it must pay special attention to employee characteristics such as male, younger, shorter working experience, lower education level, and lower job satisfaction. employees, because their organizational identification and organizational citizenship behavior will be significantly reduced when their tendency to express their opinions in the enterprise is inconsistent with their own. For commercial and service industries, companies with a relatively short history of establishment and a small number of employees, it is not recommended to use public issues as a non-marketing strategy, differentiation strategy, or event marketing strategy, because this will not be consistent with the tendency of the company to express its opinions and the tendency of its employees. employees will have a greater negative impact.
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